PROGRAMA SUPERIOR ONLINE EN MARKETING AUTOMATION
Aprende a crear las campañas omniexperience que necesitan las marcas para alcanzar el engagement con sus clientes.
Diseñado para los futuros líderes de marketing, capaces de diseñar campañas integradas y personalizadas de marketing a través de la tecnología líder de Salesforce.
¿POR QUÉ ESTUDIAR MARKETING AUTOMATION?
Para obtener una visión integral, estratégica y práctica de Marketing Automation, con la ventaja competitiva de convertirte en un experto de las herramientas que ofrece Salesforce para la gestión de los procesos de Marketing de una empresa en una plataforma unificada.
Se trata de un programa único en su categoría, diseñado para especializarse en Marketing Automation, con foco en el alcance del conocimiento experto de las soluciones de marketing Cloud de Salesforce.
Un equipo docente de primer nivel que en su día a día están formando a las mejores empresas en la adopción de metodologías, tecnología y Marketing Automation con las actualizaciones que exige el mercado. Igualmente, contamos con un equipo instructor acreditado de Salesforce.
El Programa Superior en Marketing Automation cuenta con contenidos exclusivos y el acceso a las licencias y entorno tecnológico de Salesforce.
Why ESIC?
En ESIC sabemos que la mejor forma de aprender es de forma práctica. Por ello, nuestro programa está diseñado en base a herramientas, talleres, casos reales y uso de licencias para que accedas al mercado laboral con la mayor preparación posible. Nuestro PSOMAR destaca por:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ENTRY PROFILE, WHO IS THE PROGRAM AIMED AT?
Líderes o responsables de marketing
Líderes o responsables de transformación digital
Marketing managers
Profesionales con perfiles funcionales y gerenciales como Sales & Marketing
Responsables de Marketing Automation, Customer Experience Management, Gestores y Responsables de CRM que quieren aprender a aportar más valor en los canales y herramientas digitales, en la gestión y transformación de negocio.
Profesionales que forman parte de equipos en transformación o que van a incorporarse a retos de transformación o digitalización continua.
Objetivos del Programa Superior Online en Marketing Automation [PSOMAR]
Adquirir una visión estratégica Customer Centric, considerando el papel del CRM, las tendencias actuales y los procesos de transformación digital implícitos.
Contextualizar el alcance del CRM y la vinculación con Marketing Automation, siendo el experto en Marketing Cloud.
Ser capaz de definir, implementar y analizar campañas de lead generation y Nurturing desde una visión práctica a través de la herramienta de salesforce
Identificar, criticar y proponer modelos de análisis , medición y gestión de datos para asegurar alta rentabilidad y eficiencia del marketing digital a través de CRM.
Ser capaz de desarrollar tácticas y campañas de éxito vía Marketing Automation, considerando el LTV de los clientes, la omnicanalidad y las herramientas más adecuadas para el alcance del engagement marca-cliente.
ACADEMIC PROGRAM
Este programa está diseñado para aportar todos los conocimientos y habilidades requeridas por el mercado actual para una gestión y manejo de acciones que impulsen la fidelización, el aumento de negocio y la explotación de tu base de datos que logrará enfocarte hacia un crecimiento de negocio sostenible.
- Rol de CRM en transformación digital
- ¿Por que Salesforce?
- Generación de contenidos
- Gestión de audiencias y segmentaciones
- Email marketing
- Mobile Marketing
- Automatización. Customer Journey
3. Optimización de Campañas Paid Media con Marketing Cloud Advertising
4. Personalización de Contenidos con Marketing Cloud Personalization (aka Interaction Studio)
5. Análisis de métricas de Marketing en tiempo real con Marketing Cloud Intelligence (aka Datorama)
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
Metodología en la implementación de casos prácticos end to end de proyectos de Marketing Automation.
Casos grupales de un proyecto real de una empresa mediante el desarrollo en Salesforce Marketing Cloud
Faculty and guest speakers
La esencia de nuestro programa reside en un excepcional claustro de profesores. Nuestro claustro está compuesto por destacados profesionales y académicos con una vasta experiencia en el ámbito del marketing y las ventas. Estos expertos combinan su profundo conocimiento teórico con una sólida experiencia práctica, ofreciendo a los estudiantes una perspectiva única y valiosa. Además, muchos de nuestros profesores ocupan posiciones de liderazgo en empresas de renombre, lo que garantiza una conexión directa con las últimas tendencias y prácticas del sector.
Aranzazu Gómez Gutierrez
Program Director
Directora del Máster MCX, MDMD y PSMAR de ESIC Business & Marketing School
Fernando Andres Garcia
Paula Quirós Medina
Salvador Vilalta Blanco
Rafael García del Poyo Vizcaya
Sonia Casado Suárez
*Faculty and guest speakers subject to change.
JOB OPPORTUNITIES
Profiles with capacity for:
- Técnico de Área de Marketing
- Técnico de Área de CRM
- Digital transformation consultant
- Consultor en Marketing Automation
- Gestión y Dirección de Innovación
- Desarrollador de Negocio
- Desarrollador de Nuevos Productos y Servicios
- Desarrollador de Transformación Digital
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
With almost 4,000 internship offers and more than 2,000 job offers, the UDP has an employability rate of 95% for students advised in the area of Marketing and Sales, or 100% for the area of Communication, among others.
Campus y precios
Programa Superior Online en CRM y Marketing Automation [PSOMAR] en Formato Online
Campus ESIC en Formato Online
Avenida Juan XXIII 12 | 28223 Pozuelo de Alarcón, Madrid
Ver en Google Maps
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Application
- Request information through our form.
- A consultant will contact you within 24-48 hours.
- You will have a first contact call and a consultancy will be convened for questions and doubts.
- You have a second call where all your doubts are solved and you are guided in everything you need.
2 Test
- If the program fits you, you proceed to apply.
- You prepare the necessary documentation (such as university degree or certificates).
- You make a personal and professional rehearsal.
- You deliver all the documentation.
3 Interview
- Once the documentation is approved, you will be scheduled for an interview with the program director.
- In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have.
4 Enrollment
- After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalize your registration.
- As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and wish you to make the most of your training.
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
IMPULSA PLAN
GETTING AHEAD IS A PLUS
At ESIC we want every step you take to bring you closer to the future you are building. Go ahead and access our IMPULSA PLAN:
- INNOVATION. Free access to 3 Workshops on AI applied to business.
- LANGUAGES. Free online course in the language of your choice.
- CERTIFICATIONS. Special conditions through ESIC Idiomas.
Benefit from our IMPULSA PLAN if you enroll before March 31, 2024 for the April session and June 30, 2024 for the October session.
At ESIC we have partnered with the Flywire platform so that you can pay your tuition securely and conveniently.
More informationESIC AGENDA
-
Executive Programs
¿ESTÁN PREPARADOS LOS EQUIPOS DE MARKETING Y VENTAS ANTE LOS DESAFÍOS DE LA IA?
When?24 de Sep del 2024 | de aDónde Sala Ágora. Campus Juan XXIII
CONTENT DESIGNED FOR YOU
La implantación de la tecnología en todas las áreas de las empresas ha supuesto un antes y un después en el mundo de los negocios.
Los datos han llegado para quedarse.
¿Alguna vez te has parado a pensar en la evolución que ha sufrido la publicidad? Si echamos la vista atrás, podemos darnos cuenta de cómo ha cambiado el mensaje transmitido, el lenguaje, la comunicación… incluso los canales.
En el competitivo mundo empresarial actual, la búsqueda de financiación se ha convertido en una tarea esencial para las empresas.
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