September 2024
September 2024
September 2024
September 2024
September 2024
September 2024
Spanish 
- Madrid
- Seville
- Malaga
- Pamplona
- Grenada
Título Propio
Condiciones Económicas / Precios por curso. Sujeto a modificaciones
TÍTULO SUPERIOR EN DIRECCIÓN DE MARKETING GLOBAL
El título más completo de marketing y con mayor prestigio se actualiza. Lo hace para adaptarse a las nuevas necesidades del mercado y las empresas, combinando todos los instrumentos del marketing, la economía digital, la estrategia empresarial y las competencias directivas.
Incorporarás los conocimientos y habilidades necesarias para definir la estrategia de marketing, tener una visión global del mercado, la gestión de marca y las políticas comerciales de cualquier empresa u organización.
Your future in marketing starts here.
¿POR QUÉ ESTUDIAR EL TÍTULO SUPERIOR EN DIRECCIÓN DE MARKETING GLOBAL?
Serás un profesional de los siguientes ejes formativos:
- Marketing y ventas: El ADN de ESIC University
- Dirección y Estrategia: Ordena tus ideas, planifica, controla resultados…
- Emprendimiento: Te ayudaremos a crear una empresa o a convertir una idea en un modelo de negocio.
- Economía digital: La digitalización de las empresas es una realidad.
- Internacionalización: Adquiere una perspectiva y visión abierta e internacional.
97%
EMPLOYABILITY RATIO
ONE YEAR AFTER FINISHING
THE DEGREE
PRACTICAL APPROACH
We know that theory alone is not enough. That is why our program focuses on applying marketing concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.
STUDENT PROFILE, WHO IS THE DOUBLE DEGREE AIMED AT?
Estudiantes que deseen dedicarse al marketing y/o la gestión comercial. Interesados en convertirse en profesionales globales, capaces de trabajar en cualquier lugar del mundo.
Que además tengan...
- Espíritu emprendedor. La carrera dota a los alumnos de las herramientas necesarias para poder crear y gestionar una empresa.
- Capacidad creativa. Proporciona una estructura de pensamiento versátil, coherente y creativa.
- Conocimientos sobre economía digital. Incorpora elementos formativos relacionados con la economía digital y el uso de nuevas tecnologías.
COMPETENCIAS DEL TÍTULO SUPERIOR EN DIRECCIÓN DE MARKETING GLOBAL
Elaborar un plan de marketing anual que incluya el establecimiento de objetivos, estrategias y planes de acción con KPIs medibles.
Adaptabilidad a los cambios en el mercado, las tendencias del consumidor y el entorno empresarial, y para ajustar las estrategias de marketing en consecuencia.
Realizar y gestionar campañas de marketing digital de forma práctica con el uso de las principales herramientas: SEO, SEM, web, redes sociales, e-commerce y Big data.
Potenciarás tu creatividad para generar ideas innovadoras y creativas para campañas publicitarias, estrategias de comunicación y desarrollo de productos.
ELIGE UNA DE NUESTRAS OPCIONES INTERNACIONALES
Para obtener la titulación, deberás realizar el menos una de estas dos opciones internacionales:
OPTION A
MOVILIDAD
INTERNACIONAL
DE MEDIA Y LARGA DURACIÓN
Elegir entre una de estas dos opciones:
- Programa GLOBAL TERRA u HORIZON
Cursar el 1º semestre del 4º curso en una universidad extranjera a través de nuestros programas GLOBAL TERRA u HORIZON
DESTINOS: ASIA / AMÉRICA LATINA / AMÉRICA DEL NORTE / ÁFRICA / EUROPA
- Programa Top Up
Obtendrás un Top Up Certificate (Diploma de especialización) añadido a tu titulación eligiendo uno de entre estos destinos: University of Derby, Reino Unido, International Business School, Irlanda, University of California, Riverside (UC Riverside) o University of California, Los Angeles (UCLA Extension).
OPTION B
STUDY
TOURS
STUDY TOURS
Si eliges esta opción, deberás cursar mínimo 2 estancias de las 3 ofertadas para la obtención del título:
- al finalizar 1º: Europa
- al finalizar 2º: Estados Unidos
- al finalizar 3º: Mercados Emergentes
En caso de que hayas cursado los tres primeros años en los campus de Málaga, Sevilla, Pamplona o Granada, deberás cursar el 4º curso en Madrid o Barcelona.
Las 3 estancias a elegir tendrán lugar en verano, al finalizar el curso académico.
Curriculum
Primer semestre
| Subject | ECTC | Tipo |
|---|---|---|
| Introduction to Economics | 4,5 | P Propia |
| Bussines Eviroment | 4,5 | P Propia |
| Introduction to Marketing | 4,5 | P Propia |
| Digital Ecosystem | 4,5 | P Propia |
| Investigación Científica | 4,5 | P Propia |
| Anthropology | 3,0 | P Propia |
| Ofimática Pro I | 3,0 | P Propia |
| Ser Profesional | 3,0 | P Propia |
| English I | 6,0 | P Propia |
Segundo semestre
| Subject | ECTC | Tipo |
|---|---|---|
| Investigación de Mercado | 4,5 | P Propia |
| Consumer Behavior | 4,5 | P Propia |
| Business Analytics | 4,5 | P Propia |
| Sistemas de Información Contable | 4,5 | P Propia |
| Estadística Aplicada | 4,5 | P Propia |
| Ofimática Pro II | 3,0 | P Propia |
| Critical Spirit | 4,5 | P Propia |
| English II | 6,0 | P Propia |
Primer semestre
| Subject | ECTC | Tipo |
|---|---|---|
| Product Marketing | 4,5 | P Propia |
| Princing | 4,5 | P Propia |
| Dircom | 4,5 | P Propia |
| Búsqueda y Análisis de Tendencias | 4,5 | P Propia |
| Negociación Comercial | 4,5 | P Propia |
| Multimedia | 3,0 | P Propia |
| Desarrollo Creativio | 4,5 | P Propia |
| Ingés III | 6,0 | P Propia |
Segundo semestre
| Subject | ECTC | Tipo |
|---|---|---|
| Trade & Retail Marketing | 4,5 | P Propia |
| Markcom | 4,5 | P Propia |
| Sales Management | 4,5 | P Propia |
| Marketing de Clientes | 4,5 | P Propia |
| Previsión de Ventas | 4,5 | P Propia |
| Databases | 3,0 | P Propia |
| Teamworking | 4,5 | P Propia |
| English IV | 6,0 | P Propia |
Primer semestre
| Subject | ECTC | Tipo |
|---|---|---|
| Marketing Management | 4,5 | P Propia |
| Business Strategy | 4,5 | P Propia |
| Dirección de Empresas y Responsabilidad Social | 4,5 | OP Optativa |
| Talent Management | 4,5 | P Propia |
| Marco Jurídico | 4,5 | P Propia |
| Digital Marketing Strategies | 4,5 | P Propia |
| Christian Social Thought | 3,0 | P Propia |
| Generation of Digital Spaces | 3,0 | P Propia |
| Autodiagnóstico | 3,0 | P Propia |
Segundo semestre
| Subject | ECTC | Tipo |
|---|---|---|
| Finanzas de Marketing | 4,5 | P Propia |
| Marketing Inteligente (ON Y OFF) | 4,5 | P Propia |
| Digital Marketing Metrics and Analytics | 4,5 | P Propia |
| Data Driven Marketing | 4,5 | P Propia |
| Decision Marketing | 4,5 | P Propia |
| Marketing Plan | 4,5 | P Propia |
| Business Ethics | 3,0 | P Propia |
| Programming | 3,0 | P Propia |
| Leadership | 3,0 | P Propia |
Primer semestre
| Subject | ECTC | Tipo |
|---|---|---|
| Global Mindset | 4,5 | P Propia |
| Glocal Marketing | 4,5 | P Propia |
| Global Communication | 4,5 | P Propia |
| E-Markets | 4,5 | P Propia |
| Finanzas Estratégicas | 4,5 | P Propia |
| Realidad Digital | 3,0 | P Propia |
| My Digital Footprint | 3,0 | P Propia |
Segundo semestre
| Subject | ECTC | Tipo |
|---|---|---|
| Innovación Empresarial | 4,5 | P Propia |
| Entrepreneurship | 4,5 | P Propia |
| Business Creation | 4,5 | P Propia |
| Business with a Global Cause | 4,5 | P Propia |
| Mindlab | 3,0 | P Propia |
| Transformación y Cambio | 3,0 | P Propia |
| Prácticas externas | 24,0 | A Propia |
| TFT - Trabajo de Fin de Título | 6,0 | A Propia |
JOB OPPORTUNITIES
Brand Manager
Responsible for the company's brand, you will have to manage the company's image and make key decisions to manage its reputation, positioning and identity in the market.
Marketing Specialist
Ejecuta estrategias para promover productos o servicios, utilizando medios tradicionales y digitales. Analiza datos, y gestiona campañas para alcanzar los objetivos comerciales de la empresa.
Social Media Marketing
His responsibilities within social media include creating and publishing content, interacting with the audience, analyzing metrics and developing strategies to increase engagement and reach across platforms.
Market research
Profesional encargado de recopilar, analizar e interpretar datos relacionados con el mercado en el que opera una empresa Mediante la investigación de mercado, de tendencias, de la competencia, el target y el entorno. Aporta información estratégica clave para el negocio.
CRM
Responsible for managing CRM, a technology system designed to manage customer relationships. As a strategy, it involves focusing on understanding customers' needs and preferences in order to offer them products and services that meet their expectations and foster loyalty.
Marketing E-commerce
Person in charge of supporting and supervising a company's online sales. Create and implement e-commerce strategies to facilitate the customer's shopping experience and optimize sales. Their goal is to drive sales growth and maximize profitability through the e-commerce platform.
INTERNATIONAL MOBILITY OPTIONS
University exchange within the European educational space.
European Union countries
It can be one semester or two semesters (one full year) *.
For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be one semester or two semesters (one full year) *.
For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
University exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be one semester or two semesters (one full year) *.
For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.
*If the stay is for a full year, it must be done in the 3rd year.
This program entails payment of training at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).
Everyone.
Stay for only one semester, either the 1st or 2nd semester. In the case of Double Degrees, it can be your third international semester.
Mobility to add an official degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term summer mobility.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
documentation
- You request information and an appointment with the admissions department.
- Send the required scanned documentation to your advisor prior to the admission tests.
2 Admission
admission tests
You can do it in both Spanish and English
It consists of 3 phases
It lasts 1h. 30 min. approx.
- Request an appointment
- Confirmation
- Admission test
- Resolution
3 RESERVATION OF
PLAZA
When should you do it?
- Once you have passed the admission tests, you will receive a pre-enrollment letter.
- You must pay the reservation fee by the deadline indicated in order to guarantee your place.
4 ENROLLMENT
- The tuition fee will be paid when the student meets the university entrance requirements.
- You will find the indications in your pre-enrollment letter and the Student Services Office will tell you the next steps to follow.
CREDIT RECOGNITION AND TRANSFERS
Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?
- - Gather the necessary information to make your application for credit recognition.
- - We will evaluate your application and will give you an answer as soon as possible with the credit recognition study.
- - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
SCHOLARSHIP AND AID PLAN
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
- - National Mobility
- - International Alumni
- - Academic Excellence
- - Enrolled Siblings
- - Alumni
- - Large Family
- - Single Parent Family
- - Entrepreneurship
- - Diversity Scholarship
- - ESIC Study Grants
- - Doctorates
- - Agreement with educational centers
- - ESIC CFGS Students
- - Agreement with companies
Where is it taught?
ESIC Campus in Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
Ver en Google Maps
Phone
Modalidad Presencial
Language: Spanish
Campus ESIC en Sevilla
Avda Carlos III, s/n, Isla de La Cartuja | 41092 Sevilla
Ver en Google Maps
Phone
Modalidad Presencial
Language: Spanish
ESIC Campus in Malaga
Calle Severo Ochoa, 49 | 29590 Campanillas
Ver en Google Maps
Phone
Modalidad Presencial
Language: Spanish
Campus ESIC en Pamplona
Avda. Anaitasuna, 31 | 31192 Mutilva
Ver en Google Maps
Phone
Modalidad Presencial
Language: Spanish
ESIC Campus in Granada
C/Periodista Eduardo Molina Fajardo, 38 | 18014 Granada
Ver en Google Maps
Phone
Modalidad Presencial
Language: Spanish