SPECIALIZED ONLINE COURSE IN SEO&SEM
SEO and SEM are key areas in the Digital Marketing Strategy of any business.
Conoce las áreas de SEO y SEM, claves en la estrategia de marketing digital de cualquier negocio.
- Online
Language
Online
Available locations
- Online Format
WHY STUDY Online SEO&SEM Specialized Course?
Digital Transformation in companies is advancing at a rate of 200% each year and innovation in AI applied to business is becoming increasingly important, you can not be left behind, you have to know the news, changes in the sector.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our CEOSEOSEM stands out for:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
PROFILE OF THE PARTICIPANT WHO IS THE COURSE AIMED AT?
To all those who want to learn about the Digitalization of a Business.
Ecommerce entrepreneurs.
Interested in focusing on specific areas of Online Marketing.
Objectives of the Online Specialized Course SEO & SEM [CEOSEOSEM].
Digital knowledge in the main areas of marketing.
Application and use of tools.
Updating of digital work processes and methodology.
Innovation in digital analytics, analyzing processes.
Practical content 100% adapted with real cases.
ACADEMIC PROGRAM
Online Specialized Course of SEO, SEM and GA4 where we will see the main areas of Digital Marketing, which will make your e-commerce business your profit.
- Usability fundamentals
- Steps to create a user-focused website
- Information architecture
- Prototyping (wireframes)
- Creation of the site map
- Section definition and content creation
- Basic concepts.
- Difference between SEO and PPC
- How a search engine works
- Web page optimization.
- Planning and strategy for optimal positioning
- Page Rank, Trust Rank and Authority
- Google's algorithm and subalgorithms
- Microformats and richsnippets
- Robots and non-index
- SEO work methodology
- Keyword selection: Choice of keywords and ranking according to difficulty, relevance, timeliness, etc.
- Selection tools
- Google Tools: Keyword Planner, Google Insigth, Google Suggest, YouTube
- Other external tools (e.g. semrush, übersuggest, etc.)
- Keywordhunting strategies
- SEO Audit Workshop
- Main SEO metrics
- SEO Project Management and metrics, tools and reporting.
- Automatic auditing tools
- Google Webmaster Tool
5. SEO PROJECT AUDIT: OFFPAGE+LINKBUIDING FACTORS
- Objective of a search engine-Basic SEM terminology
- SEO vs SEM
- How Google calculates the ranking of ads on Google Adwords
- Options in Google Adwords
- Features and components of a Google Adwords Account
- SEM strategy, definition of basic points
- Differences between adwords interface and Adwords Editor
- Creation of campaigns, ad groups, keywords, landings and adwords interface modifications.
- Creation of campaigns, ad groups, keywords, landings and adwords editor modifications.
8. PRACTICAL WORKSHOP SEM CAMPAIGN STRUCTURE
- Introduction to Display Network Advertising.
- GDN basics.
- GDN Campaign Planning
- Creation of Visual Ads
- Setting up YouTube Campaigns
- Effective YouTube Strategies
- Continuous Optimization
- Keyword research for SEO and SEM.
- Keyword matching and content planning.
- Advantages and disadvantages of SEO and SEM.
- Successful case studies.
- SEO authority building.
- SEM remarketing strategies.
- Practical exercises to measure SEO and SEM performance.
- Analysis of reports and actual data.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
Practical SEO Workshop: Web Audit (Main Factors).
SEM Practical Workshop: Use of the Main Captation Tools.
GA4 Practical Workshop: web analytics tool.
Faculty and guest speakers
La esencia de nuestro programa reside en un excepcional claustro de profesores. Nuestro claustro está compuesto por destacados profesionales y académicos con una vasta experiencia en el ámbito del marketing y las ventas. Estos expertos combinan su profundo conocimiento teórico con una sólida experiencia práctica, ofreciendo a los estudiantes una perspectiva única y valiosa. Además, muchos de nuestros profesores ocupan posiciones de liderazgo en empresas de renombre, lo que garantiza una conexión directa con las últimas tendencias y prácticas del sector.
Carlos Rodrigo Hernandez
Program Director
Jose Manuel Piedrafita Moreno
Alejandro Antonio Mas Gómez
Santiago Hermosa Martín
Alexis Gerardo Petit Urdaneta
*Faculty and guest speakers subject to change.
JOB OPPORTUNITIES
Professional output with double intention in the labor market of digital media agencies or in the field of digital customer where you need to cover the main demand positions, both SEO and SEM, in addition to personal entrepreneurship with a personal ecommerce project.
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
With almost 4,000 internship offers and more than 2,000 job offers, the UDP has an employability rate of 95% for students advised in the area of Marketing and Sales, or 100% for the area of Communication, among others.
Campus y precios
Curso Especializado Online SEO & SEM y Analytics [CEOSEOSEM] en Formato Online
Campus ESIC en Formato Online
Avenida Juan XXIII 12 | 28223 Pozuelo de Alarcón, Madrid
Ver en Google Maps
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Application
- Request information through our form.
- A consultant will contact you within 24-48 hours.
- You will have a first contact call and a consultancy will be convened for questions and doubts.
- You have a second call where all your doubts are solved and you are guided in everything you need.
2 Test
- If the program fits you, you proceed to apply.
- You prepare the necessary documentation (such as university degree or certificates).
- You make a personal and professional rehearsal.
- You deliver all the documentation.
3 Interview
- Once the documentation is approved, you will be scheduled for an interview with the program director.
- In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have.
4 Enrollment
- After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalize your registration.
- As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and wish you to make the most of your training.
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
IMPULSA PLAN
GETTING AHEAD IS A PLUS
At ESIC we want every step you take to bring you closer to the future you are building. Go ahead and access our IMPULSA PLAN:
- INNOVATION. Free access to 3 Workshops on AI applied to business.
- LANGUAGES. Free online course in the language of your choice.
- CERTIFICATIONS. Special conditions through ESIC Idiomas.
Benefit from our IMPULSA PLAN if you enroll before March 31, 2024 for the April session and June 30, 2024 for the October session.
At ESIC we have partnered with the Flywire platform so that you can pay your tuition securely and conveniently.
More informationESIC AGENDA
-
Executive Programs
¿ESTÁN PREPARADOS LOS EQUIPOS DE MARKETING Y VENTAS ANTE LOS DESAFÍOS DE LA IA?
When?24 de Sep del 2024 | de aDónde Sala Ágora. Campus Juan XXIII
CONTENT DESIGNED FOR YOU
La implantación de la tecnología en todas las áreas de las empresas ha supuesto un antes y un después en el mundo de los negocios.
Los datos han llegado para quedarse.
¿Alguna vez te has parado a pensar en la evolución que ha sufrido la publicidad? Si echamos la vista atrás, podemos darnos cuenta de cómo ha cambiado el mensaje transmitido, el lenguaje, la comunicación… incluso los canales.
En el competitivo mundo empresarial actual, la búsqueda de financiación se ha convertido en una tarea esencial para las empresas.
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