September 2024
September 2024
Spanish 
Madrid
Official double degree (5 years)
Economic Conditions / Prices per course. Subject to change
12.250€
¡Prepárate para liderar el futuro con nuestro innovador Doble Grado en ADE y Marketing en ESIC University! Desarrolla habilidades de liderazgo empresarial, estrategia empresarial, gestión de personas, finanzas y economía, junto con las últimas tendencias y técnicas de marketing. Nuestro enfoque integrado de teoría y práctica te brinda una formación completa y relevante para el mercado laboral actual.
Join us and make a difference in tomorrow's business world!
ITINERARIO DEL DOBLE GRADO EN ADE Y MARKETING DE MADRID
Official Double Degree
- Duration 5 years
- Price 12.250 €.
- Credits 375 ECTS
WHY STUDY A DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT AND MARKETING?
We offer you a unique combination of academic excellence, practical experience and professional growth opportunities. With our program, you will acquire business leadership and strategy skills, preparing you to excel in a competitive and globalized job market.
96%
EMPLOYABILITY RATIO
OF THE GROUP OF
ESIC UNIVERSITY
PRACTICAL APPROACH
We know that theory alone is not enough. Immerse yourself in an unparalleled hands-on experience, where each class is an opportunity to apply your knowledge to real projects, work with leading companies and participate in simulated business challenges so that you leave prepared to face challenges in the working world.
WHY STUDY A UNIVERSITY DEGREE WITH ESIC UNIVERSITY?
Studying a degree at ESIC University means acquiring a comprehensive preparation that combines theory, practice and skills development, enabling you to stand out as a solid professional in the business world. We offer you all the tools you need to enter the job market with confidence and social commitment, fostering the development of individual talent and values such as solidarity, diversity and critical thinking. Our innovative approach and network of contacts will provide you with unique opportunities to boost your professional and personal career.
University specialized in Marketing and Business
ESIC University is a fully specialized University focused on business, which gives it a great differentiation and prestige in this area, which will have a direct impact on your experience and your future as an Alumni.
Closeness to the business world
ESIC University maintains close ties with the business world, which translates into collaborations and fully updated content in the classroom, brought directly from the most recognized companies.
Professional networking
The institution provides opportunities to establish contacts and develop strong professional networks through events, conferences, seminars and extracurricular activities, allowing you to create future career opportunities.
STUDENT PROFILE, WHO IS THE DOUBLE DEGREE AIMED AT?
Are you passionate about business and marketing?
Our Dual Degree in Business Administration and Marketing is designed for creative and ambitious minds looking to excel in the business world. If you are excited about developing innovative strategies, leading multidisciplinary teams and mastering the world of marketing, this program is for you!
With a unique combination of theory and practice, we will prepare you to succeed in a competitive and constantly evolving job market. Gain the skills and confidence to lead in the business world of the future.
COMPETENCIES OF THE DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT AND MARKETING
Develop competencies in integrated business management, including strategy, finance, human resources and operations.
Acquire advanced digital marketing skills, such as SEO, SEM, RRSS, web analytics and content strategies, to maximize the visibility and engagement of brands online and achieve business objectives.
Through data analysis and interpretation of key metrics, develop competencies to make fundamental marketing and business management decisions, identifying trends, opportunities and areas for improvement.
Develop leadership, effective communication, teamwork and problem-solving skills, enabling them to collaborate efficiently and lead multidisciplinary projects in a diverse and changing business environment.
Academic program and subjects
Discover the Academic Program that fits your needs
1st semester
| subject | ECTS | type |
|---|---|---|
| Economic History | 6 | FB |
| Business Mathematics | 6 | OB |
| Introduction to Business I | 6 | FB |
| Professional Ethics. Basic Legal. Basic Legal Principles and Equality | 6 | FB |
| History of Spanish Institutions | 6 | FB |
| Marketing and Interpersonal Communication Techniques | 6 | FB |
2nd semester
| subject | ECTS | type |
|---|---|---|
| Introduction to Economics | 6 | FB |
| Financial Mathematics | 6 | OB |
| Introduction to Business II | 6 | OB |
| Commercial Law | 6 | FB |
| Marketing Informatics | 6 | FB |
| Introduction to Marketing | 6 | OB |
1st semester
| subject | ECTS | type |
|---|---|---|
| Sociology of the Company | 6 | FB |
| Financial Accounting I | 6 | OB |
| Microeconomics | 4.5 | OB |
| Business Statistics I | 6 | OB |
| Psychology Applied to Marketing | 4.5 | OB |
| Digital Humanisto | 6 | P |
2nd semester
| subject | ECTS | type |
|---|---|---|
| Civil Law | 6 | FB |
| Financial Accounting I | 4.5 | OB |
| Macroeconomics | 4.5 | OB |
| Business Statistics II | 6 | OB |
| Production Management | 6 | OB |
| Modern Language | 6 | FB |
| Strategic Marketing | 4.5 | OB |
1st semester
| subject | ECTS | type |
|---|---|---|
| Analytical Accounting | 4.5 | OB |
| Strategic Management and Business Policy I | 6 | OB |
| Financial Management I | 6 | OB |
| Product Policy | 6 | OB |
| Market Research I | 4.5 | OB |
| Sales Management | 4.5 | OB |
| Consumer Behavior | 4.5 | OB |
2nd semester
| subject | ECTS | type |
|---|---|---|
| Strategic Management and Business Policy II | 6 | OB |
| Balance Sheet Analysis | 4.5 | OB |
| Financial Management II | 6 | OB |
| The National and International Economic Environment of the Company | 4.5 | OB |
| Distribution and E-Commerce Policy | 6 | OB |
| Pricing and Cost Policy | 6 | OB |
| Market Research II | 4.5 | OB |
1st semester
| subject | ECTS | type |
|---|---|---|
| Corporate Tax Regime | 4.5 | OB |
| Business Decision Methods | 4.5 | OB |
| Digital Advertising and Communication Policy | 6 | OB |
| Labor Law | 6 | OB |
2nd semester
| subject | ECTS | type |
|---|---|---|
| Management Information Systems | 4.5 | OB |
| Human Resources | 4.5 | OB |
| Commercial Negotiation Techniques | 4.5 | OB |
| Relationship Marketing; Direct and Interactive Marketing | 4.5 | OB |
Annual
| subject | ECTS | type |
|---|---|---|
| Internships (Marketing) | 24 | OB |
| Final Degree Project (Business Administration and Management) | 6 | OB |
1st semester
| subject | ECTS | type |
|---|---|---|
| Industrial and Services Marketing | 4.5 | OB |
| Academic Credit Recognition | 6 | OB |
| Marketing Plan | 6 | OB |
Annual
| subject | ECTS | type |
|---|---|---|
| External Internships (Business Administration and Management) | 24 | OB |
| Final Degree Project (Marketing) | 6 | OB |
Employability
+2.000
annual job offers managed from ESIC
96%
of employability (employability ratio of the ESIC University group)
30%
From Internship to Labor Contract (internship in a company)
JOB OPPORTUNITIES
Our Dual Degree provides you with the skills and knowledge necessary to work in various sectors, such as advertising, public relations, market research, brand management and sales, among others.
Digital Marketing
Develops effective digital strategies, managing SEO, SEM and social media campaigns to increase the visibility and engagement of brands online.
Product Manager
It manages the life cycle of products, from their conception and development to their launch and commercialization, adapting strategies to market and consumer needs.
Corporate Communications
Develops and executes internal and external communication strategies, managing the company's reputation and strengthening the relationship with customers, employees and other stakeholders.
E-commerce
Lead a company's e-commerce operations, optimizing the online shopping experience, managing sales platforms and maximizing the conversion of visitors into customers.
Operations
Operations analysts are essential to optimize business processes and improve an organization's operational efficiency.
Finance
Provides financial advice to companies or individuals on topics such as financial planning, wealth management, mergers and acquisitions, and investment strategies.
WHERE DO OUR STUDENTS WORK?
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
INTERNATIONAL MOBILITY OPTIONS
University exchange within the European educational space.
European Union countries
It can be one semester or two semesters (one full year) *.
For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be one semester or two semesters (one full year) *.
For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
University exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be one semester or two semesters (one full year) *.
For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.
*If the stay is for a full year, it must be done in the 3rd year.
This program entails payment of training at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).
Everyone.
Stay for only one semester, either the 1st or 2nd semester. In the case of Double Degrees, it can be your third international semester.
Mobility to add an official degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term summer mobility.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
documentation
- You request information and an appointment with the admissions department.
- Send the required scanned documentation to your advisor prior to the admission tests.
2 Admission
admission tests
You can do it in both Spanish and English
It consists of 3 phases
It lasts 1h. 30 min. approx.
- Request an appointment
- Confirmation
- Admission test
- Resolution
3 RESERVATION OF
PLAZA
When should you do it?
- Once you have passed the admission tests, you will receive a pre-enrollment letter.
- You must pay the reservation fee by the deadline indicated in order to guarantee your place.
4 ENROLLMENT
- The tuition fee will be paid when the student meets the university entrance requirements.
- You will find the indications in your pre-enrollment letter and the Student Services Office will tell you the next steps to follow.
CREDIT RECOGNITION AND TRANSFERS
Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?
- - Gather the necessary information to make your application for credit recognition.
- - We will evaluate your application and will give you an answer as soon as possible with the credit recognition study.
- - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
SCHOLARSHIP AND AID PLAN
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
- - National Mobility
- - International Alumni
- - Academic Excellence
- - Enrolled Siblings
- - Alumni
- - Large Family
- - Single Parent Family
- - Entrepreneurship
- - Diversity Scholarship
- - ESIC Study Grants
- - Doctorates
- - Agreement with educational centers
- - ESIC CFGS Students
- - Agreement with companies
Where is it taught?
ESIC University Campus
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
View in Google Maps
On-site modality
Language: Spanish
FREQUENT QUESTIONS
The double degree program in Business Administration and Management (ADE) and Marketing has a total duration of 5 years. During this time, students will take a combination of subjects from both disciplines, which will provide them with a comprehensive training in business management and marketing.
Depending on the type of scholarship or grant there is a different deadline. You can access this link to check them.
Yes, you can study our Higher Degree in Global Marketing Management at ESIC University, which is the degree with the highest degree of specialization in marketing and a reference in Spain.