Submitted by fortiz on Tue, 10/10/2023 - 13:58
ESIC
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WHY WITH ESIC?

ESIC Business School, with more than 60 years of experience, has been selected as a training entity in the Digital Generation Agents of Change initiative.

The initiative, led by the Secretary of State for Digitalization and Artificial Intelligence (SEDIA) of the MAETD (Ministry of Economic Affairs and Digital Transformation) aims to train and mentor change agents to acquire the knowledge and skills necessary to drive the digital transformation of the company.

Our institution has assumed the objective of training 350 unemployed people and 150 employees of SMEs in the region of Navarra.

ESIC puts all its experience, technical and human resources at the disposal of unemployed people and SME employees who enroll in the "Digital Generation Agents of Change" program.

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ESIC

100% SUBSIDIZED

This program is part of the National Digital Capabilities Plan, within the framework of the Spanish Government's Recovery and Resilience Plan, and is also part of the National Digital Capabilities Plan.

100% financed by the
by the European Union

through Next Generation EU funds

For whom?

The program "GENERACIÓN DIGITAL AGENTES DEL CAMBIO PARA LA TRANSFORMACIÓN DE LA PYME" developed by ESIC benefits two groups in Navarra:

young people up to 35 years of age UNEMPLOYED

who are considering a change and requalification of their professional profile.

You will be able to reorient your professional career and increase your chances of finding a job as a Change Agent; Expand your network of contacts with profiles committed to driving the digital transformation of SMEs; Improve your professional resume.

young people up to 35 years of age employed by SMEs with 10-249 workers

who see an opportunity to accompany the digital transformation of their company as an agent of change, with the possibility of training up to 3 people from the same SME.

You will be able to accompany the company's management to reflect on where to direct the strategy, learn to analyze the business model and recognize the levers of change to activate to take it to the next level; you will support the management/company in defining strategies to communicate better in the digital world.

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Benefits for participants

In relation to your professional future:

  • 1/// Expand your network of contacts with profiles committed to boosting the digital transformation of the SME.
  • 2// Improve your professional resume.
  • 3// If you are an employee, significantly increase your professional development and promotion in your company.
  • 4// If you are unemployed, reorient your professional career and increase your chances of finding a job as an Agent of Change.
  • 5/// Obtain a Program accreditation issued by ESIC, with great recognition and notoriety in the market.
  • 6/// Enjoy the advantages and benefits of being an ESIC Alumni.

As an Agent of Change and the Company:

  • 1/// To acquire the knowledge and skills necessary to accompany the digital transformation of the SME.
  • 2/// To help the company's management reflect on where to direct the strategy, learn to analyze the business model and recognize the levers of change to be activated in order to take it to the next level.
  • 3/// You will support the management/company in defining strategies to communicate better in the digital world.
  • 4/// You will learn tools to "look outward" that will allow you to empathize with your current customers and understand the scenario in which we move.

Benefits for companies

  • 1/// Improve their productivity and their possibilities for growth and internationalization.
  • 2/// Obtain innovation and efficiency through digitalization, with the aim of becoming more competitive and providing value to customers.
  • 3/// Detect new business opportunities thanks to the digitization of your value-adding processes to the market.
  • 4/// Adaptation to new business models in an increasingly digitalized environment.
  • 5/// The program will allow the SME to have a coherent and realistic Digital Transformation project carried out by Agents of Change and which will take the form of an agile roadmap.

PROGRAM DURATION

The Program combines the benefits of synchronous virtual and face-to-face training, with personalized mentoring sessions.
Equivalence: 15 ECTs, estimated total workload per participant: 375 h.

150 teaching hours

140 hours of training

55 classroom hours + 85 online hours

10 hours of Mentoring

Personalized with a specialized consultant profile and flexible schedule.

Remaining hours until 15 ECTS are completed

Estimated hours of autonomous learning, case studies, project development and complementary activities.

Total duration....................3 MONTHS

5 HOUR SESSIONS Find out more about our schedules.

MAXIMUM NUMBER OF STUDENTS PER SESSION: 50

LIMITED SEATING

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PROGRAM MODULES

It lays the foundations of the program's conceptual framework and ends with a knowledge leveling questionnaire.

General competence: To know the requirements of the SME in the new digital reality and the benefits that digital transformation can bring for the correct integration in an SME.

Know the basic elements of a digital transformation plan, its impact on the entire organization and know how to coordinate the different areas of the SME for its implementation, using the roadmap proposed and defined for this purpose.

1.1. Digital Transformation of SMEs

1.2. Core business management competencies

New business models

Change management and culture

1.5. Roadmap

General competency: Understand that improving adaptation to change requires implementing new frameworks and methodologies.

2.1. Creativity, design and innovation

2.2. Agile Methodologies

2.3. Digital tools for collaborative work

General competency: Know how to increase and retain customers in this new digital context, attracting them and optimizing their experience with the company at all stages of their relationship with it.

3.1. Customer and Product Experience

3.2 Information and decision process: 360º Marketing

3.3 Purchase and Delivery Process: Payment and Logistics

3.4 After-sales process and channel transformation

General competency: Know the main technologies available to help companies better connect with their customers, automate processes, make better decisions and innovate to build value.

4.1. Analytics, Business Intelligence and Big Data

4.2. Technologies and infrastructure

4.2.1 Main trends in system transformation

4.2.2 Cloud

4.2.3 Cybersecurity

4.2.4 Technological enablers

4.2.5 Marketing and management technologies: CRM, ERP,...

4.3 KITDIGITAL: services, application procedure and implementation

Project exhibitions

General competency: Identify and enhance personal competencies for professional performance as agents of change in digital transformation.

5.1. Personal competencies for professional performance as change agents

 

* OPTIONAL TRAINING WORKSHOP FOR THE UNEMPLOYED: Virtual Asynchronous Format

Methodology

The purpose of the Program is to prepare each participant to develop and implement the Digital Transformation Plan for his or her company.

  • 1 // Training sessions, participant's work outside the classroom and tutorials.
  • 2 // Challenge-based methodology for all editions of the Program following the ABR method : initial ideas, essential questions, challenge, activities, resources, solutions.
  • 3 // During the program the faculty will present examples and references of how they apply the contents they teach to different productive sectors.
  • 4 // The use of the program requires the students to work outside the classroom for the development of the project, and the reading and viewing of complementary materials.

PROFESSIONAL STAFF: PROFESSORS OF RENOWNED PRESTIGE

ESIC offers its faculty and mentors of recognized prestige and endorsed by accompanying managers in the digital transformation of their companies.

MENTORING: WE HELP YOU DEVELOP YOUR DIGITAL TRANSFORMATION PLAN

Guidance and accompaniment tutorials for each participant by a mentor during the development of their company's Digital Transformation Plan.

As a general rule, Tutorials will always take place between blocks of training sessions and at least one Tutorial will be scheduled after each module.

The timetable of each Tutorial and its duration will be agreed between the Tutorial and the students of the working group for the realization of the PTD.

Modality
Virtual Synchronous

Formato
Individual o en grupos de máximo 3
alumnos
misma empresa
(o de diferente pero con diagnóstico y necesidades similares)

Nª hours: 10

DIGITAL TRANSFORMATION PLAN FOR YOUR COMPANY. PHASES OF THE PROGRAM

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Activities related to the ESIC Program:

activities

1/// Best Practice Forum: Experiences and real cases presented by managers.

2/// Conference on Digital Transformation:

  • Real cases.
  • Challenges and Opportunities.
  • Colloquium/discussion.
  • Networking.

3/// "I'll teach you, you teach me": Days for students to exchange experiences in their transformation process.

such training for the first time 100% subsidized for the company

training

This program is part of the National Digital Capabilities Plan, framed within the Spanish Government's Recovery and Resilience Plan and financed by the European Union through the Next Generation EU Funds, and is therefore 100% subsidized.

HOW MUCH I AM SAVING

TOTAL VALUE

11.850 €

TRAINING

8.250 €

MENTORING AND CONSULTING

3.600 €

MORE INFORMATION

why esic? Because it is the ideal partner
to develop your digital skills

INNOVATION
AND METHODOLOGY

The latest learning resources at your disposal.

Application of the ABR learning methodology.

warranty and experience

+ 60 years of experience

+ 30 years in digital disciplines

+ 20,000 programs in digital subjects

+ 52,000 students

esic enhancements to the program

Sector adaptations

improvements to training development

technologically innovative tools

and extracurricular activities

Business School

Linkage with the business fabric of each region.

high geographic capillarity.

Benefits derived

At the end of the program, students will be eligible for the advantages and benefits of being ESIC Alumni.

Cloister

+ 500 teachers and digital mentors.

+ 150 collaborating companies.

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LIMITED PLACES: ENROLL NOW AND DON'T MISS YOUR OPPORTUNITY

Leave us your contact information and we will contact you to advise you and accompany you throughout the enrollment process
throughout the enrollment process and help you secure your place in the program.

team

ESIC Business & Marketing School presents the Digital Generation Program Agents of Change. A 100% subsidized program that can benefit two groups in Navarra:

  • Young unemployed people up to 35 years of age who are considering a change and requalification of their professional profile.
  • Young people up to 35 years of age employed by SMEs of between 10-249 workers who see an opportunity to accompany the digital transformation of their company as an agent of change, with the possibility of training up to 3 people from the same SME.

KEY ASPECTS

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100% subsidized by Next Generation Funds.
Estimated price 11.850€.

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Young people up to 35 years old unemployed or employed in SMEs with 10-249 workers.

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Boost the digital transformation of your SME and the possibilities of growth and internationalization.

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150h: 55h presenciales + 85h online + 10h mentorización.
12 semanas en sesiones de 5h.

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Announcements:
Comunidad Foral de Navarra.

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Expand your network and enjoy the advantages of being an ESIC Alumni.

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