Master's Degree in Communication Management and New Technologies | ESIC

Master's Degree in Communication and New Technologies Management

  12 months
 
  • Full Time

  Available locations

  • Madrid

 

Spanish
 

Formato Presencial

Program alumni data

Functional areas occupied by our students

Consulting

37%

Public Administration

14%

Consumer Goods

14%

Industry

7%

Energy

7%

Health

7%

Technology

7%

Others

7%

Geographical areas
where they work

6 %
LATAM
94 %
Spain
 
Methodology Methodology
DCNT

Academic structure

Academic structure - Image
Communication and advertising

Master's Degree in Communication Management and New Technologies [DCNT].

This Master's Degree in Communication Management and New Technologies in Madrid is designed to meet the growing demand for qualified professionals in these under-explored areas, which offer new and attractive professional opportunities.

-Program quality: Program accredited by ANECA (National Agency for Quality Assessment and Accreditation) with its VERIFICA program.

-It uses advanced techniques, tools and metrics. It studies and works with current information, marketing and communication technologies in the market.

-It includes management skills tools such as coaching, leadership, business negotiation and time management.

 
 
Core Modules
Title
Methodology and research.
Research methods and techniques.
Audience measurement and advertising effectiveness.
Web analysis.
Social Media Research.
Title
Business and communication.
Business strategy, objectives and stakeholders.
CSR.
Internal communication.
Measurement and evaluation of intangible assets.
Title
Communication management
Integrated communication plan.
Project management and business management.
The organization's spokesperson.
Interpretation of economic information.
Title
Persuasive communication
Corporate campaigns.
PR tools.
Events and sponsorships.
Crisis management.
The new information society.
Title
Advertising communication
Competitive environment.
Advertising planning and strategies.
Media plan.
Creativity and campaign analysis.
Audiovisual production.
Title
Information, marketing and communication technology
Digital marketing.
Interactive advertising.
Digital ecosystem.
Communication model 2.0.
SEO / SEM.
Media and social networks.
CRM and marketing automation.
Cross-cutting sessions
Title
Seminars and conferences
Global ethics and values.
Good corporate governance.
Sustainability and environment.
Gender equality.
Entrepreneurship and economic growth
Communication for specific groups.
Title
Management skills
Leadership and decision making.
Negotiation.
Effective presentations.
Time management.
Change management.
Title
Internships
TFM
Title
TFM

Prices and campus where it is taught

Master's Degree in Communication and New Technologies Management in Madrid

Modality and duration

  • Modalidad: Presencial
  • Duration: 12 months

Language

  • Spanish

Similar programs in Madrid

Calls and prices

  • Solicitation 2024-09: 16.200 €

ESIC Campus in Madrid

Madrid

Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
91 452 41 00
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Contact

Testimonials

Fernando García Chamizo
Studying at ESIC has been a great experience, not only because of the atmosphere of the school and the quality of the specific agenda of my Master (DCNT), but also because it has meant, without a doubt, a before and after in my professional development. My job opportunities have improved and that is something that I notice today, I have obtained knowledge that positions me much better in the professional market.
Lucia Centoira
DCNT Student
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