September 2024
September 2024
Spanish 
Madrid
Official Degree + Specialization Diploma (4 years) / Official Degree + Higher Degree (5 years)
Economic Conditions / Prices per course. Subject to change
10.600 € / 11.500 €
En nuestro Grado en Datos y Analítica de Negocio adquirirás las competencias necesarias para ser un Data Analyst desarrollando habilidades en Big Data, Machine Learning, matemáticas, estadísticas, inteligencia artificial, lenguajes de programación e interpretación del dato para transformarlo en información clave para el negocio. Tendrás la capacidad para seleccionar y utilizar las herramientas informáticas necesarias para el diagnóstico y análisis empresarial, así como para su aplicación en la Gestión y Analítica de datos.
You will build a key professional network that will allow you to go further, connect with expert professors and passionate peers like you.
Tu futuro en los datos y la analítica de negocio empieza aquí.
Itinerarios del Grado en Datos y Analítica de Negocio de Madrid
ITINERARY 1
Official Degree +
Specialization Diploma
- Duration 4 years
- Price 10.600 €.
- Credits 240 ECTS
+ Diploma in Management Skills
+ Diploma in Digital Tools and Multimedia
ITINERARY 2
Official Degree
+ Higher Degree
- Duration 5 years
- Price 11.500 €.
- Credits 375 ECTS
+ Título Superior en Dirección de Marketing
+ Higher Degree in Digital Business
+ Higher Degree in Entrepreneurship and Innovation
+ Higher Degree in Sustainability Management
¿Por qué estudiar un grado en Datos y Analítica de Negocio?
En el grado en datos y analítica de negocio, aprenderás a interpretar los datos empresariales y transformarlos en información utilizando tecnologías de gestión y análisis de datos. En ESIC University, destacamos por nuestro enfoque empresarial en tu grado.
96%
EMPLOYABILITY RATIO
OF THE GROUP OF
ESIC UNIVERSITY
PRACTICAL APPROACH
Immerse yourself in an unparalleled hands-on experience, where every class is an opportunity to apply your knowledge to real projects, work with leading companies and participate in simulated business challenges. We know that theory alone is not enough. That's why we use group projects, real cases and in-company internships to prepare you to face challenges in the working world.
WHY STUDY A UNIVERSITY DEGREE WITH ESIC UNIVERSITY?
Studying a degree at ESIC University means acquiring a comprehensive preparation that combines theory, practice and skills development, enabling you to stand out as a solid professional in the business world. We offer you all the tools you need to enter the job market with confidence and social commitment, fostering the development of individual talent and values such as solidarity, diversity and critical thinking. Our innovative approach and network of contacts will provide you with unique opportunities to boost your professional and personal career.
University specialized in Marketing and Business
ESIC University is a fully specialized University focused on business, which gives it a great differentiation and prestige in this area, which will have a direct impact on your experience and your future as an Alumni.
Closeness to the business world
ESIC University maintains close ties with the business world, which translates into collaborations and fully updated content in the classroom, brought directly from the most recognized companies.
Professional networking
The institution provides opportunities to establish contacts and develop strong professional networks through events, conferences, seminars and extracurricular activities, allowing you to create future career opportunities.
STUDENT PROFILE, WHO IS THE DEGREE AIMED AT?
El perfil de estudiante ideal para nuestro grado en datos y analítica de negocio es aquel que tiene una mente analítica, le gusta estar al tanto de las últimas tendencias tecnológicas y quiere desarrollar sus habilidades estadísticas y de interpretación de datos.
Orientado a entender la sociedad, el mercado y las necesidades del consumidor llegando a impulsar el negocio a través del dato.
Competencias del Grado en Datos y Analítica de Negocio
Capacidad para interpretar los datos y convertirlos en información a través de la utilización de las tecnologías de gestión y analítica de datos.
Analizar oportunidades de negocio y su viabilidad desde un punto de vista de negocio y técnico que tenga en cuenta los principios de la innovación empresarial y la creación de valor tanto para la empresa como para la sociedad en general.
Seleccionar y utilizar las herramientas informáticas más eficientes para el diagnóstico y análisis empresarial, así como para su aplicación en la gestión y analítica del dato.
Capacidad para diseñar e implementar una estrategia empresarial comprendiendo todas las partes del proyecto, desde la parte tecnológica, de las necesidades de los consumidores y de la rentabilidad del negocio.
DESCUBRE LOS ITINERARIOS ACADÉMICOS DEL GRADO DATOS Y ANALÍTICA DE NEGOCIO
Descubre los itinerarios académicos con el Grado Oficial en Datos y Analítica de Negocio [GRDAN].
ITINERARY 1
GRDAN
+DIPLOMA
4 YEARS
DIPLOMA OF SPECIALIZATION
With only 48 more credits.
- Management Skills
- Digital Tools and Multimedia
ITINERARY 2
GRDAN
+TÍTULO
4 YEARS + 1 YEAR
ADVANCED DEGREE
Double degree. Double employability.
- Entrepreneurship and Innovation
- Marketing Management
- Digital Business
- Sustainability Management
INTERNATIONAL EXPERIENCES
We open the doors of the world to you.
- From 3rd year onwards
- Minimum stays of 6 months
- Access to Erasmus, Munde-ESIC and Horizon Programs
Academic program and subjects
Discover the Academic Program that fits your needs
Select one of the two itineraries to see the academic program and its specific subjects.
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Fundamentos de Gestión de Empresas | 6 | FB |
| Introduction to Marketing | 6 | FB |
| Informática para la Empresa y la Gestión | 6 | FB |
| Álgebra Lineal para la Gestión de Datos | 6 | OB |
| Fundamentos de Economía | 6 | FB |
| English I | 6 | P |
| Introduction to Marketing | 3 | P |
| Digital Ecosystem | 3 | P |
| Language I | 6 | P |
| English I | 6 | P |
| Business Models I: Product-Market Fit | 3 | P |
| English I | 6 | P |
| Introduction to Sustainability | 3 | P |
| English I | 6 | DEHD |
| Project planning: Ms Project | 3 | DEHDM |
| Digital Image Editing: Photoshop | 3 | DEHDM |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Gestión de Datos: Tecnología de Datos | 6 | OB |
| Deontología Profesional y Principios Jurídicos Básicos | 6 | FB |
| Mathematics | 6 | FB |
| Estadística I | 6 | FB |
| Programación I | 6 | OB |
| Anthropology | 3 | P |
| English II | 6 | P |
| Digital Art | 3 | P |
| Language II | 6 | P |
| English II | 6 | P |
| Agile Methodologies | 3 | P |
| English II | 6 | P |
| Global Challenges: From Globalization to Sustainable Development Goals | 3 | P |
| English II | 6 | DEHD |
| Vectorial Design and Infographics: Illustrator | 3 | DEHDM |
| Audiovisual Narrative and Video Editing: Premiere | 3 | DEHDM |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Marketing Estratégico dirigido por Datos "Data Driven Marketing" | 6 | OB |
| Idioma Moderno: Inglés | 6 | FB |
| La Sociedad Digital | 6 | FB |
| Estadística II | 6 | OB |
| Introducción a las Finanzas Empresariales | 6 | OB |
| English III | 6 | P |
| Investigación Científica | 4,5 | P |
| Robotics | 4,5 | P |
| Language III | 6 | P |
| Business Models II: Social Entrepreneurship | 3 | P |
| Entrepreneurial Ecosystem I | 3 | P |
| Critical Spirit | 3 | P |
| Stakeholder Engagement | 3 | P |
| Social Challenges: Human Rights, Poverty and Inequalities | 4,5 | P |
| Critical Spirit | 3 | P |
| English III | 6 | DEHD |
| Motion Graphics and 3D: After Effects | 3 | DEHDM |
| Information Architecture and UX: Invision, XD, Optimize 360 | 3 | DEHDM |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Business Ethics | 6 | OB |
| Programación II | 6 | FB |
| Dirección Estratégica de Empresas en la Era Digital | 6 | OB |
| Visualización y Análisis de Datos | 6 | OB |
| Organización y Gestión de Proyectos Basados de Datos | 6 | OB |
| Christian Social Thought | 3 | P |
| Search Analysis and Trends | 4,5 | P |
| Anthropology | 3 | P |
| Web Programming | 4,5 | P |
| Christian Social Thought | 3 | P |
| Negotiation Methodologies and Come | 4,5 | P |
| Anthropology | 3 | P |
| Environmental Challenges: Biodiversity, Climate Change, Waste | 4,5 | P |
| Anthropology | 3 | DEHD |
| Multimedia | 3 | DEHD |
| Web Page Creation: WordPress | 3 | DEHDM |
| Anthropology | 3 | DEHDM |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Econometrics | 4,5 | OB |
| Arquitectura de Sistemas y Explotación para la Gestión de Datos | 4,5 | OB |
| Gestión de Datos e Investigación de Mercados | 6 | OB |
| Proyecto Implementación: Proyecto Big Data I | 6 | OB |
| E-Commerce | 4,5 | OB |
| Inteligencia de negocio | 4,5 | OB |
| Negociación Comercial | 4,5 | P |
| Christian Social Thought | 3 | P |
| Web Design | 6 | P |
| Personal Skills I: Personal Branding and Networking | 4,5 | P |
| Business Models III: Intrapreneurship | 3 | P |
| Personal Skills I: Negotiation, Networking and Partnerships | 3 | P |
| Christian Social Thought | 3 | P |
| Generation of Digital Spaces | 3 | DEHD |
| Critical Spirit | 3 | DEHD |
| SEO, SEM and ASO: Google Tools, Semrush, Sistrix | 3 | DEHDM |
| e-Commerce Creation: Prestashop, Magento | 3 | DEHDM |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Inteligencia Artificial y Aprendizaje Automatizado (Machine Learning) Aplicados | 6 | OB |
| Proyecto Implementación: Proyecto Machine Learning | 6 | OB |
| Proyecto Implementación: Proyecto Big Data II | 6 | OB |
| Proyecto Implementación: Proyecto Predicción | 6 | OB |
| Proyecto Implementación: Proyecto Transformación Digital | 6 | OB |
| Consumer Behavior | 4,5 | P |
| Business Ethics | 3 | P |
| Business Ethics | 3 | P |
| Anthropology | 3 | P |
| Entrepreneurial Ecosystem II: Financial and Legal | 3 | P |
| Narrative Methodologies | 4,5 | P |
| Personal Skills II: Leadership, Coaching and Team Management | 3 | P |
| Multiculturality Management | 3 | P |
| Christian Social Thought | 3 | DEHD |
| Creative Development | 3 | DEHD |
| SEO Audit: Screamming Frog, SEO meta in one click | 3 | DEHDM |
| Christian Social Thought | 3 | DEHDM |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Innovación y Emprendimiento Digital | 6 | OB |
| Academic Credit Recognition | 6 | OB |
| Elective 1 | 4,5 | OP |
| Elective 2 | 4,5 | OP |
| Elective 3 | 4,5 | OP |
| Elective 4 | 4,5 | OP |
Annual
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Internships | 24 | OB |
| Trabajo fin de grado | 6 | OB |
Optativas Grado Oficial en Datos y Analítica de Negocioº semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Procesos Lenguaje Natural y Chat-bots | 4,5 | OP |
| Análisis Avanzado Series Temporales | 4,5 | OP |
| Analítica de Datos en Tiempo Real | 4,5 | OP |
| Modelos de Negocio Digitales Basados en Datos | 4,5 | OP |
| Gestión de Talento y Recursos Humanos | 4,5 | OP |
| CSR | 4,5 | OP |
| Neuromarketing | 4,5 | OP |
| Marketing Internacional y Comercio Exterior | 4,5 | OP |
| Análisis y Prevision de Ventas | 4,5 | OP |
| Desarrollo Sostenible | 4,5 | OP |
| Opciones, Futuros y Derivados Financieros | 4,5 | OP |
| Financing Solutions for Entrepreneurs | 4,5 | OP |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Product Marketing | 4,5 | P |
| Pricing | 4,5 | P |
| Autodiagnóstico | 3 | P |
| Trade and Retail Marketing | 4,5 | P |
| Markcom | 4,5 | P |
| Leadership | 3 | P |
| Creation of Digital Spaces | 4,5 | P |
| Databases | 4,5 | P |
| Design Thinking | 4,5 | P |
| Data Driven Marketing | 4,5 | P |
| Market Research | 3 | P |
| Business Ethics | 3 | P |
| Business Models IV: Go to Market | 3 | P |
| Personal Skills II: Leadership, Self-Management and Team Management | 3 | P |
| Entrepreneurial Ecosystem III: Attendance at Trade Fairs, Companies, Bootcamps, Awards | 3 | P |
| E-Markets | 4,5 | P |
| ESIC Garage I: Team Coach | 6 | P |
| Business Ethics | 3 | P |
| Impact Measurement | 4,5 | P |
| Energy Transition | 4,5 | P |
| Responsible Consumption and Production | 3 | P |
| ESIC Service Learning I: Volunteering in the Community | 6 | P |
| Mindlab | 3 | DEHD |
| Business Ethics | 3 | DEHD |
| Leadership | 3 | DEHD |
| My Digital Footprint | 3 | DEHD |
| Data Visualization in BSS Intelligence: PowerBi, Tableau | 3 | DEHDM |
| Customer Management and Community Management: SalesForce | 3 | DEHDM |
| Business Ethics | 3 | DEHDM |
| Diploma Thesis | 3 | DEHDM |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Sales Management | 4,5 | P |
| Marketing Management | 4,5 | P |
| Digital Marketing Strategies | 4,5 | P |
| Marketing Intelligence | 4,5 | P |
| Digital Marketing Metrics and Analytics | 4,5 | P |
| Data Driven Marketing | 4,5 | P |
| My Digital Footprint | 4,5 | P |
| Dashboarding | 6 | P |
| Enterprise Resource Planning ERP | 6 | P |
| Machine Learning | 4,5 | P |
| Advanced Digital Analytics | 4,5 | P |
| Digital Talent Management | 4,5 | P |
| Advanced Digital Marketing Strategies | 4,5 | P |
| Advanced E-Commerce | 6 | P |
| Digital Production I | 6 | P |
| Global Innovation: Processes, Product and Structure | 4,5 | P |
| Elective 1 | 3 | P |
| Elective 2 | 4,5 | P |
| ESIC Garage II: Team Coach | 12 | P |
| Sustainability Management | 6 | P |
| Reporting and Accountability | 4,5 | P |
| Demographics, Transportation and Mobility: Smart Cities | 3 | P |
| Personal Skills III: Public Speaking, Debate and Interpretation | 3 | P |
| New Economies | 4,5 | P |
| ESIC Service Learning II: Social Business Consulting | 12 | P |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Glocal Marketing | 4,5 | P |
| E-Markets | 4,5 | P |
| Global Communication | 4,5 | P |
| Decision Making | 4,5 | P |
| Marketing Plan | 4,5 | P |
| Finanzas de Marketing | 4,5 | P |
| Transformación y Cambio | 4,5 | P |
| Business Intelligence | 6 | P |
| Social Media Management | 4,5 | P |
| Fintech & Blockchain | 4,5 | P |
| ESIC Garage | 6 | P |
| Financing Resources for Digital Entrepreneurship | 4,5 | P |
| Advanced Digital Business Models | 4,5 | P |
| Digital Production II | 6 | P |
| Global Mindset | 4,5 | P |
| Elective 3 | 4,5 | P |
| Personal Skills III: Public Speaking, Debate and Interpretation | 3 | P |
| ESIC Garage III: Team Coach | 12 | P |
| Corporate Governance | 3 | P |
| CSR | 4,5 | P |
| Circular Economy | 4,5 | P |
| International Scenario: Global Institutions in International Trade and Policy | 4,5 | P |
| Sustainable Investment - ESG | 4,5 | P |
| ESIC Service Learning III: Social Entrepreneurship | 12 | P |
Employability
+2.000
annual job offers managed from ESIC
96%
of employability (employability ratio of the ESIC University group)
30%
From Internship to Labor Contract (internship in a company)
JOB OPPORTUNITIES
Chief Data Officer (CDO)
Impulsa la innovación y la cultura del dato en las organizaciones. Lidera la estrategia de datos, garantizando que sean tratados como un activo estratégico y utilizados de manera efectiva para impulsar el negocio.
Data Analyst
Desde la recopilación de los datos hasta el seguimiento a lo largo del tiempo de estos, el Data Analyst, utiliza técnicas estadísticas y herramientas de análisis para explorar, interpretar y visualizar los datos con el fin de identificar patrones, tendencias y relaciones significativas.
Social Media Marketing
His responsibilities within social media include creating and publishing content, interacting with the audience, analyzing metrics and developing strategies to increase engagement and reach across platforms.
Big data Specialist
Experto en el manejo y análisis de grandes volúmenes de datos, con habilidades en el diseño de arquitecturas de datos, el desarrollo de algoritmos de análisis y la aplicación de técnicas de visualización de datos para resolver problemas empresariales utilizando datos a gran escala.
Visual data Business Manager
Transformar los datos en efectivas y atractivas tablas, gráficos, diagramas y dashboards interactivos estadísticos que puedan ser interpretados y analizados de manera clara y comprensible. Con ello identificar insights y oportunidades de mejora.
Market research
Recopilar, analizar e interpretar datos relacionados con el mercado en el que opera una empresa Mediante la investigación de mercado, de tendencias, de la competencia, el target y el entorno. Aporta información estratégica clave para el negocio.
WHERE DO OUR STUDENTS WORK?
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
INTERNATIONAL MOBILITY OPTIONS
University exchange within the European educational space.
European Union countries
It can be one semester or two semesters (one full year) *.
For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be one semester or two semesters (one full year) *.
For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
University exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be one semester or two semesters (one full year) *.
For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.
*If the stay is for a full year, it must be done in the 3rd year.
This program entails payment of training at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).
Everyone.
Stay for only one semester, either the 1st or 2nd semester. In the case of Double Degrees, it can be your third international semester.
Mobility to add an official degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term summer mobility.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
documentation
- You request information and an appointment with the admissions department.
- Send the required scanned documentation to your advisor prior to the admission tests.
2 Admission
admission tests
You can do it in both Spanish and English
It consists of 3 phases
It lasts 1h. 30 min. approx.
- Request an appointment
- Confirmation
- Admission test
- Resolution
3 RESERVATION OF
PLAZA
When should you do it?
- Once you have passed the admission tests, you will receive a pre-enrollment letter.
- You must pay the reservation fee by the deadline indicated in order to guarantee your place.
4 ENROLLMENT
- The tuition fee will be paid when the student meets the university entrance requirements.
- You will find the indications in your pre-enrollment letter and the Student Services Office will tell you the next steps to follow.
CREDIT RECOGNITION AND TRANSFERS
Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?
- - Gather the necessary information to make your application for credit recognition.
- - We will evaluate your application and will give you an answer as soon as possible with the credit recognition study.
- - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
SCHOLARSHIP AND AID PLAN
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
- - National Mobility
- - International Alumni
- - Academic Excellence
- - Enrolled Siblings
- - Alumni
- - Large Family
- - Single Parent Family
- - Entrepreneurship
- - Diversity Scholarship
- - ESIC Study Grants
- - Doctorates
- - Agreement with educational centers
- - ESIC CFGS Students
- - Agreement with companies
Where is it taught?
ESIC University Campus
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
View in Google Maps
On-site modality
Language: Spanish
FREQUENT QUESTIONS
El Diploma consiste en tener asignaturas complementarias durante tu Grado y en 4 años te otorgarán el título del Grado más el diploma. En cambio, con el Título Superior tendrás asignaturas complementarias durante el grado más un 5º año exclusivo de asignaturas del título. Por lo tanto, acabarás tu experiencia universitaria en 5 años con el título del Grado y el del Título Superior.
Depending on the type of scholarship or grant there is a different deadline. You can access this link to check them.
Para solicitar el estudio de convalidaciones, no es necesario realizar las pruebas de admisión ni tampoco que hayas finalizado tus estudios, ponemos a tu disposición un equipo de orientadores para ayudarte y el estudio de convalidaciones es totalmente gratuito.