September 2024
September 2024
Spanish 
- Zaragoza
Official Degree + Specialization Diploma (4 years) / Official Degree + Higher Degree (5 years)
Condiciones Económicas / Precios por curso. Sujeto a modificaciones
10.260 € / 18.800 €
ESIC Business & Marketing School como Escuela de Negocios en Aragón y Soria lleva operando desde 1992, y es centro educativo adscrito a la Universidad San Jorge.
Itinerarios del Grado en Marketing de Zaragoza
OPTION A
Official Degree +
Specialization Diploma
- Duration 4 years
- Precio 10.260 €
- Credits 240 ECTS
+ Diploma in Management Skills
OPTION B
Official Degree
+ Higher Degree
- Duration 5 years
- Precio 10.800 €
- Credits 375 ECTS
+ Higher Degree in Digital Business
Why study a degree in Marketing?
Estudiando el Grado Oficial en Marketing aprenderás a realizar trabajos en equipo donde podrás aplicar los conocimientos vistos en el aula de manera práctica desarrollando así habilidades resolutivas y de organización. Un perfil con interés por entender la sociedad y lo que necesita el consumidor a través de métodos de decisión y estrategias de marketing de los que obtener resultados medibles que impulsen el negocio de las compañías.
93%
EMPLOYABILITY RATIO
ONE YEAR AFTER FINISHING
THE DEGREE
PRACTICAL APPROACH
We know that theory alone is not enough. That is why our program focuses on applying marketing concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.
STUDENT PROFILE, WHO IS THE DEGREE AIMED AT?
Al estudiar el Grado en Marketing, tendrás la oportunidad de adquirir conocimientos sólidos y actualizados sobre las últimas tendencias y técnicas de marketing. Además, estarás preparado para adaptarte rápidamente a los cambios del mercado y aprovechar las nuevas oportunidades empresariales.
Descubre cómo el Grado en Marketing te brinda las herramientas necesarias para comprender a tus clientes, crear estrategias efectivas y establecer conexiones emocionales duraderas con tu audiencia. Conviértete en un líder en el campo del marketing y adquiere las habilidades necesarias para impulsar el crecimiento empresarial y alcanzar el éxito en un mundo empresarial en constante evolución.
MARKETING DEGREE COMPETENCIES
Be able to draw up a complete annual digital marketing plan and get it approved based on the rigor of the objectives and strategies, action plans with KPIs and clear ROI of the plan as a whole.
Manage digital projects in a practical way by defining digital marketing processes and the use of the main tools in areas such as: SEO, SEM, web, social networks, e-commerce and the cross-cutting effect of data.
From the practice of real company cases on digital marketing scenarios, be able to make decisions that impact the company's business generation by connecting digital marketing investments with financial results.
Development of professional and managerial skills that allow the professional to evolve at the same pace as market disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking... with the limit of ethical values.
SYLLABUS
En nuestro Grado Oficial de Marketing, te sumergirás en un programa académico diseñado para brindarte una sólida formación en todas las áreas clave de esta disciplina en constante evolución. Nuestro enfoque educativo se basa en combinar teoría y práctica de manera equilibrada, para que adquieras tanto los conocimientos teóricos fundamentales como las habilidades prácticas necesarias para destacar en el campo del marketing.
FURTHER YOUR EDUCATION WITH A SPECIALIZATION DIPLOMA OR A HIGHER DEGREE
OPTION A
GRMK
+DIPLOMA
4 YEARS
DIPLOMA OF SPECIALIZATION
With only 48 more credits.
- Management Skills
OPTION B
GRMK
+TITLE
4 YEARS + 1 YEAR
ADVANCED DEGREE
Double degree. Double employability.
- Digital Business
INTERNATIONAL EXPERIENCES
We open the doors of the world to you.
- From 3rd year onwards
- Minimum stays of 6 months
- Access to Erasmus, Munde-ESIC and Horizon Programs
Academic program and subjects
Discover the Academic Program that fits your needs
Select one of the two itineraries to see the academic program and its specific subjects.
Degree in Marketing
1st semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Introduction to Marketing | 9 | MB | Juan Delgado de Miguel |
| Estadística aplicada al Marketing | 6 | MB | Guiomar Liste |
| Economía de la Empresa | 9 | MB | Pedro Mata García |
| Inglés para los negocios/English for business | 6 | MB | Eva Higelmo Martínez |
| Digital Ecosystem | 3 | P | |
| Business Mathematics | 6 | P | |
| Habilidades de Trabajo en equipo | 3 | P |
2nd semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Fundamentos de Comunicación | 6 | MB | María Gómez Campillo |
| Técnicas de Investigación de Mercados | 6 | OB | Tamar Buil López-Menchero |
| Informática | 6 | MB | Pau Jordán Blasco |
| Psicología | 6 | MB | Víctor Laguna Pardo |
| Negociación Comercial | 3 | MB | Juan Carlos Gordo Pallás |
| Técnicas de venta | 3 | OB | Oscar Rico |
| Digital Art | 3 | P | |
| Idioma II (Inglés aplicado a negocios II) | 6 | P | |
| English for Business II | 6 | P |
1st semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Entorno jurídico de la empresa | 6 | MB | Pedro Navarro López |
| Strategic Marketing | 6 | OB | Juan Delgado de Miguel |
| Sociología | 6 | MB | Marta Plumed |
| Dirección Comercial | 6 | OB | Oscar Rico González |
| Christian Social Thought | 6 | OB | Vicente Ferrero Muñoz |
| Robotics | 4,5 | P | |
| Idioma III (Inglés aplicado a negocios III) | 6 | P | |
| English for Business III | 3 | P |
2nd semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Consumer Behavior | 4,5 | OB | Oscar Rico González |
| Deontología del Marketing | 4,5 | OB | Vicente Ferrero Muñoz |
| Dirección de Producto | 6 | OB | Macarena Lacsa Belsué |
| Dirección de Distribución | 6 | OB | Ángel Gil |
| Gestión estratégica de marca/Strategy Brand Management | 4,5 | OB | Tamar Buil López-Menchero |
| Gestión de Precios | 4,5 | OB | Pedro Mata García |
| Anthropology | 3 | P | |
| Web Programming | 4,5 | P | |
| English for Business IV | 3 | P | |
| Informática II | 3 | P |
1st semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Dirección de equipos comerciales | 6 | OB | Óscar Rico |
| Planificación estratégica de la Publicidad | 3 | OB | María Gómez |
| Inteligencia aplicada al Marketing Digital/Digital Marketing Intelligence | 6 | OB | Tamar Buil López-Menchero |
| Estrategias de Marketing Digital | 6 | OB | María Gómez Campillo |
| Gestión de la Experiencia de Cliente | 6 | OB | Guillermo Pascual López |
| Métricas y analíticas en el Marketing Digital/Digital Marketing Metrics and Analytics | 3 | OB | Guiomar Liste |
| Idioma IV (Inglés aplicado a negocios IV) | 3 | P | |
| Web Design | 6 | P | |
| Informática III | 3 | P |
2nd semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Marketing Industrial | 4,5 | OB | Abel Salas |
| Comercio Electrónico/E-commerce | 4,5 | OB | Héctor Mainar |
| Neuromarketing | 4,5 | OB | Miguel Angel Caballero López |
| Gestión intercultural/Cross Cultural Management | 4,5 | OB | Guiomar Liste |
| Modelos de negocio en la Economía Digital/Business Models in the Digital Economy | 4,5 | OB | Pedro Mata García |
| Marketing a través de Dispositivos móviles / Mobile Marketing | 4,5 | OB | Carlos Prats |
| Ética | 3 | OB | Vicente Ferrero Muñoz |
| Sistemas de información contable | 3 | P | |
| Habilidades de Comunicación y Presentaciones eficaces | 3 | P |
1st semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Strategic Management | 6 | OB | Ángel Gil |
| Plan de Marketing Integrado | 6 | OB | Juan Delgado |
| Marketing internacional/International Marketing and Trade | 6 | OB | Miguel Angel Caballero |
| Optativa 1 - Marketing Turístico | 4,5 | OP | Marta Plumed |
| Optativa 2 - Social Media Marketing | 4,5 | OP | Héctor Mainar |
| Marketing Simulator | 3 | OB | Óscar Rico |
2nd semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Optativa 3 - Gestión de proyectos en entornos digitales | 6 | OP | Guillermo García |
| Internships | 18 | OB | Víctor Laguna Pardo |
| Final Degree Project | 6 | OB | Guiomar Liste |
| Creación de espacios digitales | 4,5 | P | |
| Databases | 4,5 | P | |
| Design Thinking | 4,5 | P | |
| Data Driven Marketing | 4,5 | P | |
| Búsqueda y Análisis de Tendencias | 3 | P | |
| Habilidades para la Dirección de personas | 3 | P | |
| Habilidades para la Gestión de proyectos | 3 | P |
1st semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Dashboarding | 6 | P | |
| Entreprise Resource Planning (ERP) | 6 | P | |
| Machine Learning | 4,5 | P | |
| Digital Business and Entrepreneurship | 4,5 | P | |
| Digital Talent Management | 4,5 | P | |
| Management & CSR | 4,5 | P | |
| Finnancials | 6 | P |
2nd semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Global Innovation | 6 | P | |
| Digital Communication | 4,5 | P | |
| Fintech & Blockchain | 4,5 | P | |
| ESIC Garage | 6 | P | |
| Finnancial Resources for Digital Entrepreneurship | 4,5 | P | |
| Critical Spirit | 4,5 | P |
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
JOB OPPORTUNITIES
Our Marketing Degree provides you with the necessary skills and knowledge to work in various sectors, such as advertising, public relations, market research, brand management and sales, among others.
CRM Expert
A Customer Relationship Manager expert is focused on establishing and strengthening the relationship with customers, understanding their needs and offering them the best service, thus improving the customer experience.
Social media Manager
Profile responsible for the strategy of a company in social networks. Responsible for knowing the latest trends of each platform to apply the campaigns correctly and, in addition, to measure the data obtained as a result of these campaigns in order to optimize them.
Sales Analyst
The main task is to analyze sales data in order to develop a company's business. It collects data by differentiating channel, product, geographic area... and, through measurement and statistical tools, develops recommendations to improve marketing performance.
Digital Marketing Manager
Oriented to establish the online marketing strategy of a company optimizing, for example, web positioning, email marketing, acquisition and conversion in Paid Media and, ultimately, all digital channels in which the digital campaign is developed, perfecting the results that can be obtained from the digital strategy.
Event organizer
Designs, plans and produces a company's events. He studies and knows both the company and the target audience of the specific event in order to correctly develop the content and the program to be followed. There are multiple types of events and specialized profiles are needed for each of them.
Retail Consultant
With the aim of increasing sales in retail companies, we offer specialized advice. From the stages prior to the sales process to the communication of the brand or product, we develop strategies for both customer acquisition and customer loyalty, optimizing both external marketing actions and the company's internal resources.
INTERNATIONAL MOBILITY OPTIONS
University exchange within the European educational space.
European Union countries
It can be one semester or two semesters (one full year) *.
For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be one semester or two semesters (one full year) *.
For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
University exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be one semester or two semesters (one full year) *.
For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.
*If the stay is for a full year, it must be done in the 3rd year.
This program entails payment of training at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).
Everyone.
Stay for only one semester, either the 1st or 2nd semester. In the case of Double Degrees, it can be your third international semester.
Mobility to add an official degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term summer mobility.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
documentation
- You request information and an appointment with the admissions department.
- Send the required scanned documentation to your advisor prior to the admission tests.
2 Admission
admission tests
You can do it in both Spanish and English
It consists of 3 phases
It lasts 1h. 30 min. approx.
- Request an appointment
- Confirmation
- Admission test
- Resolution
3 RESERVATION OF
PLAZA
When should you do it?
- Once you have passed the admission tests, you will receive a pre-enrollment letter.
- You must pay the reservation fee by the deadline indicated in order to guarantee your place.
4 ENROLLMENT
- The tuition fee will be paid when the student meets the university entrance requirements.
- You will find the indications in your pre-enrollment letter and the Student Services Office will tell you the next steps to follow.
CREDIT RECOGNITION AND TRANSFERS
Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?
- - Gather the necessary information to make your application for credit recognition.
- - We will evaluate your application and will give you an answer as soon as possible with the credit recognition study.
- - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
SCHOLARSHIP AND AID PLAN
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
- - National Mobility
- - International Alumni
- - Academic Excellence
- - Enrolled Siblings
- - Alumni
- - Large Family
- - Single Parent Family
- - Entrepreneurship
- - Diversity Scholarship
- - ESIC Study Grants
- - Doctorates
- - Agreement with educational centers
- - ESIC CFGS Students
- - Agreement with companies
Where is it taught?
Grado Oficial de Marketing
ESIC Business & Marketing School como Escuela de Negocios en Aragón y Soria lleva operando desde 1992, y es centro educativo adscrito a la Universidad San Jorge.
ESIC Campus in Zaragoza
Vía Ibérica, 28 | 50012 Zaragoza
Ver en Google Maps
Phone
Modalidad Presencial
Language: Spanish