SENIOR MANAGEMENT PROGRAM TECH & DIGITAL BUSINESS
An ultimate knowledge solution in digitization and smart technologies
Renueva tu visión, criterio y liderazgo para transformar, reinventar e impulsar las áreas clave de tu organización hacia la innovación tecnológica y el futuro digital.
WHY STUDY TECH & DIGITAL BUSINESS?
We are at the moment of greatest volatility and ambiguity in the business world, on the one hand, due to the exponential growth that technology and, specifically, AI is generating in business; and on the other, due to the shortage of digital business talent, which is causing an unprecedented vortex of labor mobility.
The current training offer in the market is configured from one course to another and leaves unsatisfied the knowledge of technological adoption in the short term and its impact on companies, which does not meet the real need that talent demands and needs for the effective performance of their projects.
The Senior Management Program Tech & Digital business is a program conceived as "Edge tech learning" whose vision is anchored in the agility of adoption, extreme knowledge of the evolution of technology and rapid adoption, which is a powerful tool to decide the roadmap of digitization of any business in real time.
Once you have passed the training program, you will have acquired not only the transfer of extreme digital and technological knowledge, but also the criteria to decide when, with what tools or technologies and what format is best suited to the digital culture of your company. Something very necessary today for professionals who face the digitalization challenge.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our SMPDB stands out for:
Reputation of over 50 Years: Reputation of over 50 Years: ESIC is an educational institution with a rich history of more than 50 years in the teaching of marketing and business. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of over 50 Years: Reputation of over 50 Years: ESIC is an educational institution with a rich history of more than 50 years in the teaching of marketing and business. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#46
EUROPE
Best Business Program. Focused on student employability.
#41
WORLDWIDE
Best Business Program. Based on the opinion of students, alumni and employers.
#1
SPAIN
Best Business School. Focus on student experience, preparation for working life and international perspective.
ENTRY PROFILE, WHO IS THE PROGRAM AIMED AT?
Innovation leaders or managers
Digital transformation leaders or managers
CIO
C-levels of medium and large companies
Middle management of companies
Directors of departments and relevant areas of companies
Ceo's of small and medium-sized companies
Professionals who are part of teams in transformation or who are going to join transformation or continuous digitalization challenges.
Objectives of the Senior Management Program Tech and Digital Business [SMPTDB].
To have the criteria to lead and manage companies and business units that respond to a new client, new market and new business models. Where technologies have changed the rules of the game and where we must know how to interpret the new reality to identify our new value proposition. And based on this, transform, re-invent and boost the key areas of our company.
The current training offer in the market is configured from one course to another and leaves unsatisfied the knowledge of technological adoption in the short term and its impact on companies, which does not meet the real need that talent demands and needs for the effective performance of their projects.
Control operational tools for value chain management
Understand the financial and legal framework that applies to the digital ecosystem and know the mandatory regulations.
Positioning the corporate brand for excellent CSR and inbound talent
Understand the general technological framework and the disruptive capabilities applied to the business model.
Understand and guide new emerging technologies for business development.
To understand the importance of innovation at a strategic level.
To have a global vision of the most important strategies to implement and manage a digitalization plan in any area.
ACADEMIC PROGRAM
A program with an experiential, participatory format, identifying challenges and opportunities to apply in their daily performance, reviewing and improving the effectiveness of their leadership, with a compelling transmission of knowledge and the transformative experience of working together with other students with different and converging realities and complexities, in a cooperative space that facilitates human interaction, networking and knowledge sharing.
- Digital Culture and Digital Mindset Management. Innovation. Methodologies and Practices
- Digitalization and Digital Business Models
- Digital Ecosystems
- Continuous Integration And Programmable Economics
- Automation. RPA, SPA; BPA, BPM.Automation and AI. Automation and Generative AI Paradigm. Automation In Marketing and Sales. Communication and Sales. Martech To Growth. Marketing Technologies. AI Marketing Automation. Attribution and Acquisition. Digital Omnichannel. AI Customer Journey Map. Growth Hacking and Product Led Growth.
- CHALLENGE. Real Case Open Innovation Environment
- Artificial Intelligence. Fundamentals of AI. Machine Learning and Deep Learning subsets. Types of Learning. Bigdata, Augmented Analytic. Artificial Vision. Linguistic Computing (NLP, NLU, NLG).
- Generative AI Paradigm. LLM Models. Generative AI Models As A Service And Open Source. Prompt Engineering. Best Practices. Intellectual Property, Ethics and Constitutional AI.
- Cloud. Cloud Computing. Infrastructures. Api Manager / Api Gateway Saas Automations
- Cybersecurity (Front, Back End And API.Infrastructures) Iot & Edge Computing. 5G Networks In Industry 5.0 Fundamentals And Iot Networks. Location Intelligence. Smart Building, Cities & Tourism
- Blockchain. Smartcontracts & Legaltech.AR / VR - Metaverso - Web3
- Digitalization and Law. Regulatory Compliance. GDPR. Digital Law In Business Models.
- Talent Management In The Digital Economy. Peopleware Or Agile Teams And Talentware Or Digital Talent. New Skills. Lean Mindset
- Finance In Digital Environments. Fintech Digitalization Opportunities. API'S Financial Services.
- Co-Learning Solutions. Conclusions
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
WORKSHOPS
The consultant specialized in the content of the SMP will prepare two sessions with the following objectives:
- Put into practice what has been worked on in the training sessions.
- Work cases to identify opportunities and solutions oriented to the program's thematic.
- Develop with the consultant, the cases through working groups of no more than 5 people per team.
- To share, with the consultant's dynamization, the conclusions of the case, in order to arrive at the best opportunities and solutions identified collectively.
Co Learning Solutions
- Participants begin a session by having lunch together and will continue with the purpose of strengthening networking among them, highlighting the most relevant aspects of the program and areas for improvement.
- To conclude the program, participants in groups will bring to the session opportunities and solutions in sustainability from any sector, organization or company that they have collected during the program, so that together with the director they can work together and learn from the initiatives presented by the groups.
- The objective of the session is to share the initiatives proposed by each group (which has worked in one sector of activity) by creating new multisectoral working groups.
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
Focused especially on training and talent development, learning is the product of a process of immersion in best practices thanks to a methodology that seeks pedagogical efficiency and a greater emotional impact, achieving a high commitment to change in the attendees. The students receive a process of executive coaching with certified coaches, which allows them to discover their own resources, and develop their own action plan applied to their job.
Methodological tools:
- Classroom-workshop: highly interactive practical classroom with visual aids.
- Skills and/or competency tests.
- Readings and cases: articles on management, people management and self-leadership. Case studies.
- Individual Action Plan: individual document with improvements and changes introduced from the training as an improvement project to be implemented in the position.
- Coaching: individual coaching sessions.
- Outdoor experiential: Teamwork experience in a non-classroom environment.
AREAS OF DEVELOPMENT
Intrapersonal: intrapersonal and emotional competencies.
- Self-motivation and emotional self-control.
- Emotional intelligence applied to work.
- Stress control and prevention.
- Time management.
- Outdoor personal development.
Social: relationship skills and
- Leadership and people development.
- Interpersonal communication.
- Quality bonds and positive relationships.
- Create committed teams.
- Negotiation and conflicts.
- Outdoor teamwork.
Environment: executive competencies.
- Problem analysis.
- Decision making.
- Change management.
- Conflict management.
- Organizational awareness.
Faculty and guest speakers
La esencia de nuestro programa reside en un excepcional claustro de profesores. Nuestro claustro está compuesto por destacados profesionales y académicos con una vasta experiencia en el ámbito del marketing y las ventas. Estos expertos combinan su profundo conocimiento teórico con una sólida experiencia práctica, ofreciendo a los estudiantes una perspectiva única y valiosa. Además, muchos de nuestros profesores ocupan posiciones de liderazgo en empresas de renombre, lo que garantiza una conexión directa con las últimas tendencias y prácticas del sector.
Fernando Rodríguez Alemany
Program Director
CEO Q-Vision Technologies
José María Visconti Caparrós
David Tomás Jodar
Unai Obieta Jiménez
Óscar Lage Serrano
Rafael García del Poyo Vizcaya
Roberto Rodriguez
José Fermín Rosell Aguirre
*Faculty and guest speakers subject to change.
JOB OPPORTUNITIES
Profiles with capacity for:
- Digital transformation area
- Innovation area
- Information and IT area
- Innovation and digital transformation consulting
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
With almost 4,000 internship offers and more than 2,000 job offers, the UDP has an employability rate of 95% for students advised in the area of Marketing and Sales, or 100% for the area of Communication, among others.
Campus y precios
Senior Management Program Tech & Digital Business in Madrid
The Senior Management Program Tech & Digital Business in Madrid is taught at the ESIC Business & Marketing School campus. Our campus in Madrid was inaugurated in 2021 and has 40 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, mindfulness room, cafeteria and much more. Our classrooms are filled with master's and postgraduate students specializing in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But above all, it's the perfect place to live in the present and build the future.
ESIC Campus in Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
View in Google Maps
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Application
- Request information through our form.
- A consultant will contact you within 24-48 hours.
- You will have a first contact call and a consultancy will be convened for questions and doubts.
- You have a second call where all your doubts are solved and you are guided in everything you need.
2 Test
- If the program fits you, you proceed to apply.
- You prepare the necessary documentation (such as university degree or certificates).
- You make a personal and professional rehearsal.
- You deliver all the documentation.
3 Interview
- Once the documentation is approved, you will be scheduled for an interview with the program director.
- In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have.
4 Enrollment
- After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalize your registration.
- As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and wish you to make the most of your training.
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
At ESIC we have partnered with the Flywire platform so that you can pay your tuition securely and conveniently.
More informationESIC AGENDA
-
Executive Programs
¿ESTÁN PREPARADOS LOS EQUIPOS DE MARKETING Y VENTAS ANTE LOS DESAFÍOS DE LA IA?
When?24 de Sep del 2024 | de aDónde Sala Ágora. Campus Juan XXIII
CONTENT DESIGNED FOR YOU
La implantación de la tecnología en todas las áreas de las empresas ha supuesto un antes y un después en el mundo de los negocios.
Los datos han llegado para quedarse.
¿Alguna vez te has parado a pensar en la evolución que ha sufrido la publicidad? Si echamos la vista atrás, podemos darnos cuenta de cómo ha cambiado el mensaje transmitido, el lenguaje, la comunicación… incluso los canales.
En el competitivo mundo empresarial actual, la búsqueda de financiación se ha convertido en una tarea esencial para las empresas.
OTHER DEGREES YOU MAY BE INTERESTED IN
Senior Management Program in Digital Innovation
Learn all the methodologies and tools necessary to apply digital innovation within the business environment. Click here to learn more!
More informationSenior Management Program Sustainability
Learn the methodologies to implement and master all aspects related to the new ESG framework and the environmental transformation of your company.
More informationSenior Management Program Team Leadership
In this program you will learn the necessary tools to understand and apply the keys to leadership and team management. Enter to find out more!
More information