SENIOR MANAGEMENT PROGRAM ARTIFICIAL INTELLIGENCE AND DIGITAL BUSINESS
An ultimate knowledge solution in digitization and smart technologies
The race for the digitalization of businesses and companies has undergone a drastic change motivated by the exponential impact that technologies such as Artificial Intelligence, blockchain, IoT, Edge computing and others are generating in almost all sectors and business areas of companies around the world.
This program is designed by leading experts from companies that are part of this exponential transformation and who, on a daily basis, help relevant companies in these sectors in the adoption of the most efficient tactics, methodologies and technologies to meet the challenges of now and the future, thanks to the extreme knowledge they have of the evolution of technologies and digitalization in real time. What makes the program unique.
- Part Time
Language:
SpanishOn-site
Available locations
- Madrid
WHY STUDY ARTIFICIAL INTELLIGENCE AND DIGITAL BUSINESS?
We are at the moment of greatest volatility and ambiguity in the business world, on the one hand, due to the exponential growth that technology and, specifically, AI is generating in business; and on the other hand, due to the shortage of digital business talent, which is causing an unprecedented vortex of labor mobility.
The current training offer in the market is configured from one course to another and leaves unsatisfied the knowledge of technological adoption in the short term and its impact on companies, which does not meet the real need that talent demands and needs for the effective performance of their projects.
The Senior Management Program Artificial Intelligence and Digital Business is a program conceived as "Edge tech learning" whose vision is anchored in the agility of adoption, extreme knowledge of the evolution of technology and rapid adoption, which is a powerful tool to decide the roadmap of digitization of any business in real time.
Once you have passed the training program, you will have acquired not only the transfer of extreme digital and technological knowledge, but also the criteria to decide when, with what tools or technologies and what format is best suited to the digital culture of your company. Something very necessary today for professionals who face the digitalization challenge.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our SMPIADB stands out for:
Reputation of over 50 Years: Reputation of over 50 Years: ESIC is an educational institution with a rich history of over 50 years in the teaching of marketing and business. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of over 50 Years: Reputation of over 50 Years: ESIC is an educational institution with a rich history of over 50 years in the teaching of marketing and business. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#46
EUROPE
Best Business Program. Focused on student employability.
#41
WORLDWIDE
Best Business Program. Based on the opinion of students, alumni and employers.
#1
SPAIN
Best Business School. Focus on student experience, preparation for working life and international perspective.
ENTRY PROFILE, WHO IS THE PROGRAM AIMED AT?
Innovation leaders or managers
Digital transformation leaders or managers
CIO
C-levels of medium and large companies
Middle management of companies
Directors of departments and relevant areas of companies
Ceo's of small and medium-sized companies
Professionals who are part of teams in transformation or who are going to join transformation or continuous digitalization challenges.
TESTIMONIALS
Fernando Rodríguez Alemany
Academic Coordinator of the Senior Management Program Artificial Intelligence and Digital Business
Objectives of the Senior Management Program Artificial Intelligence and Digital Business
To have the criteria to lead and manage companies and business units that respond to a new client, new market and new business models. Where technologies have changed the rules of the game and where we must know how to interpret the new reality to identify our new value proposition. And based on this, transform, re-invent and boost the key areas of our company.
Control operational tools for value chain management
Understand the financial and legal framework that applies to the digital ecosystem and know the mandatory regulations.
Positioning the corporate brand for excellent CSR and inbound talent
Understand the general technological framework and the disruptive capabilities applied to the business model.
Understand and guide new emerging technologies for business development.
To understand the importance of innovation at a strategic level.
To have a global vision of the most important strategies to implement and manage a digitalization plan in any area.
ACADEMIC PROGRAM
A program with an experiential, participatory format, identifying challenges and opportunities to apply in their daily performance, reviewing and improving the effectiveness of their leadership, with a compelling transmission of knowledge and the transformative experience of working together with other students with different and converging realities and complexities, in a cooperative space that facilitates human interaction, networking and knowledge sharing.
- Welcome AI Driven digital transformation
- Digital culture. AI digital mindset managent in the new AI-driven transformational framework.
- Digital transformation and artificial intelligence
- Fundamentals of AI.
- Machine Learning and Deep learning subsets.
- Types of learning.
- Bigdata, Augmented analytic.
- Artificial vision. Linguistic computing (NLP, NLU, NLG).
- Tasks and processes to be performed processing language.
- Business application.
- Tools and libraries.
- Vector databases and applications.
- Continuous integration with AI and programmable economics applied to business processes
- Automation of tasks and business processes
- RPA, SPA; BPA, BPM versus IA automation.
- SaaS automation. Platafrmas automation with AI.
- Business Intelligence. Augmented analitic & Bigdata analitic.
- Practical use of Power BI (business intelligence) and Graphext (Business intelligence with Machine learning).
- Digital business models. Digital transformation towards data driven companies.
- CHALLENGE. Real case open innovation environment
- Generative AI paradigm. Semantic layer of AI. Structured and unstructured data with AI.
- RAG and model retraining.
- Virtual agents. Best practices.
- Intellectual property, ethics and constitutional IA.
- Scaled language models: LLM & SLM
- Foundational and open source generative AI models.
- Prompt engineering.
- Installing LLM locally (Ollama).
- Creation of commercial proposal with AI.
- Google Notebook.
- Intelligent automation in marketing and sales
- Communication and Sales.
- Martech to Growth.
- Marketing technologies.
- IA marketing automation.
- Attribution and acquisition.
- Digital omnichannel.
- IA Customer journey map.
- Lead scoring.CRM automation
- CRM automation powered by AI
- CHALLENGE. Real case open innovation environment applying AI. Use of AI tools
- IoT & Edge computing in industry 5.0
- 5G networks in industry 5.0
- Fundamentals and IoT networks.
- Cloud computing / Edge Computing
- Infrastructure
- Cybersecurity in the age of AI
- Blockchain and distributed technologies
- Smartcontracts.
- Distributed AI.
- AR / VR - Metaverse - Web3
- AI-assisted finance in digital environments
- Fintech digitalization opportunities.
- API's financial services.
- Digitalization, law and AI
- Regulatory compliance. GDPR. Digital law in business models.
- Presentation of the end-of-program project
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
WORKSHOPS
The consultant specialized in the content of the SMP will prepare two sessions with the following objectives:
- Put into practice what has been worked on in the training sessions.
- Work cases to identify opportunities and solutions oriented to the program's thematic.
- Develop with the consultant, the cases through working groups of no more than 5 people per team.
- To share, with the consultant's dynamization, the conclusions of the case, in order to arrive at the best opportunities and solutions identified collectively.
Co Learning Solutions
- The participants begin a session by having lunch together and will continue with the purpose of strengthening the networking among them, highlighting the most relevant aspects of the program and areas for improvement.
- To conclude the program, participants in groups will bring to the session opportunities and solutions in sustainability from any sector, organization or company that they have collected during the program, so that together with the director they can work together and learn from the initiatives presented by the groups.
- The objective of the session is to share the initiatives proposed by each group (which has worked in one sector of activity) by creating new multisectoral working groups.
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
Focused especially on training and talent development, learning is the product of a process of immersion in best practices thanks to a methodology that seeks pedagogical efficiency and a greater emotional impact, achieving a high commitment to change in the attendees. Students receive a process of executive coaching with certified coaches, which allows them to discover their own resources and develop their own action plan applied to their job.
Methodological tools:
- Classroom-workshop: highly interactive practical classroom with visual aids.
- Skills and/or competency tests.
- Readings and cases: articles on management, people management and self-leadership. Case studies.
- Individual Action Plan: individual document with improvements and changes introduced from the training as an improvement project to be implemented in the position.
- Coaching: individual coaching sessions.
- Outdoor experiential: Teamwork experience in a non-classroom environment.
AREAS OF DEVELOPMENT
Intrapersonal: intrapersonal and emotional competencies.
- Self-motivation and emotional self-control.
- Emotional intelligence applied to work.
- Stress control and prevention.
- Time management.
- Outdoor personal development.
Social: relationship skills and
- Leadership and people development.
- Interpersonal communication.
- Quality bonds and positive relationships.
- Create committed teams.
- Negotiation and conflicts.
- Outdoor teamwork.
Environment: executive competencies.
- Problem analysis.
- Decision making.
- Change management.
- Conflict management.
- Organizational awareness.
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
Fernando Rodríguez Alemany
Program Director
*Faculty and guest speakers are subject to change.
JOB OPPORTUNITIES
Profiles with capacity for:
- Digital transformation area
- Innovation area
- Information and IT area
- Innovation and digital transformation consulting
Campus and prices
Senior Management Program Artificial Intelligence and Digital Business in Madrid
The Senior Management Program Tech & Digital Business in Madrid is taught on the campus of ESIC Business & Marketing School. Our Madrid campus opened in 2021 and has 40 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, mindfulness room, cafeteria and much more. Our classrooms are filled with master's and postgraduate students specializing in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But above all, it's the perfect place to live in the present and build the future.
Campus in Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
View in Google Maps
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
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