The research groups are fundamental for ESIC Business & Marketing School, since they generate most of the School's research activity. They are also the main actors in the participation in research projects with companies. Annually, positions are called for the formation of research groups in the different campuses.
The goal is to drive the cutting edge of knowledge in the strategic convergence between artificial intelligence and marketing. ACCESS
The goal is to innovate, research and develop solutions that not only address current challenges, but also anticipate future needs. ACCESS
This project aims to address the change experienced in Marketing careers and its abrupt transformation to an online model and then face-to-face. At the same time, and in relation to the transfer of knowledge to society, this project proposes to study the evolution of the professional profiles of Marketing and how the careers of this branch of knowledge have to evolve to adapt to the new needs of the labor market.
The Digital Transformation in Marketing (TDM) research group focuses its work on modeling and proposing best practices in the digital era within the field of marketing. To this end, it addresses a wide range of aspects such as customer relations, internal communication or reducing the risk of abandonment through data analysis with digital applications. At present, and after an analysis of the state of the art in these areas, we are working on proposals for improvement and best practices.
The CEIN Group articulates its research through three axes: communication, entrepreneurship and innovation. Its research activities as a group began in 2017 and delve into the interrelationship that exists between these three axes, addressing the problems in a holistic way that allows to evaluate both their economic impact and their impact on society. Thus, their main lines focus on: entrepreneurship and communication; innovation and new business models; innovation and digital transformation; and innovation, communication and the role of stakeholders. They also work actively in teaching innovation to bring their research work to the classroom.
The research group focuses on the study of variables related to teacher well-being and its influence on performance in secondary schools, with the aim of contributing to generate environments that promote happiness and well-being of teachers and thus to improve their teaching work.
The main objective of the project is to investigate gamification as a tool for academic performance. With a practical approach, this project aims to contribute to educational innovation through new learning methodologies. But at the same time it also aims to integrate what has been studied by academia in recent years to provide the necessary rigor to research and society. To this end, we intend to disseminate the knowledge acquired on gamification, e-commerce and digital marketing in conferences and research articles, and once the reports and scientific articles have been prepared, to transmit what has been acquired in centers with innovative potential through seminars and courses. In this way, a theoretical framework will be collected, the game already created will be analyzed, results will be obtained and the knowledge will be transferred to other centers and to society.
Society, Digital Economy and Sustainable Development (SEDDeS) is a research group focused on socio-technical transitions for the 2030 Agenda. Sustainable development is a new model in the relationship of human beings with the environment and coincides with an increased awareness of sustainability issues in society. In this context, the main objective of [SEDDeS] is to analyze and describe the socio-technical transition mechanisms and strategies carried out by companies, public administrations and other organizations in the context of the digital economy, based on technical, strategic or organizational innovations. Similarly, [SEDDeS] research examines and evaluates the transmission strategies of social and environmental transitions, based on the intervention of different institutions, public and private, in the achievement of the Sustainable Development Goals (SDGs), in accordance with the 2030 Agenda.
The group seeks to analyze and evaluate the effectiveness and applicability of innovative teaching tools and methodologies, paying special attention to the effects of digital transformation on all agents of the educational system immersed in today's society. The objective is to improve learning processes, enrich the students' experience and contribute to a motivating and effective teacher training. At the same time, this group tries to give continuity to existing work of its researchers in areas as diverse as tourism marketing, digital transformation in society or sustainability in the agri-food industry.
The Research Group is dedicated to the fields of Digital Marketing, Entrepreneurship and Digital Economy, and their links with consumer behavior and organizations. It is currently researching: i) Changes in corporate communication in the environment of the COVID 19 pandemic, ii) The relationship between e-commerce and consumer expectations, satisfaction and loyalty in the retail channel, with special attention to shopping malls and outlets and iii) The use of digital technologies in communication as an enabler of business and professional relationships.
PROFESSIONALS IN
BUSINESS, MARKETING
AND DIGITAL SKILLS