September 2024
September 2025
Spanish 
100% Online University Degree
Condiciones Económicas / Precios por curso. Sujeto a modificaciones
5.200 €
ONLINE DEGREE IN MARKETING AND DIGITAL COMMUNICATION
In our Online Degree in Digital Marketing and Communication, you will obtain all the necessary knowledge to become a professional in both disciplines. You will learn both traditional and digital marketing, including social media strategies, SEO, SEM and data analysis for decision making. You will be up to date with the latest market trends and will be able to carry out complete marketing plans, considering their financial impact on the business.
In addition, you will discover the secrets of digital communication, exploring the media and platforms that allow accessibility, reach and interactivity. You will learn how to personalize and segment communication to reach specific audiences with messages tailored to their interests and behaviors.
Learn all this and more 100% online, compatible with your personal and professional life.
ITINERARIES OF THE ONLINE DEGREE IN MARKETING AND DIGITAL COMMUNICATION
Official Online Degree
- Duration 4 years
- Credits 240 ECTS
- Precio 5.200 €
- Call for applications Course 2025/26
WHY STUDY THE DEGREE IN MARKETING AND DIGITAL COMMUNICATION BY DISTANCE LEARNING?
MENTORING SUPPORT AND FEEDBACK
You will have regular live tutorials to follow up on your degree and resolve any doubts and needs that may arise.
LIVE ONLINE SESSIONS
The subjects will be taught online, allowing you to interact with your classmates and teachers to learn and discuss the most relevant aspects. In addition, you will be able to access these contents in self-consumption format, available for you to take advantage of them at the time that best suits your schedule.
EVALUATION SYSTEM
There are different modes of evaluation: face-to-face, synchronous or asynchronous. The student must go to a physical location at a specific time to take the written exams. On the other hand, the defense of cases will be done live online and the delivery of these will be done through the virtual campus.
APPLICATION OF CASE STUDIES AND REAL COMPANIES
You will conduct authentic briefings to solve real business problems. We believe that the best way to demonstrate what you have acquired in online training is by solving cases and presenting your conclusions.
WHY STUDY A UNIVERSITY DEGREE WITH ESIC UNIVERSITY?
Studying a degree at ESIC University means acquiring a comprehensive preparation that combines theory, practice and skills development, enabling you to stand out as a solid professional in the business world. We offer you all the tools you need to enter the job market with confidence and social commitment, fostering the development of individual talent and values such as solidarity, diversity and critical thinking. Our innovative approach and network of contacts will provide you with unique opportunities to boost your professional and personal career.
University specialized in Marketing and Business
ESIC University is a fully specialized University focused on business, which gives it a great differentiation and prestige in this area, which will have a direct impact on your experience and your future as an Alumni.
Closeness to the business world
ESIC University maintains close ties with the business world, which translates into collaborations and fully updated content in the classroom, brought directly from the most recognized companies.
Professional networking
The institution provides opportunities to establish contacts and develop strong professional networks through events, conferences, seminars and extracurricular activities, allowing you to create future career opportunities.
STUDENT PROFILE, WHO IS THE ONLINE DEGREE IN MARKETING AND DIGITAL COMMUNICATION AIMED AT?
This online degree is designed for people who wish to complement or initiate their academic training while managing their professional and personal responsibilities.
It offers the opportunity to acquire theoretical and practical knowledge to enhance your professional profile and increase your employability, all without the need to attend classrooms. Enjoy a flexible education adapted to your pace, with the support of a leading university in Marketing that will help you achieve your goals.
COMPETENCIES OF THE DEGREE IN MARKETING AND DIGITAL COMMUNICATION
The ability to develop an annual marketing plan by establishing objectives, strategies and measurable action plans with KPIs.
Manage digital projects in a practical way with the use of the main digital marketing tools: SEO, SEM, web, social networks, e-commerce and Big data.
Discover how relationship marketing and CRM tools can transform your customer acquisition and retention. can transform your customer acquisition and retention.
Establish processes to improve your web positioning and e-commercedriving your strategic and tactical objectives through optimized web architecture and usability.
Academic program and subjects
Discover the Academic Program that fits your needs
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Marketing Fundamentals | 6 | FB |
| Consumer Behavior | 6 | OB |
| Communication and Information Theory | 6 | FB |
| Legal Regulation in the Marketing and Communication Sphere | 6 | FB |
| Fundamentals of Statistics | 6 | FB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Commercial Research | 6 | FB |
| Introduction to Social and Digital Marketing | 6 | FB |
| Fundamentals of Public Relations | 6 | FB |
| Digital Creation of Audiovisual Content | 6 | OB |
| Applied Computing | 6 | FB |
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Sales Management and Forecasting | 6 | OB |
| Product and Pricing Policy | 6 | OB |
| Digital Platform Planning | 6 | OB |
| Digital design, brand and visual identity management | 6 | OB |
| Modern Language | 6 | FB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Commercial Team Management | 6 | OB |
| Consumer Experience: Service and Content | 6 | OB |
| Relationship Marketing and CRM | 6 | OB |
| Digital Humanism | 6 | FB |
| Digital Media and Communication Channels | 6 | OB |
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Logistics Processes in the Digital Ecosystem | 6 | OB |
| Creative Advertising Strategies | 6 | OB |
| Traditional and Digital Communication Narrative | 6 | OB |
| Digital Advertising on Web and Social Networks | 6 | OB |
| Data Extraction, Data Transformation and Visualization | 6 | OB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Inbound Marketing Recruitment and Retention | 6 | OB |
| Data Driven Marketing (Data Driven Mk) | 6 | OB |
| Distribution and E-Commerce Policy | 6 | OB |
| Information Architecture and UX/UI | 6 | OB |
| Communication and Marketing Budgets | 6 | OB |
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Marketing Plan | 6 | OB |
| Communications Management | 4,5 | OB |
| Digital Communication Management | 4,5 | OB |
| Search Engine Optimization (SEO) | 4,5 | OB |
| Search Engine Advertising (SEM) | 4,5 | OB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Elective 1 | 6 | OP |
| Elective 2 | 6 | OP |
| Elective 3 | 6 | OP |
Annual
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Elective B | 12 | OP |
| External Academic Internships I | 12 | PE |
| Final Degree Project | 6 | TFG |
Elective 1 GRMCDSemester 1
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Graphic Design | 6 | OP |
| Audiovisual Production | 6 | OP |
| Web Design | 6 | OP |
| Digital Radio | 6 | OP |
Elective 2 GRMCDSemester 1
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Laboratories | 6 | OP |
Elective 3 GRMCDSemester 3
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Personal Branding | 6 | OP |
| Talent Management | 6 | OP |
| Project Management | 6 | OP |
| Professions in the Marketing and Communications Industry | 6 | OP |
Elective B GRMCDSemester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| External Academic Internships I | 12 | OP |
Employability
+2.000
annual job offers managed from ESIC
96%
of employability (employability ratio of the ESIC University group)
30%
From Internship to Labor Contract (internship in a company)
JOB OPPORTUNITIES FOR DISTANCE LEARNING DEGREE IN MARKETING AND DIGITAL COMMUNICATION
Our Online Degree in Marketing gives you the skills and knowledge you need to work in various sectors, such as advertising, public relations, market research, brand management and sales, among others.
Brand Manager
Responsible for the company's brand, you will have to manage the company's image and make key decisions to manage its reputation, positioning and identity in the market.
Senior Product Manager
Responsible for the management of the company's products, from their creation, development and launch, being in charge of their life cycle and meeting the customer's needs.
Social Media Marketing
His responsibilities within social media include creating and publishing content, interacting with the audience, analyzing metrics and developing strategies to increase engagement and reach across platforms.
Market research
Professional in charge of collecting, analyzing and interpreting data related to the market in which a company operates through market research, trends, competition, target and environment. Provides key strategic information for the business.
CRM
Responsible for managing CRM, a technology system designed to manage customer relationships. As a strategy, it involves focusing on understanding customers' needs and preferences in order to offer them products and services that meet their expectations and foster loyalty.
E-commerce
Person in charge of supporting and supervising a company's online sales. Create and implement e-commerce strategies to facilitate the customer's shopping experience and optimize sales. Their goal is to drive sales growth and maximize profitability through the e-commerce platform.
WHERE DO OUR STUDENTS WORK?
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
INTERNATIONAL MOBILITY OPTIONS
University exchange within the European educational space.
European Union countries
It can be one semester or two semesters (one full year) *.
For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be one semester or two semesters (one full year) *.
For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
University exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be one semester or two semesters (one full year) *.
For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.
*If the stay is for a full year, it must be done in the 3rd year.
This program entails payment of training at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).
Everyone.
Stay for only one semester, either the 1st or 2nd semester. In the case of Double Degrees, it can be your third international semester.
Mobility to add an official degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term summer mobility.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
documentation
- You request information and an appointment with the admissions department.
- Send the required scanned documentation to your advisor prior to the admission tests.
2 Admission
admission tests
You can do it in both Spanish and English
It consists of 3 phases
It lasts 1h. 30 min. approx.
- Request an appointment
- Confirmation
- Admission test
- Resolution
3 RESERVATION OF
PLAZA
When should you do it?
- Once you have passed the admission tests, you will receive a pre-enrollment letter.
- You must pay the reservation fee by the deadline indicated in order to guarantee your place.
4 ENROLLMENT
- The tuition fee will be paid when the student meets the university entrance requirements.
- You will find the indications in your pre-enrollment letter and the Student Services Office will tell you the next steps to follow.
CREDIT RECOGNITION AND TRANSFERS
Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?
- - Gather the necessary information to make your application for credit recognition.
- - We will evaluate your application and will give you an answer as soon as possible with the credit recognition study.
- - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
SCHOLARSHIP AND AID PLAN
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
- - National Mobility
- - International Alumni
- - Academic Excellence
- - Enrolled Siblings
- - Alumni
- - Large Family
- - Single Parent Family
- - Entrepreneurship
- - Diversity Scholarship
- - ESIC Study Grants
- - Doctorates
- - Agreement with educational centers
- - ESIC CFGS Students
- - Agreement with companies
Where is it taught?
ESIC University Campus
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
View in Google Maps
Online modality
Language: Spanish
FREQUENT QUESTIONS
Yes, the admission process and the entrance exams can be done completely online without the need to attend the University in person.
There will be different ways of evaluation depending on the case: face-to-face, synchronous or asynchronous. The idea is to facilitate as much as possible the time and form of evaluation so that the student has flexibility, always ensuring that the knowledge is acquired in an adequate manner to maintain the academic quality of ESIC University.
We encourage group integration with your classmates and teachers, facilitating communication spaces between you and encouraging the group relationship so that you work together and develop teamwork.
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ESIC AGENDA
-
ESIC BARCELONA INFORMATION SESSION - UNIVERSITY DEGREES
When?18 de Sep del 2024 | de aWhere ESIC Barcelona University Campus -
INFORMATION SESSION - HIGHER LEVEL TRAINING CYCLES
When?18 de Sep del 2024 | de aWhere ESIC Barcelona University Campus
