Master's Degree in Fashion & Luxury Marketing and Communication Management
Specialize in luxury communication and marketing with the master's degree in fashion and luxury marketing and communication management.
The MML is a specialized program designed to train you as a professional in communication and marketing in the fashion and luxury industry. You will study current contents oriented to their practical application, either in the communication and marketing departments of brands or in specialized communication agencies. This master's degree offers you a profound vision and a current study of branding and its strategic importance in the fashion and luxury sector. The program includes subjects in marketing, communication, events, digital marketing, sustainability, virtual fashion and metaverse, consumers, contemporary fashion, collections, visual merchandising, etc.
Once you finish the program, you will be able to obtain the title of Master of Continuing Education in Fashion and Luxury Marketing and Communication Management issued by ESIC University.
- Executive
Language
On-site
Available locations
- Madrid
- Barcelona
El programa incluye una Estancia Internacional Curricular de una semana de duración en el Istituto Marangoni de París donde podrás sumergirte en un curso especializado de Fashion Luxury Management, en un entorno internacional.
WHY STUDY FASHION AND LUXURY COMMUNICATION AND MARKETING?
The fashion and luxury sector is one of the fastest growing sectors and brands demand communication and marketing specialists with an international vision, willingness to innovate and creative capacity.
GLOBAL VISION
The program provides an overview of the fashion and luxury industry, analyzing the current challenges of the sector and evaluating specific strategies of fashion and luxury companies. The importance of sustainability and sustainable processes is also studied, as they have become essential factors in the fashion industry.
POLIVALENCE
Strategic importance is given to the brand, its identity and its narrative. Communication today would be impossible without taking into account all the changes that have taken place in the digital sphere and in social media, as well as in the metaverse and in the new points of sale. Similarly, communication requires knowledge in visual languages, such as photography and Fashion Films, without forgetting styling when launching and communicating a seasonal collection.
GLOBAL SCENARIO
Fashion and luxury brands are increasingly using events, fashion week shows and flagship store openings as communication tools with their consumers and customers. These are points of sale where visual merchandising takes center stage and where design and location are crucial to the brand's success.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our MML stands out for:
Business School specialized in Marketing and communication with more than 50 years of experience in teaching innovation.
The Master's Degree in Fashion and Luxury Marketing and Communication Management began in 2015 and in its eight editions has trained more than 300 international students to date.
El Máster en Dirección de Marketing y Comunicación de Moda y Lujo está posicionado entre los mejores programas especializados en marketing y comunicación moda que hay en España, y que incluye una Estancia Internacional Curricular a una de las instituciones académicas más prestigiosas del mundo, el Istituto Marangoni de París.
The Master's Degree in Fashion and Luxury Marketing and Communication Management is taught by qualified and highly specialized faculty with an excellent academic profile, proven teaching experience and recognized professional background.
High number of activities where ESIC Business & Marketing School counts with the presence of relevant members of the company: conferences, forums, masterclass, practice days, etc.
More than 66,000 alumni endorse ESIC Business & Marketing School.
Business School specialized in Marketing and communication with more than 50 years of experience in teaching innovation.
The Master's Degree in Fashion and Luxury Marketing and Communication Management began in 2015 and in its eight editions has trained more than 300 international students to date.
El Máster en Dirección de Marketing y Comunicación de Moda y Lujo está posicionado entre los mejores programas especializados en marketing y comunicación moda que hay en España, y que incluye una Estancia Internacional Curricular a una de las instituciones académicas más prestigiosas del mundo, el Istituto Marangoni de París.
The Master's Degree in Fashion and Luxury Marketing and Communication Management is taught by qualified and highly specialized faculty with an excellent academic profile, proven teaching experience and recognized professional background.
High number of activities where ESIC Business & Marketing School counts with the presence of relevant members of the company: conferences, forums, masterclass, practice days, etc.
More than 66,000 alumni endorse ESIC Business & Marketing School.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ESIC ACCREDITATIONS
More than 55 years of history mean that we have institutional agreements and collaborations that recognize our quality as a business school. These are our accreditations:
ENTRY PROFILE, WHO IS THE MASTER'S PROGRAM AIMED AT?
This program is intended for all those graduates, undergraduates or graduates who wish to embark on a professional career in the fashion, beauty and luxury industry with less than 3 years of work experience.
It is essential to have an intermediate level of English to be able to read the documentation, understand the lectures given and present the work at the Istituto Marangoni.
Objectives of the Master of Continuing Education in Fashion and Luxury Marketing and Communication Management
You will gain a holistic view and acquire knowledge of the fashion and luxury fashion sector, to develop innovative marketing and communication strategies and be able to apply them to the company and to emerging projects. You will be able to guide and drive the transition to digitalization and innovation in the company, throughout the value chain and in marketing and communication projects.
You will develop the ability to design a marketing and communication strategy for a fashion brand and build a visual and written narrative. You will be able to use the most modern tools in both offline and online media to implement the strategy. You will manage the communication budget and monitor the results.
You will organize events related to the fashion or luxury brand, planning, budgeting, production and monitoring of results. You will monitor social media using web analytics tools.
You will improve your professional communication skills both in writing and in public and will use clear and well-founded arguments in fashion and fashion-luxury projects. You will be able to convincingly defend strategies for personal and team development.
MASTER'S ACADEMIC PROGRAM
El programa académico se compone de tres módulos de aprendizaje, un Curricular International Experiencev al Istituto Marangoni de París y un proyecto final. Dentro de cada bloque estudiarás distintas asignaturas que podrán complementarse con talleres, actividades y clases grupales.
The fashion company in the 21st century
Fashion system
Innovation and new processes in the fashion industry
Critical thinking in the creative industries
Ethics and sustainability in fashion
Leadership in the fashion and luxury industry
Communication with creative teams
Marketing of fashion and luxury brands. Fashion consumers: typologies
Digital metamorphosis: virtual fashion and the metaverse.
Retail of fashion and luxury brands
Communication budget and management control
Moda contemporánea y marcas de lujo
Identidad de marca de moda y de lujo
Narrativa de marcas de moda
Lenguajes visuales de la moda: fotografía y fashion films
Comunicación de marcas de moda
Estilismo y dirección creativa
Gestión y comunicación de colecciones de moda
Marketing de la moda en entornos digitales
Medios sociales e influencers de la moda
Visual Merchandising
Organización de eventos de moda y lujo
Curricular International Stay – Istituto Marangoni París
El programa incluye una Estancia Internacional Curricular de 5 días de duración en el Istituto Marangoni de París donde podrás sumergirte en un curso especializado de Fashion Luxury Management, en un entorno internacional.
At the end of the Master's program, you will present the Master's thesis (TFM), which consists of a group work, with tutorials and a final presentation before an examining board.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
REALIZATION OF A FASHION MAGAZINE COVER
The activity consists of the production of a fashion magazine cover with the participation of professional models, designer dresses, styling, photography, lighting and post-production in a professional fashion photography studio. At the beginning, a class on Visual Languages of Fashion: Photography is given.
PRODUCTION OF AN AVATAR
The activity consists of a lecture on virtual fashion, the latest trends and technologies, the metaverse and the production of an avatar to some students of the master for their interaction in the metaverse.
COUTURE WORKSHOP
The activity consists of a class on virtual fashion, the latest trends and technologies, the metaverse and the production of an avatar to some students of the master for their interaction in the metaverse.
FABRICS AND MATERIALS WORKSHOP
The activity consists of visualizing, touching and contrasting different fabrics and textile materials that will be available in the classroom. A class on fabric typologies, textures and techniques will be given. Sustainable fabrics, organic fabrics, synthetics, etc. will be discussed. Craft and technological processes, traceability and transparency.
Dior case
Prada case
TOOLS YOU WILL LEARN
These are some of the tools you will work with throughout the course. Not only will you put them into practice in the master's degree, but you will internalize their use so that they become support tools in your working life.
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
It is an innovative training ecosystem that helps you to deploy your talent to the fullest and thus develop professionally and personally.
In your journey of personal transformation, you will interact with five pillars of support, which underpin your learning experience:
- Business reality brought to the classroom through case studies and practical activities.
- Soft Skills fundamental for your personal and professional development
- An expert teaching and sectorial faculty
- A heterogeneous community of national and international students
- All the areas and services that ESIC puts at your disposal
The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the center of the learning process and guides you towards academic excellence. The objective is for you to acquire competencies through the practical application of knowledge and tools.
The resources you will have at your disposal are:
- Asynchronous support materials, videos, readings, etc.
- Self-evaluation
- Tutored application and feedback
- Practical and experiential activities
- Evaluation system that combines the demonstration of individual and group achievements.
- Supervised final project
Faculty and guest speakers
La esencia de nuestro programa reside en un excepcional claustro de profesores. Nuestro claustro está compuesto por destacados profesionales y académicos con una vasta experiencia en el ámbito del marketing y las ventas. Estos expertos combinan su profundo conocimiento teórico con una sólida experiencia práctica, ofreciendo a los estudiantes una perspectiva única y valiosa. Además, muchos de nuestros profesores ocupan posiciones de liderazgo en empresas de renombre, lo que garantiza una conexión directa con las últimas tendencias y prácticas del sector.
Ioana Lazar
Program Director
Profesor de finanzas de ESIC Business&Marketing School
Rafael Perez Arroyo
Carmen Rodríguez Santos
Ignacio Sierra Armas
Alicia Parro
Susana Cabello
Adela Herranz Luna
Ana Llorente Villasevil
*Faculty and guest speakers subject to change.
Employability
91%
of our students are working in the industry one year after completing the program.
+3.700
internship offers generated through our professional development unit
+2.200
job offers processed by our UDP
JOB OPPORTUNITIES
With this master's degree you will be able to acquire the necessary skills in the different subjects to develop your professional career in marketing and communication departments of brands in the fashion, luxury and beauty sector. The contents of the highly specialized subjects and the case studies that are analyzed throughout the program are focused on the acquisition of knowledge and skills that allow you a quick and effective incorporation into the sector.
- Marketing assistant
- Brand manager
- Community Manager
- Marketing Management
- Public relations
- Organization of events
- Purchasing Department
- Digital marketing and digital content
- Retail management
- Business Manager
WHERE DO OUR STUDENTS WORK?
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
With almost 4,000 internship offers and more than 2,000 job offers, the UDP has an employability rate of 95% for students advised in the area of Marketing and Sales, or 100% for the area of Communication, among others.
INTERNSHIPS AND COLLABORATING COMPANIES
In the master's degree in digital marketing you will have constant contact with working professionals from pioneering companies, either through workshops or interventions in the program. In addition, if you are looking to complete your training with internships in companies, ESIC offers the possibility to get in touch with top companies in the sector. Among them we highlight:
ESIC X Mercedes Benz Fashion Week EVENT
The perfect opportunity to live the experience of attending a fashion show.
Thanks to the MML, our students can live unique experiences and opportunities that help them create a successful career. One of the examples is the invitation to the Mercedes Benz Fashion Week, where our students attend a fashion show and afterwards they can access the Kissing Room to be in contact with other professionals of the sector and make the most of the networking that this opportunity offers them.
Ask for information and live this unforgettable experience!
LIVE EXPERIENCE DAY EVENT
Welcome to the jungle of the labor market.
Get ready to be the protagonist of a day of creativity and learning, where a real briefing will challenge your skills! Don't miss this opportunity to immerse yourself in the world of a renowned company, be part of its evolution and be seen in action by company representatives.
In this day you will live an Immersive Masterclass with a creativity workshop and you can win an extraordinary prize: a mentoring session and an exclusive gift from the invited company: mint&rose. In the last edition we had the luxury of having Edmmond Studios.
What are you waiting for to sign up and live a unique experience?
STAYS ABROAD
As part of the MML at ESIC, you will be able to participate in a 5-day program at the Istituto Marangoni in Paris. During the stay, which will take place in the second semester, you will have the opportunity to immerse yourself in a specialized Fashion and Luxury Communication Management course in an international environment.
The 30-hour program focuses on strategic brand communication in the luxury sector. It is taught in English and includes face-to-face classes and external visits to ateliers and collections in Paris. The internships will be carried out on brands that students can visit at the flagships in Paris. At the end of the course, students receive a certificate from the Istituto Marangoni in Paris.
*Si por alguna razón fuera de nuestro control, este destino no está disponible, haremos todo lo posible para ofrecer una alternativa adecuada. Plazas sujetas a disponibilidad. Estancia Internacional Curricular 100% en inglés. Se aplican tarifas adicionales. Salida desde: Madrid/Barcelona. El precio del programa incluye la docencia de la Estancia Internacional Curricular, alojamiento y traslados con salida únicamente desde Madrid/Barcelona.
Campus y precios
Master's Degree in Fashion & Luxury Marketing and Communication Management in Madrid
The Master in Fashion and Luxury Marketing and Communication Management in Madrid is taught at the ESIC Business & Marketing School campus. Our campus in Madrid was inaugurated in 2021 and has 36 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, mindfulness room, cafeteria and much more. Our classrooms are full of master's and postgraduate students specializing in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But above all, it's the perfect place to live in the present and build the future.
ESIC Campus in Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
View in Google Maps
Master's Degree in Fashion & Luxury Marketing and Communication Management in Barcelona
The Master in Fashion and Luxury Marketing and Communication Management in Barcelona is taught at the ESIC Business & Marketing School campus in Barcelona. Our campus offers master's and postgraduate programs specialized in management, marketing, digital business, technology, international business or communication and advertising. Every year, ESIC Barcelona welcomes more than 700 national and international students who want to become the best version of themselves in the professional field.
ESIC Campus in Barcelona
Passeig de Santa Eulàlia, 2 | 08017 Gervasi
View in Google Maps
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Application
- Request information through our form.
- A consultant will contact you within 24-48 hours.
- You will have a first contact call and a consultancy will be convened for questions and doubts.
- You have a second call where all your doubts are solved and you are guided in everything you need.
2 Test
- If the program fits you, you proceed to apply.
- You prepare the necessary documentation (such as university degree or certificates).
- You make a personal and professional rehearsal.
- You deliver all the documentation.
3 Interview
- Once the documentation is approved, you will be scheduled for an interview with the program director.
- In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have.
4 Enrollment
- After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalize your registration.
- As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and wish you to make the most of your training.
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationFREQUENT QUESTIONS
The study grants will be communicated to you during the selection process. Our grants are adapted to each profile and date of enrollment. In addition, you can find out about the scholarships that we have both from ESIC and those offered by other public and private organizations.
Yes, there is a compulsory attendance percentage in the face-to-face Masters. However, you may have a small percentage of unexcused absences.
As regulated by Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for quality assurance, at ESIC we offer you various programs including MBAs, Master's Degrees and Master's Degrees in Lifelong Learning backed by the prestige of our university: ESIC University.
In this way, you will be able to choose between:
- University Masters, with which you will obtain an official degree from ESIC University.
- Lifelong Learning Masters, with which you can obtain a degree issued by ESIC University.
- Private Master's Degrees issued by ESIC Business & Marketing School
ESIC AGENDA
-
El poder del Consumer Insight en el Marketing Estratégico: conquistando corazones...y bolsillos
When?17 de Sep del 2024 | de aWhere ESIC Barcelona -
Master's degreesWhen?18 de Sep del 2024 | de aWhere Terrace of the Santa Clara Palace, Autograph Collection
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Master's degrees
💡 ESIC OPEN DAY | JUEVES 19 DE SEPTIEMBRE
When?19 de Sep del 2024 | de aDónde Av. de Juan XXIII, 12, 28224 Pozuelo de Alarcón
CONTENT DESIGNED FOR YOU
La implantación de la tecnología en todas las áreas de las empresas ha supuesto un antes y un después en el mundo de los negocios.
Los datos han llegado para quedarse.
¿Alguna vez te has parado a pensar en la evolución que ha sufrido la publicidad? Si echamos la vista atrás, podemos darnos cuenta de cómo ha cambiado el mensaje transmitido, el lenguaje, la comunicación… incluso los canales.
En el competitivo mundo empresarial actual, la búsqueda de financiación se ha convertido en una tarea esencial para las empresas.
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