VENUES AND CALLS
September 2024
September 2024
Bilingual 
- Valencia
Official Degree + Specialization Diploma (4 years) / Official Degree + Higher Degree (5 years)
Condiciones Económicas / Precios por curso. Sujeto a modificaciones
9.375 € / 10.025 €
ESIC Business & Marketing School in Valencia was inaugurated more than 35 years ago. The university area has 6 official degrees and a degree of its own, and is a center attached to the Miguel Hernández University of Elche (UMH).
Itinerarios del Grado Oficial en Dirección de Empresas en el Ámbito Digital / Digital Business en Valencia
OPTION A
Official Degree +
Specialization Diploma
- Duration 4 years
- Precio 9.375 €
- Credits 240 ECTS
+ Diploma in Management Skills
OPTION B
Official Degree
+ Higher Degree
- Duration 5 years
- Precio 10.025 €
- Credits 375 ECTS
+Título Superior en Dirección de Marketing
¿Por qué estudiar un grado en Dirección de Empresas en el Ámbito Digital /Digital Business?
Estudiando el Grado Oficial en Dirección de Empresas en el Ámbito Digital / Digital Business aprenderás a realizar trabajos en equipo donde podrás aplicar los conocimientos vistos en el aula de manera práctica desarrollando así habilidades resolutivas y de organización. Un perfil enfocado en comprender las dinámicas sociales y las demandas del consumidor mediante métodos de toma de decisiones que generen resultados cuantificables para potenciar las operaciones comerciales de las empresas
98%
EMPLOYABILITY RATIO
ONE YEAR AFTER FINISHING
THE DEGREE
PRACTICAL APPROACH
We know that theory alone is not enough. That is why our program focuses on applying marketing concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.
STUDENT PROFILE, WHO IS THE DEGREE AIMED AT?
Al estudiar el Grado Oficial en Dirección y Gestión de Empresas en el Ámbito Digital / Digital Business, tendrás la oportunidad de adquirir conocimientos sólidos y actualizados sobre las últimas tendencias y estrategias en el ámbito digital. Además, estarás preparado para adaptarte ágilmente a los cambios tecnológicos y aprovechar las nuevas oportunidades de negocio que ofrece el entorno digital.
Explora cómo este Grado Oficial te proporciona las herramientas esenciales para entender a tus usuarios, desarrollar estrategias digitales efectivas y construir relaciones duraderas. Conviértete en un líder en el ámbito digital y adquiere las habilidades necesarias para impulsar el crecimiento empresarial y lograr el éxito en un mundo empresarial en constante transformación.
COMPETENCIAS DEL GRADO EN DIRECCIÓN Y GESTIÓN DE EMPRESAS EN EL ÁMBITO DIGITAL /DIGITAL BUSINESS
Interés por el lenguaje y lógica matemática/estadística en el planteamiento de un problema económico empresarial.
Facilidad para el uso de herramientas informáticas necesarias para el desempeño de las futuras responsabilidades en la empresa.
Organización y planificación de una empresa, entendiendo su ubicación competitiva e institucional e identificando sus fortalezas y debilidades
Analizar, sintetizar y valorar a partir de los registros relevantes de información sobre la situación, y previsible evolución de una empresa.
SYLLABUS
En nuestro Grado Oficial de Dirección y Gestión de Empresas en el Ámbito Digital / Digital Business, te sumergirás en un programa académico diseñado para brindarte una sólida formación en todas las áreas clave de esta disciplina en constante evolución. Nuestro enfoque educativo se basa en combinar teoría y práctica de manera equilibrada, para que adquieras tanto los conocimientos teóricos fundamentales como las habilidades prácticas necesarias para destacar en el campo del marketing.
FURTHER YOUR EDUCATION WITH A SPECIALIZATION DIPLOMA OR A HIGHER DEGREE
OPTION A
GRDB
+DIPLOMA
4 YEARS
DIPLOMA OF SPECIALIZATION
With only 48 more credits.
- Management Skills
OPTION B
GRDB
+TÍTULO
4 YEARS + 1 YEAR
ADVANCED DEGREE
Double degree. Double employability.
- Marketing Management
INTERNATIONAL EXPERIENCES
We open the doors of the world to you.
- From 3rd year onwards
- Minimum stays of 6 months
- Access to Erasmus, Munde-ESIC and Horizon Programs
Academic program and subjects
Discover the Academic Program that fits your needs
Select one of the two itineraries to see the academic program and its specific subjects.
Grado en Dirección y Gestión de Empresas en el Ámbito Digital
1st semester
| SUBJECT | ECTC | TYPE | |
|---|---|---|---|
| Commercial Law | 6 | FB | |
| Fundamentals of Business Economics | 6 | FB | |
| Financial Accounting | 6 | FB | |
| Informática aplicada a la Empresa | 6 | FB | |
| Principles of Economics | 6 | FB | |
| English I | 6 | P | |
| Critical Spirit | 3 | P | |
| English I | 6 | DEHD |
2nd semester
| SUBJECT | ECTC | TYPE | |
|---|---|---|---|
| Marketing Fundamentals | 6 | FB | |
| Business Administration and Organization | 6 | FB | |
| Bases actuales del Sistema Tributario | 6 | FB | |
| Labor Law | 6 | FB | |
| Business Mathematics | 6 | FB | |
| English II | 6 | P | |
| Ofimática Pro I | 3 | P | |
| English II | 6 | DEHD |
1st semester
| SUBJECT | ECTC | TYPE | |
|---|---|---|---|
| Estrategias de Marketing Digital | 4,5 | OB | |
| Human Resources Management in a Digital Enviroment | 4,5 | OB | |
| El Ecosistema Digital | 6 | OB | |
| Business Statistics | 6 | OB | |
| Matemáticas de las Operaciones Financieras | 4,5 | OB | |
| Macroeconomics | 4,5 | OB | |
| Multimedia | 3 | TS | |
| English III | 6 | TS | |
| English III | 6 | DEHD |
2nd semester
| SUBJECT | ECTC | TYPE | |
|---|---|---|---|
| e-Commerce | 6 | OB | |
| Management of the Digital Client | 4,5 | OB | |
| Derecho en el Ecosistema Digital | 4,5 | OB | |
| Operational Technology of Digital Economy and ICT Governance | 6 | OB | |
| Financial Management Analysis | 4,5 | OB | |
| Contabilidad de Costes | 4,5 | OB | |
| Creative Development | 3 | TS | |
| English IV | 6 | TS | |
| English IV | 6 | DEHD |
1st semester
| SUBJECT | ECTC | TYPE | |
|---|---|---|---|
| Trade Management in Digital Environments | 6 | OB | |
| Business Models in Digital Economy | 6 | OB | |
| Operations Research | 4,5 | OB | |
| Digital Creativity and Production | 4,5 | OB | |
| Ética Empresarial y RSC en el entorno digital | 4,5 | OB | |
| Tributación Empresarial | 4,5 | OB | |
| Consumer Behavior | 4,5 | TS | |
| Generation of Digital Spaces | 3 | TS | |
| Critical Spirit | 3 | DEHD | |
| Generation of Digital Spaces | 3 | DEHD |
2nd semester
| SUBJECT | ECTC | TYPE | |
|---|---|---|---|
| Operations Management | 4,5 | OB | |
| Digital Environment and Internationalization | 4,5 | OB | |
| Digital Communication | 4,5 | OB | |
| Digital Markets Research | 6 | OB | |
| Financial Management in Digital Environments | 6 | OB | |
| Econometrics | 4,5 | OB | |
| Búsqueda y Análisis de Tendencias | 4,5 | TS | |
| Anthropology | 3 | TS | |
| Christian Social Thought | 3 | DEHD | |
| Multimedia | 3 | DEHD |
1st semester
| SUBJECT | ECTC | TYPE | |
|---|---|---|---|
| Integrated Marketing Plan | 6 | OB | |
| Entrepreneurship in a Digital Environment | 4,5 | OB | |
| Strategic Management | 6 | OB | |
| Digital Metrics and Analytics | 4,5 | OB | |
| Usability and Architecture of the Information | 4,5 | OB | |
| Data Driven Marketing | 4,5 | OB | |
| My Digital Footprint | 3 | TS |
2nd semester
| SUBJECT | ECTC | TYPE | |
|---|---|---|---|
| Final Degree Project | 6 | TFG | |
| Prácticas Externas I | 12 | OP | |
| Prácticas Externas II | 6 | OP | |
| Digital Project Management | 6 | OP | |
| Mobile Marketing | 6 | OP | |
| Marketing Management | 4,5 | TS | |
| Product Marketing | 3 | TS | |
| Pricing | 3 | TS | |
| Leadership | 3 | TS | |
| Christian Social Thought | 3 | TS | |
| Creative Development | 3 | DEHD | |
| Business Ethics | 3 | DEHD | |
| Leadership | 3 | DEHD | |
| My Digital Footprint | 3 | DEHD |
1st semester
| SUBJECT | ECTC | TYPE | |
|---|---|---|---|
| Marketing Intelligence (On y Off) | 4,5 | TS | |
| Previsión de Ventas | 4,5 | TS | |
| Trade & Retail Marketing | 4,5 | TS | |
| Innovación Empresarial | 4,5 | TS | |
| Dircom | 4,5 | TS | |
| Markcom | 4,5 | TS | |
| Databases | 3 | TS |
2nd semester
| SUBJECT | ECTC | TYPE | |
|---|---|---|---|
| Decisión Making | 4,5 | TS | |
| Glocal Marketing | 4,5 | TS | |
| Business with a Global Cause | 4,5 | TS | |
| Global Mindset | 4,5 | TS | |
| Transformación y Cambio | 3 | TS | |
| Global Communication | 4,5 | TS | |
| Mindlab | 3 | TS | |
| Realidad Digital | 3 | TS |
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
JOB OPPORTUNITIES
Nuestro Grado Oficial en Dirección y Gestión de Empresas en el Ámbito Digital / Digital Business te proporciona las habilidades y conocimientos esenciales para destacar en una variedad de áreas y sectores, incluyendo comercio electrónico, estrategias de marketing digital, análisis de datos, gestión de presencia en línea y desarrollo de negocios en entornos digitales, entre otros.
SEO Manager
El objetivo principal de este perfil es conseguir la máxima optimización de la página web de una compañía para mejorar el posicionamiento de la misma en base a unos criterios de contenido, diseño, palabras clave y linkbuilding entre otras.
Analista de Activos Digitales
Encargado de recopilar y analizar los datos obtenidos de diversas acciones a través canales digitales con un plan de medición específico. Contará con el uso de herramientas y plataformas necesarias para la recogida de dichos datos y se analizará la eficacia de cada una de las acciones.
Digital Marketing Manager
Oriented to establish the online marketing strategy of a company optimizing, for example, web positioning, email marketing, acquisition and conversion in Paid Media and, ultimately, all digital channels in which the digital campaign is developed, perfecting the results that can be obtained from the digital strategy.
Director E-commerce
Este perfil se centrará en impulsar los canales online con los que trabaje la compañía, con el objetivo de generar y mejorar las ventas acordes a la planificación estratégica de la compañía. Para ello deberá conocer las tendencias actuales, tener formación en tecnología y conocimiento de logística.
Responsable de CX
Priorizando las necesidades y satisfacción del cliente, este perfil se encargará de diseñar una segmentación y una estrategia a seguir que le permita conocer a fondo el perfil del cliente (Buyer Person) para poder crear una conexión sostenible en el tiempo entre la marca y el usuario.
INTERNATIONAL MOBILITY OPTIONS
University exchange within the European educational space.
European Union countries
It can be one semester or two semesters (one full year) *.
For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be one semester or two semesters (one full year) *.
For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
University exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be one semester or two semesters (one full year) *.
For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.
*If the stay is for a full year, it must be done in the 3rd year.
This program entails payment of training at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).
Everyone.
Stay for only one semester, either the 1st or 2nd semester. In the case of Double Degrees, it can be your third international semester.
Mobility to add an official degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term summer mobility.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
documentation
- You request information and an appointment with the admissions department.
- Send the required scanned documentation to your advisor prior to the admission tests.
2 Admission
admission tests
You can do it in both Spanish and English
It consists of 3 phases
It lasts 1h. 30 min. approx.
- Request an appointment
- Confirmation
- Admission test
- Resolution
3 RESERVATION OF
PLAZA
When should you do it?
- Once you have passed the admission tests, you will receive a pre-enrollment letter.
- You must pay the reservation fee by the deadline indicated in order to guarantee your place.
4 ENROLLMENT
- The tuition fee will be paid when the student meets the university entrance requirements.
- You will find the indications in your pre-enrollment letter and the Student Services Office will tell you the next steps to follow.
CREDIT RECOGNITION AND TRANSFERS
Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?
- - Gather the necessary information to make your application for credit recognition.
- - We will evaluate your application and will give you an answer as soon as possible with the credit recognition study.
- - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
SCHOLARSHIP AND AID PLAN
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
- - National Mobility
- - International Alumni
- - Academic Excellence
- - Enrolled Siblings
- - Alumni
- - Large Family
- - Single Parent Family
- - Entrepreneurship
- - Diversity Scholarship
- - ESIC Study Grants
- - Doctorates
- - Agreement with educational centers
- - ESIC CFGS Students
- - Agreement with companies
Where is it taught?
Grado Oficial en Dirección de Empresas en el Ámbito Digital en Valencia
ESIC Business & Marketing School in Valencia was inaugurated more than 35 years ago. The university area has 6 official degrees and a degree of its own, and is a center attached to the Miguel Hernández University of Elche (UMH).
ESIC Campus in Valencia
Av. de Blasco Ibañez, 55 | 46021 Valencia
View in Google Maps
Phone
Modalidad Presencial
Idioma: Bilingüe