September 2024
September 2024
Bilingual 
Madrid
Official Degree + Specialization Diploma (4 years) / Official Degree + Higher Degree (5 years)
Condiciones Económicas / Precios por curso. Sujeto a modificaciones
11.000 € / 12.100 €
En ESIC University, te preparamos para liderar la transformación digital con nuestro grado en Dirección y Gestión de Empresas en el Ámbito Digital (Digital Business). Adquiere las competencias necesarias para destacar en el panorama empresarial del futuro, donde la tecnología y la digitalización son fundamentales.
Nuestro programa combina sólidos conocimientos teóricos con experiencia práctica, brindándote las herramientas y la confianza para triunfar en un mundo empresarial en constante evolución. Aprenderás estrategias de gestión empresarial adaptadas al entorno digital, liderazgo innovador, análisis de datos y tecnologías emergentes.
Únete a nosotros, y se parte de la próxima generación de líderes empresariales digitales. ¡Empieza a construir tu futuro hoy mismo!
Itinerarios del GRADO EN DIRECCIÓN Y GESTIÓN DE EMPRESAS EN EL ÁMBITO DIGITAL (DIGITAL BUSINESS)
ITINERARY 1
Official Degree +
Specialization Diploma
- Duration 4 years
- Precio 11.000 €
- Credits 240 ECTS
+ Diploma in Management Skills
+ Diploma in Digital Tools and Multimedia
ITINERARY 2
Official Degree
+ Higher Degree
- Duration 5 years
- Precio 12.100 €
- Credits 375 ECTS
+ Título Superior en Dirección de Marketing
+ Higher Degree in Data Science
+ Higher Degree in Entrepreneurship and Innovation
+ Higher Degree in Sustainability Management
¿Por qué estudiar un grado en Dirección y Gestión de empresas en el ámbito digital (Digital Business)?
Prepárate para sumergirte en el emocionante mundo de la digitalización empresarial, donde la innovación y la tecnología son la clave del éxito.
En nuestro programa, no solo adquirirás conocimientos sobre los principios fundamentales de la gestión empresarial, sino que también aprenderás a aplicar estrategias disruptivas y creativas adaptadas al entorno digital. Conviértete en un líder del mañana, aprovechando al máximo las herramientas digitales y el análisis de datos para tomar decisiones empresariales inteligentes y efectivas.
95%
EMPLOYABILITY RATIO
ONE YEAR AFTER COMPLETING
THE DEGREE
PRACTICAL APPROACH
Sabemos que la teoría por sí sola no es suficiente. Sumérgete en una experiencia práctica incomparable, donde cada clase es una oportunidad para aplicar tus conocimientos en proyectos reales, trabajar con empresas líderes y participar en desafíos empresariales simulados para que salgas preparado para enfrentar desafías en el mundo laboral.
WHY STUDY A UNIVERSITY DEGREE WITH ESIC UNIVERSITY?
Studying a degree at ESIC University means acquiring a comprehensive preparation that combines theory, practice and skills development, enabling you to stand out as a solid professional in the business world. We offer you all the tools you need to enter the job market with confidence and social commitment, fostering the development of individual talent and values such as solidarity, diversity and critical thinking. Our innovative approach and network of contacts will provide you with unique opportunities to boost your professional and personal career.
University specialized in Marketing and Business
ESIC University is a fully specialized University focused on business, which gives it a great differentiation and prestige in this area, which will have a direct impact on your experience and your future as an Alumni.
Closeness to the business world
ESIC University maintains close ties with the business world, which translates into collaborations and fully updated content in the classroom, brought directly from the most recognized companies.
Professional networking
The institution provides opportunities to establish contacts and develop strong professional networks through events, conferences, seminars and extracurricular activities, allowing you to create future career opportunities.
STUDENT PROFILE, WHO IS THE DEGREE AIMED AT?
¿Eres un entusiasta de la tecnología y la innovación?¿Te apasiona el impacto de la transformación digital en los negocioa? Digital Business en ESIC University está diseñado para los jóvenes con mente curiosa y creativa, listos para los desafíos del mundo empresarial digital. Si tiene interés en la últimas tendencias tecnológicas y habilidades analíticas para trabajar con datos, ¡este programa te brinda la oportunidad perfecta para destacar en el campos del Digital Business!
Únete a nosotros y prepárate para convertirte en un agente de cambio en la economía del futuro.
Competencias del Grado en Dirección y Gestión de Empresas en el Ámbito Digital (DIGITAL BUSINESS)
Adquirir competencias en la formulación de estrategias digitales efectivas, comprendiendo cómo las tecnologías emergentes impactan en los modelos de negocio y cómo aprovecharlas para obtener ventajas competitivas.
Adquirir habilidades en contabilidad, análisis financiero y gestión de inversiones, fundamentales para tomar decisiones financieras sólidas y rentables.
Aprender a liderar procesos de transformación digital en organizaciones, integrando tecnologías emergentes, adaptando la cultura organizacional y garantizando la alineación con los objetivos estratégicos.
Analizar oportunidades de negocio y su viabilidad desde un punto de vista de negocio y técnico que tenga en cuenta los principios de la innovación empresarial y la creación de valora tanto para la empresa como para la sociedad en general.
DESCUBRE LOS ITINERARIOS ACADÉMICOS DEL GRADO EN DIRECCIÓN Y GESTIÓN DE EMPRESAS EN EL ÁMBITO DIGITAL
Descubre los itinerarios académicos con el Grado Oficial en Dirección y Gestión de Empresas en el Ámbito Digital (Digital Business) [GRDB].
ITINERARY 1
GRDB
+DIPLOMA
4 YEARS
DIPLOMA OF SPECIALIZATION
With only 48 more credits.
- Management Skills
- Digital Tools and Multimedia
ITINERARY 2
GRDB
+TÍTULO
4 YEARS + 1 YEAR
ADVANCED DEGREE
Double degree. Double employability.
- Marketing Management
- Entrepreneurship and Innovation
- Data Science
- Sustainability Management
INTERNATIONAL EXPERIENCES
We open the doors of the world to you.
- From 3rd year onwards
- Minimum stays of 6 months
- Access to Erasmus, Munde-ESIC and Horizon Programs
Academic program and subjects
Discover the Academic Program that fits your needs
Select one of the two itineraries to see the academic program and its specific subjects.
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Introduction to the Company | 6 | FB |
| Microeconomics | 6 | FB |
| Historia de la Empresa y De la Economía Digital | 6 | FB |
| El Ecosistema Digital | 6 | OB |
| Informática Aplicada a la Empresa | 6 | FB |
| English I | 6 | P |
| Introduction to Marketing | 3 | P |
| Data Science Technology I: Systems Architecture | 3 | P |
| Organization and Data Management I: Data Base | 3 | P |
| Anthropology | 3 | P |
| English I | 6 | P |
| Business Models I: Product-Market Fit | 3 | P |
| English I | 6 | P |
| Introduction to Sustainability | 3 | P |
| English I | 6 | DEHD |
| Project planning: Ms Project | 3 | DEHDM |
| Digital Image Editing: Photoshop | 3 | DEHDM |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Introducción a la Comunicación y el Marketing | 6 | FB |
| Business Mathematics | 6 | OB |
| Sistemas de Información Contable | 6 | OB |
| Deontología Profesional y Prin. Jurídicos Básicos | 6 | FB |
| La Sociedad Digital | 6 | FB |
| Anthropology | 3 | P |
| English II | 6 | P |
| Data Organization and Management II: Content Curation | 3 | P |
| Data Science Technology II: Data Architecture | 3 | P |
| Critical Spirit | 3 | P |
| English II | 6 | P |
| Agile Methodologies | 3 | P |
| English II | 6 | P |
| Global Challenges: From Globalization to Sustainable Development Goals | 3 | P |
| English II | 6 | DEHD |
| Vectorial Design and Infographics: Illustrator | 3 | DEHDM |
| Audiovisual Narrative and Video Editing: Premiere | 3 | DEHDM |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Estrategias de Marketing Digital | 4,5 | OB |
| Analytical Accounting | 4,5 | OB |
| Commercial Law | 6 | FB |
| Organización de Empresas | 4,5 | OB |
| Estadística Empresarial | 4,5 | OB |
| English III | 6 | P |
| Investigación Científica | 4,5 | P |
| Programming for Data Science I: Java / SQL | 4,5 | P |
| Christian Social Thought | 3 | P |
| Business Models II: Social Entrepreneurship | 3 | P |
| Entrepreneurial Ecosystem I | 3 | P |
| Critical Spirit | 3 | P |
| Stakeholder Engagement | 3 | P |
| Social Challenges: Human Rights, Poverty and Inequalities | 4,5 | P |
| Critical Spirit | 3 | P |
| English III | 6 | DEHD |
| Motion Graphics and 3D: After Effects | 3 | DEHDM |
| Information Architecture and UX: Invision, XD, Optimize 360 | 3 | DEHDM |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Business Ethics | 6 | FB |
| Investigación de Mercados Digitales | 4,5 | OB |
| Dirección de Operaciones | 6 | OB |
| Análisis Económico - Financiero | 4,5 | OB |
| Tecnología Operativa de la Economía Digital | 4,5 | OB |
| Macroeconomics | 4,5 | OB |
| Christian Social Thought | 3 | P |
| Search Analysis and Trends | 4,5 | P |
| Programming for Data Science II: Python | 3 | P |
| Statistical Modeling with R | 6 | P |
| Christian Social Thought | 3 | P |
| Negotiation Methodologies and Come | 4,5 | P |
| Anthropology | 3 | P |
| Environmental Challenges: Biodiversity, Climate Change, Waste | 4,5 | P |
| Anthropology | 3 | DEHD |
| Multimedia | 3 | DEHD |
| Web Page Creation: WordPress | 3 | DEHDM |
| Anthropology | 3 | DEHDM |
Annual
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Idioma Moderno (Inglés III) | 6 | FB |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Management Information Systems | 4,5 | OB |
| Digital Client Management | 4,5 | OB |
| Digital Project Management | 4,5 | OB |
| E-Commerce | 6 | OB |
| Information Architecture and Usability | 4,5 | OB |
| Sales Management in a Digital Environment | 6 | OB |
| Negociación Comercial | 4,5 | P |
| Data Visualization and Insight | 4,5 | P |
| Business Ethics | 3 | P |
| Personal Skills I: Personal Branding and Networking | 4,5 | P |
| Business Models III: Intrapreneurship | 3 | P |
| Personal Skills I: Negotiation, Networking and Partnerships | 3 | P |
| Christian Social Thought | 3 | P |
| Generation of Digital Spaces | 3 | DEHD |
| Critical Spirit | 3 | DEHD |
| SEO, SEM and ASO: Google Tools, Semrush, Sistrix | 3 | DEHDM |
| e-Commerce Creation: Prestashop, Magento | 3 | DEHDM |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Human Resources Management | 4,5 | OB |
| Integrated Marketing Plan | 6 | OB |
| Financial Management | 6 | OB |
| ICT Governance and Technology Management | 4,5 | OB |
| Business Models in a Digital Economy | 4,5 | OB |
| Company Creation in a Digital Enviroment | 4,5 | OB |
| Consumer Behavior | 4,5 | P |
| Business Ethics | 3 | P |
| Predictive Modeling I: Consumption Patterns | 6 | P |
| Software as a Service (SAS) | 4,5 | P |
| Anthropology | 3 | P |
| Entrepreneurial Ecosystem II: Financial and Legal | 3 | P |
| Narrative Methodologies | 4,5 | P |
| Personal Skills II: Leadership, Coaching and Team Management | 3 | P |
| Multiculturality Management | 3 | P |
| Christian Social Thought | 3 | DEHD |
| Creative Development | 3 | DEHD |
| SEO Audit: Screamming Frog, SEO meta in one click | 3 | DEHDM |
| Christian Social Thought | 3 | DEHDM |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Strategic Management | 6 | OB |
| Elective 1 | 4,5 | OB |
| Elective 2 | 4,5 | OB |
| Elective 3 | 4,5 | OB |
| Elective 4 | 4,5 | OB |
| It Seminars | 6 | OB |
| Academic Recognition of Credits | 6 | OB |
Annual
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Internship | 24 | OB |
| End of Degree Project | 6 | OB |
Optativas GRDBº semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Digital Corporate Social Responsibility | 4,5 | OP |
| Digital Business and Internationalization | 4,5 | OP |
| Digital B2B Strategies | 4,5 | OP |
| Digital Marketing Metrics and Analytics | 4,5 | OP |
| Customer Services Management | 4,5 | OP |
| Digital Customer Experience Managements | 4,5 | OP |
| Financing for Digital Entrepreneurs | 4,5 | OP |
| Digital Legislation & Regulations | 4,5 | OP |
| Digital Business Trends | 4,5 | OP |
| Digital Creativity | 4,5 | OP |
| User Interface: Advanced Design | 4,5 | OP |
| Advanced Digital Production | 4,5 | OP |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Product Marketing | 4,5 | P |
| Pricing | 4,5 | P |
| Autodiagnóstico | 3 | P |
| Trade and Retail Marketing | 4,5 | P |
| Markcom | 4,5 | P |
| Leadership | 3 | P |
| Big Data Applications I: Implementation of Big Data Projects | 6 | P |
| Business Intelligence | 6 | P |
| Cloud Services Providers | 6 | P |
| Data Driven Corporations: Medium Sensitivity Data Management | 4,5 | P |
| Business Ethics | 3 | P |
| Business Models IV: Go to Market | 3 | P |
| Personal Skills II: Leadership, Self-Management and Team Management | 3 | P |
| Entrepreneurial Ecosystem III: Attendance at Trade Fairs, Companies, Bootcamps, Awards | 3 | P |
| E-Markets | 4,5 | P |
| ESIC Garage I: Team Coach | 6 | P |
| Business Ethics | 3 | P |
| Impact Measurement | 4,5 | P |
| Energy Transition | 4,5 | P |
| Responsible Consumption and Production | 3 | P |
| ESIC Service Learning I: Volunteering in the Community | 6 | P |
| Mindlab | 3 | DEHD |
| Business Ethics | 3 | DEHD |
| Leadership | 3 | DEHD |
| My Digital Footprint | 3 | DEHD |
| Data Visualization in BSS Intelligence: PowerBi, Tableau | 3 | DEHDM |
| Customer Management and Community Management: SalesForce | 3 | DEHDM |
| Business Ethics | 3 | DEHDM |
| Diploma Thesis | 3 | DEHDM |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Sales Management | 4,5 | P |
| Marketing Management | 4,5 | P |
| Digital Marketing Strategies | 4,5 | P |
| Marketing Intelligence | 4,5 | P |
| Digital Marketing Metrics and Analytics | 4,5 | P |
| Data Driven Marketing | 4,5 | P |
| My Digital Footprint | 4,5 | P |
| Big Data Applications II: Implementation of Big Data Projects II | 6 | P |
| Big Data Applications III: Big Data in Industry 4.0 | 6 | P |
| Data Driven Corporations II: High Sensitivity Data Management | 6 | P |
| Big Data Applications IV: Black Ops Identification | 6 | P |
| Artificial Intelligence and Neural Networks | 6 | P |
| Digital Production I | 6 | P |
| Global Innovation: Processes, Product and Structure | 4,5 | P |
| Elective 1 | 3 | P |
| Elective 2 | 4,5 | P |
| ESIC Garage II: Team Coach | 12 | P |
| Sustainability Management | 6 | P |
| Reporting and Accountability | 4,5 | P |
| Demographics, Transportation and Mobility: Smart Cities | 3 | P |
| Personal Skills III: Public Speaking, Debate and Interpretation | 3 | P |
| New Economies | 4,5 | P |
| ESIC Service Learning II: Social Business Consulting | 12 | P |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Glocal Marketing | 4,5 | P |
| E-Markets | 4,5 | P |
| Global Communication | 4,5 | P |
| Decision Making | 4,5 | P |
| Marketing Plan | 4,5 | P |
| Finanzas de Marketing | 4,5 | P |
| Transformación y Cambio | 4,5 | P |
| Modeling Categorical Variables | 6 | P |
| Predictive Modeling II: Online Dropout Patterns | 6 | P |
| Predictive Modeling III: Public Opinion and Consent | 6 | P |
| Natural Language Processing: Chat-bots | 6 | P |
| Analytical Neuromarketing | 6 | P |
| Digital Production II | 6 | P |
| Global Mindset | 4,5 | P |
| Elective 3 | 4,5 | P |
| Personal Skills III: Public Speaking, Debate and Interpretation | 3 | P |
| ESIC Garage III: Team Coach | 12 | P |
| Corporate Governance | 3 | P |
| CSR | 4,5 | P |
| Circular Economy | 4,5 | P |
| International Scenario: Global Institutions in International Trade and Policy | 4,5 | P |
| Sustainable Investment - ESG | 4,5 | P |
| ESIC Service Learning III: Social Entrepreneurship | 12 | P |
Employability
+2.000
annual job offers managed from ESIC
93%
of employability (employability ratio of the ESIC University group)
30%
From Internship to Labor Contract (internship in a company)
JOB OPPORTUNITIES
Digital Marketing
Diseña estrategias de marketing online, gestiona campañas publicitarias en internet, analiza datos para optimizar resultados y potencia la presencia de la marca en el entorno digital.
Transformación Digital
Asesora a empresas en la adopción de tecnologías digitales, redefinición de procesos de negocio, implementación de soluciones digitales y cambio cultural para mejorar la eficiencia y competitividad.
Análisis de Datos
Recolecta, analiza e interpreta datos digitales para extraer insights valiosos que ayuden a la toma de decisiones empresariales, identificando tendencias, patrones y oportunidades de mejora.
Finance
Provides financial advice to companies or individuals on topics such as financial planning, wealth management, mergers and acquisitions, and investment strategies.
Emprendedor Digital
Crea y desarrolla nuevos negocios basados en el entorno digital, ya sea mediante la creación de startups tecnológicas, la innovación en productos digitales o la prestación de servicios especializados en digitalización.
Experiencia de Usuario (UX) y Diseño Web
Diseña interfaces digitales intuitivas y atractivas, optimizando la experiencia del usuario en aplicaciones y sitios web para mejorar la satisfacción y fidelización del cliente.
WHERE DO OUR STUDENTS WORK?
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
INTERNATIONAL MOBILITY OPTIONS
University exchange within the European educational space.
European Union countries
It can be one semester or two semesters (one full year) *.
For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be one semester or two semesters (one full year) *.
For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
University exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be one semester or two semesters (one full year) *.
For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.
*If the stay is for a full year, it must be done in the 3rd year.
This program entails payment of training at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).
Everyone.
Stay for only one semester, either the 1st or 2nd semester. In the case of Double Degrees, it can be your third international semester.
Mobility to add an official degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term summer mobility.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
documentation
- You request information and an appointment with the admissions department.
- Send the required scanned documentation to your advisor prior to the admission tests.
2 Admission
admission tests
You can do it in both Spanish and English
It consists of 3 phases
It lasts 1h. 30 min. approx.
- Request an appointment
- Confirmation
- Admission test
- Resolution
3 RESERVATION OF
PLAZA
When should you do it?
- Once you have passed the admission tests, you will receive a pre-enrollment letter.
- You must pay the reservation fee by the deadline indicated in order to guarantee your place.
4 ENROLLMENT
- The tuition fee will be paid when the student meets the university entrance requirements.
- You will find the indications in your pre-enrollment letter and the Student Services Office will tell you the next steps to follow.
CREDIT RECOGNITION AND TRANSFERS
Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?
- - Gather the necessary information to make your application for credit recognition.
- - We will evaluate your application and will give you an answer as soon as possible with the credit recognition study.
- - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
SCHOLARSHIP AND AID PLAN
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
- - National Mobility
- - International Alumni
- - Academic Excellence
- - Enrolled Siblings
- - Alumni
- - Large Family
- - Single Parent Family
- - Entrepreneurship
- - Diversity Scholarship
- - ESIC Study Grants
- - Doctorates
- - Agreement with educational centers
- - ESIC CFGS Students
- - Agreement with companies
Where is it taught?
ESIC University Campus
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
View in Google Maps
On-site modality
Language: Spanish
FREQUENT QUESTIONS
Yes, you can study our Higher Degree in Global Marketing Management at ESIC University, which is the degree with the highest degree of specialization in marketing and a reference in Spain.
Depending on the type of scholarship or grant there is a different deadline. You can access this link to check them.
Podrás desarrollar competencias adicionales complementando tu grado con uno de nuestros diplomas de especialización u obteniendo una doble titulación en 5 años combinando el grado oficial con un título superior.