Master in Big Data and Business Analytics
With the Master in Big Data and Business Analytics you will be able to understand the importance and impact of analytics in business, data-driven decision making and the new technological trends in this field.
The purpose of the Master in Big Data & Business Analytics is to prepare you to improve the economic and social impact of the business through the implementation of a data-driven culture, a management based on Big Data projects and to take advantage of the opportunities offered by Machine Learning and Artificial Intelligence.
Once you finish the program, you will be able to obtain the title of Master of Lifelong Learning in Big Data and Business Analytics issued by ESIC University.
- Executive
- Executive
Language
On-site
Available locations
- Madrid
- Malaga
WHY STUDY BIG DATA AND ARTIFICIAL INTELLIGENCE?
The MBDA will allow you to specialize in the analytical environment with a business focus. You will learn how to lead Big Data project teams, how to obtain quality data, analytical techniques and tools and the main technologies, such as Machine Learning and Artificial Intelligence, which will allow you to turn any organization into a Data Driven organization.
PERFECT COMBINATION
Both Big Data and Artificial Intelligence are two sides of the same coin that work together to manage and administer a large amount of data efficiently. They are two interdependent technologies, which combined work to their highest degree and serve to optimize business processes or improve forecasting.
DEMAND
Both Big Data and Artificial Intelligence are in their growth stage and earning a degree in this field can ensure you a good career prospect. Moreover, you will not only work in one industry, but data analytics and AI can be applied to virtually any field: from medicine, to education, to finance, to automotive, and much more.
POLIVALENCE
These technologies complement the products we use to offer a better service. So not only does it apply to large multinationals or technology companies, but retail companies can take advantage of this major shift to gain a huge competitive advantage.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our MBDA stands out for:
The Master in Big Data & Business Analytics is the only program that integrates the vision of Business Intelligence, strategic business analysis, Big Data projects, technology knowledge and data-driven decision making.
You will obtain not only specific knowledge in this field, but also the managerial skills for decision making and team leadership.
Practical approach based on the analysis and resolution of business cases and the use of databases (datasets) in the learning process.
Holistic approach to AI: from business strategy to customer through product and service innovation, data projects and organizational change.
The Master in Big Data & Business Analytics is the only program that integrates the vision of Business Intelligence, strategic business analysis, Big Data projects, technology knowledge and data-driven decision making.
You will obtain not only specific knowledge in this field, but also the managerial skills for decision making and team leadership.
Practical approach based on the analysis and resolution of business cases and the use of databases (datasets) in the learning process.
Holistic approach to AI: from business strategy to customer through product and service innovation, data projects and organizational change.
Rankings
We are proud of the national and international recognition of our programs. But we are even more proud of all the people who make ESIC one of the best institutions worldwide. The quality of the faculty, management staff, employer companies and, above all, the desire to excel of our students and alumni, make ESIC and our Master in Big Data and Business Analytics stand out with the following awards:
#2
SPAIN
ESIC in the national top to study Big Data & Business Analytics programs
#34
EUROPE
Best Big Data & Business Analytics school with a focus on student employability.
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
ESIC ACCREDITATIONS
More than 55 years of history mean that we have institutional agreements and collaborations that recognize our quality as a business school. These are our accreditations:
ENTRY PROFILE, WHO IS THE MASTER'S PROGRAM AIMED AT?
This program is aimed at any professional who wants to grow in their career. Our Master in Big Data & Business Analytics is designed to suit different profiles and professional experiences, such as junior professionals in the areas of data analytics, consulting, digital marketing, business intelligence or product development.
It doesn't matter if you are a recent graduate with little professional experience or a professional with less than 3 years looking for a change of sector. During your training you will share a classroom with professionals like you.
TESTIMONIALS
Objectives of the Master of Continuing Education in Big Data and Business Analytics
You will be able to have an integrative vision of technology, statistics and business needs to provide real solutions and make decisions by transforming data into useful knowledge.
You will design and implement both Big Data and digital transformation projects aligned with the company's strategy.
You will apply Machine Learning and Artificial Intelligence to optimize predictions and decision making.
You will ethically and safely implement the data strategy.
You will acquire results-oriented agile management skills.
MASTER'S ACADEMIC PROGRAM
The purpose of the program is to prepare you to increase the economic and social impact of the business through the implementation and management of a Data Driven culture based on Big Data projects, guiding the team in identifying, obtaining and processing information strategically to reduce uncertainty in decision making in the company in a changing environment. In this master's degree, artificial intelligence complements data analysis methodologies, in terms of obtaining optimal predictions for decision making.
The Microsoft PL-300 course is a comprehensive immersion in Power BI. We also include advanced concepts in the subjects introduction to the world of data and algorithms, reaching up to the rigorous Data Governance. This module provides fundamental skills to design and implement effective data solutions, equipping professionals with the tools necessary for success in enterprise data management and analysis.
The subjects of this module are the following:
- Power BI. Microsoft PL-300
- Introduction to the world of data and algorithms
- Data Governance
In the context of data architecture, synergy with data regulation and security is essential. Design effectiveness not only focuses on structure, but also ensures regulatory compliance and cybersecurity, establishing comprehensive, efficient and secure systems for information management.
The subjects of this module are the following:
- Data architecture
- Regulation and data security
- Cybersecurity
In the business world, strategy, digital transformation, innovation and leadership are key concepts for achieving business success. Strategy involves planning and decision making, i.e., determining the objectives and the means to achieve them.
On the other hand, innovation is essential to keep up with market trends and outperform the competition. Innovation involves generating new ideas and approaches to improve the company's products and services.
The synergy between business ethics, sustainability and finance in corporate governance is essential to forge a holistic and sustainable management. Ethics guides decisions, ensuring integrity and transparency, while sustainability addresses environmental and social impact. Efficient financial management is intertwined, integrating ethical budgeting and responsible financial practices, thus creating a comprehensive strategy that maximizes the long-term success of the organization while respecting ethical and environmental values.
The subjects of this module are the following:
- Innovation
- Business strategy
- Digital transformation
- Business ethics and sustainability
- Management Finance
Critical Thinking and Communication and Leadership are fundamental to the integral development of individuals. Critical Thinking fosters analytical skills, evaluation of arguments and informed decision making. On the other hand, Communication and Leadership enhances the ability to express oneself effectively and lead teams, creating professionals with indispensable critical and social skills.
The subjects of this module are the following:
- Critical thinking
- Communication and leadership.
Artificial Intelligence, Computer Vision and Natural Language Processing are essential subjects in contemporary technology education. Artificial Intelligence addresses the simulation of cognitive processes, Computer Vision focuses on visual analysis, and Natural Language Processing explores interaction with human language. Together, these disciplines drive significant technological advances, empowering students to meet challenges in the digital realm.
The subjects of this module are the following:
- Artificial intelligence
- Computer vision
- Natural language processing
Data Mining, Data Analytics and Machine Learning are crucial pillars in the data age. Data Mining focuses on discovering patterns and relationships in large data sets, while Data Analytics focuses on interpreting and communicating meaningful findings. Machine Learning, on the other hand, employs algorithms to train systems to make autonomous decisions, enabling innovative advances in understanding and utilizing information.
The subjects of this module are the following:
- Data mining
- Data analytics: modeling with machine learning
At the forefront of digital transformation, cloud environments are becoming essential for the success of Big Data projects. These environments provide the scalability needed to manage massive volumes of data, enabling the effective application of advanced analytical techniques. Thus, Big Data projects not only benefit from the flexibility of cloud environments, but also drive innovative business solutions through advanced data analytics.
The subjects of this module are the following:
- Cloud environments
- Big data applied
- Big Data Projects
At the end of the Master's program, you will present the Master's thesis (TFM), which consists of a group work, with tutorials and a final presentation before an examining board.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
In these workshops you will work on training contents prior to the specific Big Data courses, with the objective of leveling your knowledge and skills:
Advanced Excel course. Self-paced online course, on the Harvard platform.
Statistics course. Self-paced online course, on the ESIC platform.
These workshops are given at the beginning of the master, with the objective of introducing the use of these basic tools used in the different subjects:
Online workshop in SQL
Online workshop on Python
Online workshop on PowerBI
Experiences complementary to classroom teaching, linked to different subjects. Taught by specialized professionals, either in the classroom, in laboratories or during company visits:
Dataton
Applied AI case
Metaverse
Geolocation
Storytelling with data
The thematic organization of the cases is as follows:
- Group case study Strategy, Innovation and Digital Transformation. The purpose of this case study is to analyze from a strategic perspective a company of relevance in the world of data and artificial intelligence, and make recommendations on business improvements.
- Data Analytics Group Case
- Group case Big data applied.
TOOLS YOU WILL LEARN
These are some of the tools you will work with throughout the course. Not only will you put them into practice in the master's degree, but you will internalize their use so that they become support tools in your working life.
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
It is an innovative training ecosystem that helps you to deploy your talent to the fullest and thus develop professionally and personally.
In your journey of personal transformation, you will interact with five pillars of support, which underpin your learning experience:
- Business reality brought to the classroom through case studies and practical activities.
- Soft Skills fundamental for your personal and professional development
- An expert teaching and sectorial faculty
- A heterogeneous community of national and international students
- All the areas and services that ESIC puts at your disposal
The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the center of the learning process and guides you towards academic excellence. The objective is for you to acquire competencies through the practical application of knowledge and tools.
The resources you will have at your disposal are:
- Asynchronous support materials, videos, readings, etc.
- Self-evaluation
- Tutored application and feedback
- Practical and experiential activities
- Evaluation system that combines the demonstration of individual and group achievements.
- Supervised final project
Faculty and guest speakers
La esencia de nuestro programa reside en un excepcional claustro de profesores. Nuestro claustro está compuesto por destacados profesionales y académicos con una vasta experiencia en el ámbito del marketing y las ventas. Estos expertos combinan su profundo conocimiento teórico con una sólida experiencia práctica, ofreciendo a los estudiantes una perspectiva única y valiosa. Además, muchos de nuestros profesores ocupan posiciones de liderazgo en empresas de renombre, lo que garantiza una conexión directa con las últimas tendencias y prácticas del sector.
Luis Jesús Ríos Pita
Program Director
CEO de Nebulai. Profesor y Director del Programa de Master en Inteligencia Artificial, Máster de Big data
Francisco Javier Lahoz Sevilla
Carmen Reina Garcia
Javier Lorente
Ignacio Charfole
Alberto Rubio Martínez
*Faculty and guest speakers subject to change.
Employability
91%
of our students are working in the industry one year after completing the program.
+3.700
internship offers generated through our professional development unit
+2.200
job offers processed by our UDP
JOB OPPORTUNITIES
- CDO
- CMO
- Market Research Manager
- Business Intelligence Manager
- Product Manager
- Brand Manager
- Marketing Director
- Digital transformation consultant
WHERE DO OUR STUDENTS WORK?
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
With almost 4,000 internship offers and more than 2,000 job offers, the UDP has an employability rate of 95% for students advised in the area of Marketing and Sales, or 100% for the area of Communication, among others.
INTERNSHIPS AND COLLABORATING COMPANIES
In the master's degree in digital marketing you will have constant contact with working professionals from pioneering companies, either through workshops or interventions in the program. In addition, if you are looking to complete your training with internships in companies, ESIC offers the possibility to get in touch with top companies in the sector. Among them we highlight:
TECHNOLOGY BUSINESS SUMMIT EVENT
Exploring the limits of AI and Machine Learning.
Technology Business Summit is an invitation to get inside and talk about the latest trends in the Tech ecosystem. In our third edition we dive into the world of Artificial Intelligence and Machine Learning exploring how they are revolutionizing the technological and business environment.
We had speakers from companies such as DentsuX, Santander, Orange or Google Cloud who showed us how these companies have leveraged AI and ML to solve business challenges.
Embark on the revolution!
Estancia Internacional No Curricular
You can take an optional international experience that complements your training with an immersion into the world of international business. Explore new cultures while gaining practical knowledge and building a global network. Transform your learning and open doors to unique personal and professional opportunities.
"Understanding today's business environment" | 1 Week
The "Understanding Today's Business Environment" course at Georgetown offers an in-depth exploration of the key issues influencing the contemporary business environment. Designed for professionals seeking to understand the challenges and opportunities in today's business world, this course provides a comprehensive view of the economic, technological, social and political factors shaping business strategies today.
En esta experiencia internacional no curricular podrás conocer los hitos de la cultura americana y las tendencias actuales en dirección de empresas globales, comprenderás los retos de una economía globalizada y cómo la política financiera la cimienta. Explorarás el rol de la inteligencia artificial en los negocios internacionales y experimentarás cómo las instituciones financieras internacionales impactan en los restos de crecimiento orgánico y por adquisiciones de la empresa moderna.
*Plazas sujetas a disponibilidad y destinos sujetos a cambios. El importe de la Estancia Internacional No Curricular no está incluido en el Máster. Precios y condiciones a consultar.
"ESG in the new business era" | 1 Week
During a week-long academic, cultural and corporate experience, you will have the opportunity to delve into the impact of ESG on today's global business agenda. ESG means using environmental, social and governance factors to assess the sustainability of companies and countries. These three factors are considered to best embody the three major challenges facing business and society at large, which now encompass climate change, human rights and legal compliance.
Starting from the broad context of what ESG represents for corporations, customers, financial institutions and investors, the program covers from the strategic perspective of companies incorporating ESG and sustainability, the internal and external communication of ESG commitment and progress, to how corporate policies are defined and led for the company to generate a positive impact in a circular global economy.
Con esta experiencia internacional no curricular podrás comprender el contexto global de ESG y la diferencia con el constructo de sostenibilidad corporativa, aprenderás a sintetizar de qué manera la estrategia empresarial incorpora una visión y misión orientadas a ESG. Podrás definir y aplicar una estrategia de comunicación interna y externa de los esfuerzos de ESG y explorarás cómo el liderazgo corporativo se pone al servicio de las políticas de ESG y sostenibilidad.
*Plazas sujetas a disponibilidad y destinos sujetos a cambios. El importe de la Estancia Internacional No Curricular no está incluido en el Máster. Precios y condiciones a consultar.
"Digital Innovation and Transformation: Estonia's path to the Future" | 1 Week
Estonia's path to the Future is an intensive one-week program designed to explore the latest trends, tools and strategies in the field of digital innovation in an environment of technological ferment. This small Baltic country with just over one million inhabitants decided to take the digital leap and today has become the example to follow for the digital transformation of Europe. During this week, you will have the opportunity to immerse yourself in various aspects of digital transformation, from the conceptualization of innovative ideas to the practical implementation of technological solutions based on visits to Start Ups and academic sessions with experts.
En esta experiencia internacional no curricular podrás comprender los fundamentos de la innovación digital y su impacto en los negocios y la sociedad., explorar las tecnologías emergentes y su aplicación en la resolución de problemas, desarrollarás habilidades prácticas para la generación y ejecución de ideas innovadoras de la mano de Start Ups e incubadoras y te familiarizarás con metodologías ágiles y enfoques de diseño centrados en el usuario. Adicionalmente, aprenderás a evaluar el potencial de mercado y viabilidad de las innovaciones digitales.
*Plazas sujetas a disponibilidad y destinos sujetos a cambios. El importe de la Estancia Internacional No Curricular no está incluido en el Máster. Precios y condiciones a consultar.
Campus y precios
Master's Degree in Big Data and Business Analytics in Madrid
The Master in Big Data and Business Analytics in Madrid is taught at the ESIC Business & Marketing School campus. Our campus in Madrid was inaugurated in 2021 and has 36 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, mindfullness room, cafeteria and much more. Our classrooms are full of master's and postgraduate students specializing in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But above all, it's the perfect place to live in the present and build the future.
ESIC Campus in Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
View in Google Maps
Master's Degree in Big Data and Business Analytics in Málaga
The Master in Big Data and Business Analytics is taught at our own ESIC campus in Malaga. The campus is located in the Parque Tecnológico de Andalucía and for more than 25 years we have been training students in master's and postgraduate programs focused on marketing, human resources, sales, finance and business and management. Our value proposition is to provide you with the necessary strategies and tools to put them into practice in the disciplines of the digital universe.
ESIC Campus in Malaga
Calle Severo Ochoa, 49 | 29590 Campanillas
View in Google Maps
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Application
- Request information through our form.
- A consultant will contact you within 24-48 hours.
- You will have a first contact call and a consultancy will be convened for questions and doubts.
- You have a second call where all your doubts are solved and you are guided in everything you need.
2 Test
- If the program fits you, you proceed to apply.
- You prepare the necessary documentation (such as university degree or certificates).
- You make a personal and professional rehearsal.
- You deliver all the documentation.
3 Interview
- Once the documentation is approved, you will be scheduled for an interview with the program director.
- In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have.
4 Enrollment
- After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalize your registration.
- As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and wish you to make the most of your training.
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationFREQUENT QUESTIONS
The study grants will be communicated to you during the selection process. Our grants are adapted to each profile and date of enrollment. In addition, you can find out about the scholarships that we have both from ESIC and those offered by other public and private organizations.
Yes, there is a compulsory attendance percentage in the face-to-face Masters. However, you may have a small percentage of unexcused absences.
As regulated by Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for quality assurance, at ESIC we offer you various programs including MBAs, Master's Degrees and Master's Degrees in Lifelong Learning backed by the prestige of our university: ESIC University.
In this way, you will be able to choose between:
- University Masters, with which you will obtain an official degree from ESIC University.
- Lifelong Learning Masters, with which you can obtain a degree issued by ESIC University.
- Private Master's Degrees issued by ESIC Business & Marketing School
ESIC AGENDA
-
El poder del Consumer Insight en el Marketing Estratégico: conquistando corazones...y bolsillos
When?17 de Sep del 2024 | de aWhere ESIC Barcelona -
Master's degreesWhen?18 de Sep del 2024 | de aWhere Terrace of the Santa Clara Palace, Autograph Collection
-
Master's degrees
💡 ESIC OPEN DAY | JUEVES 19 DE SEPTIEMBRE
When?19 de Sep del 2024 | de aDónde Av. de Juan XXIII, 12, 28224 Pozuelo de Alarcón
CONTENT DESIGNED FOR YOU
La implantación de la tecnología en todas las áreas de las empresas ha supuesto un antes y un después en el mundo de los negocios.
Los datos han llegado para quedarse.
¿Alguna vez te has parado a pensar en la evolución que ha sufrido la publicidad? Si echamos la vista atrás, podemos darnos cuenta de cómo ha cambiado el mensaje transmitido, el lenguaje, la comunicación… incluso los canales.
En el competitivo mundo empresarial actual, la búsqueda de financiación se ha convertido en una tarea esencial para las empresas.
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