ONLINE HIGHER PROGRAM IN DIGITAL MARKETING
The POSMD is a senior digital marketing management program that equips students with a comprehensive strategic vision, the knowledge and functional competencies, the ability to make decisions based on KPIs
Dota a los alumnos de una completa visión estratégica para obtener una perspectiva global sobre las tendencias y prácticas en el ámbito digital.
- Executive
Language
Online
Available locations
- Online Format
WHY STUDY AN ONLINE POSTGRADUATE DEGREE IN DIGITAL MARKETING ONLINE?
A postgraduate degree in digital marketing allows you to acquire in-depth knowledge on topics such as SEO, SEM, web analytics, social media, content marketing, among others, which makes you more attractive to employers looking for experts in these areas.
It allows you to gain up-to-date skills as digital marketing evolves rapidly. A postgraduate degree provides you with the latest skills and knowledge, allowing you to keep up to date with the latest trends, technologies and strategies in online marketing.
It helps you develop analytical and strategic skills, making you more adaptable to changes in the industry and allowing you to face new challenges with confidence.
Many leadership positions and strategic roles in marketing require a deep understanding of digital marketing. This postgraduate degree prepares you to take on roles of greater responsibility and contribute significantly to a company's success.
And gain a global perspective on digital trends and practices. This is essential in an increasingly interconnected world, where companies are looking to expand their reach across borders.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our PSOMD stands out for:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ENTRY PROFILE, WHO IS THE PROGRAM AIMED AT?
-Marketing professionals who have not developed competencies in the digital marketing area.
-Communication managers who want to enhance their career in digital channels.
Specialists in digital marketingareas who need to have a 360-degree view of the discipline.
-C levels of medium and large companies.
-Middle management of companies.
- Marketing agency professionals looking for new digital competencies.
- Ceo's of small and medium-sized companies.
- Professionals who are part of teams undergoing transformation or who are going to join transformation or continuous digitalization challenges.
- Professionals in transition of their professional careers and with an orientation to digital business areas.
Objectives of the Higher Online Program in Digital Marketing [PSOMD].
Analyze complex realities from a digital point of view, through the critique of market, consumer and customer insights for the development of differential competitive advantages that generate value for the brand, through innovation and digital transformation.
Discover business opportunities and identify barriers, through the knowledge obtained in the analysis.
Define company objectives and more specifically digital marketing objectives that contribute to the overall objectives of the organization and that can be defended in financial terms.
Define strategies and prioritize them according to the company's vision, business model and effectiveness in terms of results.
Define digital marketing action plans aligned with the customer decision journey, identifying KPIS for follow-up and progress reporting.
Monitor the development of digital marketing actions in order to identify risks, financial limits assumed, reaction plans.
Communicate digital marketing plans in any context, type of organization, format, so that there is a full understanding of them and the involvement of key stakeholders.
ACADEMIC PROGRAM
This program is designed so that students are able to assume responsibilities in Marketing organizations, projecting the digital strategic approach aligned with the overall strategy of the company, and being able to formulate the digital marketing plan to meet business objectives.
- Definition and objectives of a Digital Marketing Plan
- Segmentation and definition of target audiences on the Internet and digital communication tools
- Elaboration of a communication and promotion plan on the Internet.
- Digital marketing metrics
- The success factors for a good digital strategy
- Web analytics vision
- Key performance indicators.
- Types of tools.
- Google Analytics.
- Advanced Segmentation.
- Mobile analytics
How to optimize the positioning of OUR ONLINE STORE in search engines in a natural way
- Search tools
- How search engines work: Indexing
- Web Site Optimization
- Planning and strategy for optimal positioning
- Positioning in Google
- Positioning in other major search engines
- Avoid techniques penalized by search engines
- Studies on the position in search results
- Search tools
- How search engines work: Indexing
- Web Site Optimization
- Planning and strategy for optimal positioning
- Positioning in Google
- Positioning in other major search engines
- Avoid techniques penalized by search engines
- Studies on the position in search results
Differences between Interfaces and Campaign Implementation
- Search tools
- How search engines work: Indexing
- Web Site Optimization
- Planning and strategy for optimal positioning
- Positioning in Google
- Positioning in other major search engines
- Avoid techniques penalized by search engines
- Studies on the position in search results
- Purchase cycle
- Inbound marketing as a marketing innovation: an introduction to the methodology
- Relationship between the buying cycle, the blog and the website
- Frequency of publication vs. traffic acquisition
- How to optimize on page the website and the blog? Internal link map
- Dissemination of our content
- Conversion in inbound marketing
- What are leads nurturing and leads scoring?
- Analytics and KPIs Inbound Marketing
- Marketing Automation, concepts and areas of use
- Description of the most relevant solutions in the market
- Phases of implementation of a Marketing automation project
- SFP configuration, Subdomain delegation, DNS pointers; DKIM and sender score
- Customer contact channels and holistic vision
- Reporting of Marketing Automation platforms
- Salesforce Marketing Cloud
- Phases in the creation of an email
- who: own and external lists
- What: USP, offer, features and benefits, early-birds, guarantees...
- The how: choice of format: concert for a note?
- Structure: AIDA applied to e-mailing
- Credibility: what to do when a bear is chasing you
- The graphic part of the e-mail
- Metrics and tests in e-mail
- The particular case of newsletters
- The wonder of auto-responders: series of e-mails that tear down walls
- Main players in the online advertising market.
- Sources of information in digital media,
- Media planning and contracting
- Main planning tools.
- Behavioral Targeting: Behavioural Marketing, Retargeting
- How programmatic advertising works
- Attribution models.
- Negotiation and purchase of campaigns.
- Advertising Investment Control Scorecard
- Mobile
- Adservers
- Operation and types
- Trafficking
- Concepts
- Campaign tracking
- Traditional metrics, campaign tracking and other metrics to consider: digital GRP's
- CrossMedia
- Interactions: Number, Time and Cost per Engagement
- Basic concepts: What is programmatic buying vs. RTB.
- Advantages of programmatic buying and main players.
- History of programmatic and when to use it.
- What is a DSP (Demand Side Platform)?
- How does a DSP work?
- Trading Desks, the conversion and audience Pixel
- Brand Safe and the White and Black Lists
- Purchase cycle
- Inbound marketing as a marketing innovation: an introduction to the methodology
- Relationship between the buying cycle, the blog and the website
- Frequency of publication vs. traffic acquisition
- How to optimize on page the website and the blog? Internal link map
- Dissemination of our content
- Conversion in inbound marketing
- What are leads nurturing and leads scoring?
- Analytics and KPIs Inbound Marketing
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
WORKSHOPS
CHALLENGE
Co Learning Solutions
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
It is an innovative training ecosystem that helps you to deploy your talent to the fullest and thus develop professionally and personally.
In your journey of personal transformation, you will interact with five pillars of support, which underpin your learning experience:
- Business reality brought to the classroom through case studies and practical activities.
- Soft Skills fundamental for your personal and professional development
- An expert teaching and sectorial faculty
- A heterogeneous community of national and international students
- All the areas and services that ESIC puts at your disposal
The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the center of the learning process and guides you towards academic excellence. The objective is for you to acquire competencies through the practical application of knowledge and tools.
The resources you will have at your disposal are:
- Asynchronous support materials, videos, readings, etc.
- Self-evaluation
- Tutored application and feedback
- Practical and experiential activities
- Evaluation system that combines the demonstration of individual and group achievements.
- Supervised final project
Faculty and guest speakers
La esencia de nuestro programa reside en un excepcional claustro de profesores. Nuestro claustro está compuesto por destacados profesionales y académicos con una vasta experiencia en el ámbito del marketing y las ventas. Estos expertos combinan su profundo conocimiento teórico con una sólida experiencia práctica, ofreciendo a los estudiantes una perspectiva única y valiosa. Además, muchos de nuestros profesores ocupan posiciones de liderazgo en empresas de renombre, lo que garantiza una conexión directa con las últimas tendencias y prácticas del sector.
José María Visconti Caparrós
Program Director
Carlos Calvo Mangas
Miquel Santaló Bernat
Álex Bartumeus Rosés
Chief Digital Officer en McCann Barcelona
Carlos Núñez Arrabal
José Luis Ferrero
Juan Carlos Muñoz
Daniel Zurriaga Clavel
Santiago Hermosa Martín
*Faculty and guest speakers subject to change.
JOB OPPORTUNITIES
Profiles with capacity for:
- CMO - Chief Marketing Officer
- CCO- Chief Communication Officer
- Digital marketing project leader
- BDMD- Business Development Manager Digital
- Innovation and digital transformation consulting
- Others
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
With almost 4,000 internship offers and more than 2,000 job offers, the UDP has an employability rate of 95% for students advised in the area of Marketing and Sales, or 100% for the area of Communication, among others.
Campus y precios
Postgrado Online en Marketing Digital [PSOMD] en Formato Online
Campus ESIC en Formato Online
Avenida Juan XXIII 12 | 28223 Pozuelo de Alarcón, Madrid
Ver en Google Maps
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Application
- Request information through our form.
- A consultant will contact you within 24-48 hours.
- You will have a first contact call and a consultancy will be convened for questions and doubts.
- You have a second call where all your doubts are solved and you are guided in everything you need.
2 Test
- If the program fits you, you proceed to apply.
- You prepare the necessary documentation (such as university degree or certificates).
- You make a personal and professional rehearsal.
- You deliver all the documentation.
3 Interview
- Once the documentation is approved, you will be scheduled for an interview with the program director.
- In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have.
4 Enrollment
- After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalize your registration.
- As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and wish you to make the most of your training.
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
IMPULSA PLAN
GETTING AHEAD IS A PLUS
At ESIC we want every step you take to bring you closer to the future you are building. Go ahead and access our IMPULSA PLAN:
- INNOVATION. Free access to 3 Workshops on AI applied to business.
- LANGUAGES. Free online course in the language of your choice.
- CERTIFICATIONS. Special conditions through ESIC Idiomas.
Benefit from our IMPULSA PLAN if you enroll before March 31, 2024 for the April session and June 30, 2024 for the October session.
At ESIC we have partnered with the Flywire platform so that you can pay your tuition securely and conveniently.
More informationESIC AGENDA
-
Executive Programs
¿ESTÁN PREPARADOS LOS EQUIPOS DE MARKETING Y VENTAS ANTE LOS DESAFÍOS DE LA IA?
When?24 de Sep del 2024 | de aDónde Sala Ágora. Campus Juan XXIII
CONTENT DESIGNED FOR YOU
La implantación de la tecnología en todas las áreas de las empresas ha supuesto un antes y un después en el mundo de los negocios.
Los datos han llegado para quedarse.
¿Alguna vez te has parado a pensar en la evolución que ha sufrido la publicidad? Si echamos la vista atrás, podemos darnos cuenta de cómo ha cambiado el mensaje transmitido, el lenguaje, la comunicación… incluso los canales.
En el competitivo mundo empresarial actual, la búsqueda de financiación se ha convertido en una tarea esencial para las empresas.
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