CURSO ESPECIALIZADO ONLINE EN ANALÍTICA DIGITAL
Discover the keys to take the digital strategy of your business to another level with ESIC's specialized online course in Digital Analytics.
Descubre las claves para llevar la estrategia digital de tu negocio a otro nivel.
- Online
Language
Online
Available locations
- Online Format
¿POR QUÉ ESTUDIAR UN CURSO ESPECIALIZADO ONLINE EN ANALÍTICA DIGITAL?
Optimización de estrategias
La analítica web proporciona información valiosa sobre el rendimiento de las campañas de marketing. Al comprender cómo interactúan los usuarios con tu sitio web o aplicaciones, puedes ajustar y optimizar tus estrategias para maximizar los resultados.
Competencia en el mercado
El conocimiento de la analítica web te permite evaluar y comparar tu rendimiento con el de la competencia. Puedes identificar áreas donde estás a la vanguardia y aprovecharlas, así como áreas en las que debes mejorar para mantenerte competitivo.
Aprendizaje continuo
El marketing digital y la analítica web están en constante evolución. Tomar un curso de analítica web te ayuda a mantener tus habilidades actualizadas y estar al tanto de las últimas tendencias y herramientas en el campo.
Why ESIC?
En ESIC sabemos que la mejor forma de aprender es de forma práctica. Por ello, nuestro programa está diseñado en base a herramientas, talleres, casos reales y uso de licencias para que accedas al mercado laboral con la mayor preparación posible. Nuestro CEOAD destaca por:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ENTRY PROFILE, WHO IS THE COURSE AIMED AT?
Aspirantes a convertirse en analista web
Responsables y profesionales del eMarketing
Responsables y profesionales de Marketing y Comunicación
Responsables de Publicidad
Responsables y profesionales del comercio electrónico
Profesionales de agencias y consultoras interactivas
Gerentes de PYMES donde la parte digital del negocio es importante y quieren tener control sobre el rendimiento del canal online
Objetivos del Curso Especializado Online en Analítica Digital [CEOAD]
Obtener una visión estratégica del marketing digital.
Ser capaces de desarrollar un plan de marketing digital y calcular el retorno de la inversión.
Conocer con profundidad suficiente las diferentes técnicas de marketing digital.
Entender los principales conceptos de analítica web.
Conocer los elementos clave para la construcción eficaz de activos digitales.
ACADEMIC PROGRAM
Adéntrate en el mundo de la Analítica Digital y descubre las claves para optimizar estrategias en línea y maximizar resultados.
- Fundamentos de la analítica web
- Visión analítica Digital: Indicadores claves de rendimiento, objetivos e implementación.
- Definición de objetivos
- Tipos de herramientas, KPIS, Análisis y Optimización.
- Analítica Móvil, medición móvil
- Introducción a Google Analytics
- Informes de Google Analytics
- Administración de una cuenta de Google Analytics
- Seguimiento de campañas,
- Definición y configuración de objetivos
- Seguimiento de las transacciones en Google Analytics
- Importancia de la medición
- Qué mide Google Analytics 4/ Fundamentos de Google Analytics 4.
- Cómo funciona Google Analytics 4 / La interfaz de Google Analytics 4.
- Menús de navegación
- Tipos de graficas
- Personalizaciones
- Google Tag Manager
- Omniture
- Otras herramientas de analítica web (Webtrends…)
- Tabla comparativa con Google Analytics
- Estrategias para la gestión de audiencias y contenidos en medios online
- Racionalización de espacios publicitarios
- Medición de vídeos
- Seguimiento de usuarios a través de múltiples plataformas
- Gestión de contenidos duplicados y sindicados
- Gestión de contenidos públicos y Open Government
- Medición y Open Data
- Medición móvil.
- Plataformas de publicidad móvil.
- Contenidos móviles.
- Gestión multidispositivo de activos móviles.
- Individualización y asignación en el entorno móvil.
- Herramientas de medición y análisis.
- Desafíos y oportunidades en la medición y análisis de aplicaciones nativas
- Optimización analítica de contenidos móviles.
- Publicidad en el móvil.
- Herramientas de medición y gestión: desde Hootsuite, Google Analytics a otras herramientas de pago y gratuitas
- Métricas de marca y negocio aplicadas a las redes sociales
- Elaboración de una cuadro de mando social. Integración de todos los resultados en las distintas redes en un informe.
- Análisis de datos aportando valor a datos numéricos y graficas
- Valoración de objetivos y KPIs: recomendaciones para optimizar tu estrategia en redes sociales.
- ROI
- Otras tools censales: Visual Revenue, Discover
- Ultrasegmentaciones
- Big Data e Insights
- Negocio: Ingresos y beneficios
- Analítica de Tráfico
- KPi´s Conversiones
- Fidelización: compradores habituales, frecuencia, compra media, tiempo en la página
- Oferta: Portfolio de producto, productos estrella...
- Engagement: Suscripciones, likes, follows & RSS
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
Taller de Google Analytics: realizaremos la instalación y configuración de Google Analytics 4, informes básicos, filtros y segmentos, personalización de informes y navegación, centro de exploraciones y modelos de atribución.
Taller de Google Tag Manager: aprenderemos a instalar etiquetas de medición en nuestra web y configurar eventos personalizados.
Taller de Google Data Studio: crearemos nuestros dashboards y paneles de mando combinando distintas fuentes de datos y personalizando la visualización de nuestros datos.
TOOLS YOU WILL LEARN
These are some of the tools you will work with throughout the course. Not only will you put them into practice in the master's degree, but you will internalize their use so that they become support tools in your working life.
Faculty and guest speakers
La esencia de nuestro programa reside en un excepcional claustro de profesores. Nuestro claustro está compuesto por destacados profesionales y académicos con una vasta experiencia en el ámbito del marketing y las ventas. Estos expertos combinan su profundo conocimiento teórico con una sólida experiencia práctica, ofreciendo a los estudiantes una perspectiva única y valiosa. Además, muchos de nuestros profesores ocupan posiciones de liderazgo en empresas de renombre, lo que garantiza una conexión directa con las últimas tendencias y prácticas del sector.
Santiago Hermosa Martín
Program Director
*Faculty and guest speakers subject to change.
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
With almost 4,000 internship offers and more than 2,000 job offers, the UDP has an employability rate of 95% for students advised in the area of Marketing and Sales, or 100% for the area of Communication, among others.
Campus y precios
Curso Especializado Online en Analítica Digital [CEOAD] en Formato Online
Campus ESIC en Formato Online
Avenida Juan XXIII 12 | 28223 Pozuelo de Alarcón, Madrid
Ver en Google Maps
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Application
- Request information through our form.
- A consultant will contact you within 24-48 hours.
- You will have a first contact call and a consultancy will be convened for questions and doubts.
- You have a second call where all your doubts are solved and you are guided in everything you need.
2 Test
- If the program fits you, you proceed to apply.
- You prepare the necessary documentation (such as university degree or certificates).
- You make a personal and professional rehearsal.
- You deliver all the documentation.
3 Interview
- Once the documentation is approved, you will be scheduled for an interview with the program director.
- In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have.
4 Enrollment
- After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalize your registration.
- As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and wish you to make the most of your training.
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More informationIMPULSA PLAN
GETTING AHEAD IS A PLUS
At ESIC we want every step you take to bring you closer to the future you are building. Go ahead and access our IMPULSA PLAN:
- INNOVATION. Free access to 3 Workshops on AI applied to business.
- LANGUAGES. Free online course in the language of your choice.
- CERTIFICATIONS. Special conditions through ESIC Idiomas.
Benefit from our IMPULSA PLAN if you enroll before March 31, 2024 for the April session and June 30, 2024 for the October session.
At ESIC we have partnered with the Flywire platform so that you can pay your tuition securely and conveniently.
More informationCONTENT DESIGNED FOR YOU
La implantación de la tecnología en todas las áreas de las empresas ha supuesto un antes y un después en el mundo de los negocios.
Los datos han llegado para quedarse.
¿Alguna vez te has parado a pensar en la evolución que ha sufrido la publicidad? Si echamos la vista atrás, podemos darnos cuenta de cómo ha cambiado el mensaje transmitido, el lenguaje, la comunicación… incluso los canales.
En el competitivo mundo empresarial actual, la búsqueda de financiación se ha convertido en una tarea esencial para las empresas.
OTHER DEGREES YOU MAY BE INTERESTED IN
Curso especializado en big data analytics
Study the Online Specialized Course in Big Data Analytics and obtain the necessary knowledge to manage large volumes of data.
More informationPrograma superior online en CRM y marketing automation
Find out more about ESIC's Marketing Automation program and learn how to build a complete CRM strategy using Salesforce.
More informationCurso online en Growth marketing
Descubre las estrategias más efectivas para impulsar el crecimiento de tu negocio con nuestro curso de Growth Marketing. ¡Potencia tus habilidades en ESIC!
More information