September 2024
September 2024
Spanish 
- Valencia
Official Degree + Specialization Diploma (4 years) / Official Degree + Higher Degree (5 years)
Economic Conditions / Prices per course. Subject to change
9.050 € / 9.750 €
ESIC Business & Marketing School en Valencia fue inaugurado hace más de 35 años. El área universitaria cuenta con 6 grados oficiales y una titulación propia, y es centro adscrito a la Universidad Miguel Hernández de Elche (UMH.
Itinerarios del Grado Oficial en Comunicación y Relaciones Públicas en Valencia
OPTION A
Official Degree +
Specialization Diploma
- Duration 4 years
- Price 9.050 €.
- Credits 240 ECTS
+ Diploma in Management Skills
OPTION B
Official Degree
+ Higher Degree
- Duration 5 years
- Price 9.750 €.
- Credits 375 ECTS
+ Título Superior en Dirección de Marketing
+ Higher Degree in Digital Business
¿Por qué estudiar un grado en Comunicación y Relaciones Públicas?
Estudiando el Grado Oficial en Comunicación y Relaciones Públicas aprenderás a realizar trabajos en equipo donde podrás aplicar los conocimientos vistos en el aula de manera práctica desarrollando así habilidades resolutivas y de organización. Un perfil con interés por entender la sociedad y lo que necesita el consumidor a través de métodos de decisión y estrategias de comunicación de los que obtener resultados medibles que impulsen el negocio y la visibilidad de las compañías.
94%
EMPLOYABILITY RATIO
ONE YEAR AFTER FINISHING
THE DEGREE
PRACTICAL APPROACH
We know that theory alone is not enough. That is why our program focuses on applying marketing concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.
STUDENT PROFILE, WHO IS THE DEGREE AIMED AT?
Al estudiar el Grado en Comunicación y Relaciones Públicas, tendrás la oportunidad de adquirir conocimientos sólidos y actualizados sobre las últimas tendencias en comunicación y relaciones públicas. Estarás equipado para adaptarte ágilmente a los cambios en el entorno comunicativo y aprovechar las nuevas oportunidades en el ámbito empresarial.
Descubre cómo este Grado Oficial te proporciona las herramientas esenciales para comprender a tu audiencia, desarrollar estrategias efectivas y establecer conexiones significativas y duraderas. Conviértete en un líder en el campo de la comunicación y adquiere las habilidades necesarias para impulsar el crecimiento de las organizaciones y lograr el éxito en un mundo empresarial dinámico y en constante transformación.
COMPETENCIAS DEL GRADO EN COMUNICACIÓN Y RELACIONES PÚBLICAS
Disponer de metodologías y destrezas de autoaprendizaje para adaptarse a nuevos conocimientos y avances científicos, a la evolución de las demandas, adoptando aptitudes innovadoras y creativas en el ejercicio de la profesión.
Desarrollarás la capacidad de analizar el comportamiento del cliente y las tendencias del mercado. Esto te permitirá anticipar las necesidades cambiantes de los consumidores y adaptar tus estrategias para mantener la relevancia en un entorno en evolución.
Aprenderás a identificar oportunidades para desarrollar y posicionar productos y servicios de manera efectiva. Estas habilidades te permitirán destacar las cualidades únicas de tus productos y construir una marca sólida en un mercado competitivo.
Dominarás técnicas de venta y aprenderás a liderar equipos eficientemente. Estas habilidades te capacitarán para maximizar oportunidades de venta y coordinar equipos alineados con los objetivos estratégicos de la empresa.
SYLLABUS
1. En nuestro Grado Oficial de Comunicación y Relaciones Públicas, te sumergirás en un programa académico diseñado para brindarte una sólida formación en todas las áreas clave de esta disciplina en constante evolución. Nuestro enfoque educativo se basa en combinar teoría y práctica de manera equilibrada, para que adquieras tanto los conocimientos teóricos fundamentales como las habilidades prácticas necesarias para destacar en el campo del marketing.
FURTHER YOUR EDUCATION WITH A SPECIALIZATION DIPLOMA OR A HIGHER DEGREE
OPTION A
GRCOM
+DIPLOMA
4 YEARS
DIPLOMA OF SPECIALIZATION
With only 48 more credits.
- Management Skills
OPTION B
GRCOM
+TÍTULO
4 YEARS + 1 YEAR
ADVANCED DEGREE
Double degree. Double employability.
- Digital Business
- Marketing Management
INTERNATIONAL EXPERIENCES
We open the doors of the world to you.
- From 3rd year onwards
- Minimum stays of 6 months
- Access to Erasmus, Munde-ESIC and Horizon Programs
Academic program and subjects
Discover the Academic Program that fits your needs
Select one of the two itineraries to see the academic program and its specific subjects.
Degree in Communication and Public Relations
1st semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Fundamentos De Organización De Empresas | 6 | FB | José Fernando López Muñoz |
| Lengua Española | 6 | FB | Marcia Castillo Martín |
| Teoría de la Comunicación | 6 | FB | Myriam Martí Sánchez |
| Estadística | 6 | FB | Marcos Pascual Soler |
| Estructura Social Contemporánea | 6 | FB | Esther Pagán Castaño |
| Digital Ecosystem | 3 | P | |
| English I | 6 | P | |
| English I | 6 | P | |
| Critical Spirit | 3 | P | |
| English I | 6 | DEHD |
2nd semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Gestión de la Empresa Publicitaria | 6 | FB | Rafael Pinazo Monterde |
| Nuevas Tecnologías y Sociedad de la Información | 6 | FB | Sofía Escudero Fernández |
| Lenguaje en la Publicidad y en la Empresa | 6 | FB | Marcia Castillo Martín |
| Historia Contemporánea | 6 | FB | Cristina Santos Rojo |
| Psicología de la Influencia Social | 6 | FB | Nuria Albiñana Cruz |
| Digital Art | 3 | P | |
| English II | 6 | P | |
| English II | 6 | P | |
| Anthropology | 3 | P | |
| English II | 6 | DEHD |
1st semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Marketing | 6 | OB | Mª Pilar Llopis Amorós |
| Fundamentos Jurídicos Básicos | 6 | OB | Cristina Santos Rojo |
| Fundamentos de la Comunicación Audiovisual | 6 | OB | Vanesa Roger Monzó |
| Medios de Comunicación | 6 | OB | Myriam Martí Sánchez |
| Principles of Economics | 6 | OB | Vicente Fuerte Bermejo |
| Robotics | 4,5 | P | |
| English III | 6 | P | |
| English III | 6 | P | |
| Investigación Científica | 3 | P | |
| English III | 6 | DEHD |
2nd semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Commercial Communication | 6 | OB | Enrique Planells Artigot |
| Fundamentals of Public Relations | 6 | OB | Rosario Solá Climent |
| Documentación | 6 | OB | Desamparados Cervantes Zacarés |
| Estrategias de Relaciones con los Clientes | 6 | OB | |
| Estructura Económica del Sector de la Comunicación | 6 | OB | Víctor Roca Hueso |
| Anthropology | 3 | P | |
| Web Programming | 4,5 | P | |
| Christian Social Thought | 3 | P | |
| Búsqueda y Análisis de Tendencias | 4,5 | P | |
| English IV | 6 | DEHD |
1st semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Management de Ideas | 6 | OB | Arturo Ortigosa Blanch |
| Creatividad Publicitaria | 6 | OB | Eduard Farran Teixidó |
| Dirección de Arte y Producción Publicitaria | 6 | OB | Vanesa Roger Monzó |
| Graphic Design | 6 | OB | José Vicente Sancho Escrivá |
| Dirección de la Comunicación Corporativa | 6 | OB | Rosario Solá Climent |
| Christian Social Thought | 3 | P | |
| Web Design | 6 | P | |
| Negociación Comercial | 4,5 | P | |
| Critical Spirit | 3 | DEHD | |
| Generation of Digital Spaces | 3 | DEHD |
2nd semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Estrategias Publicitarias de Marketing | 6 | OB | María Guijarro García |
| Sociology of Consumption | 6 | OB | Esther Pagán Castaño |
| Información y Comunicación Digital | 6 | OB | Ricardo Moncho Arroyo |
| Organización de la Comunicación Interna | 6 | OB | Antonio Monsalve Alamá |
| Técnicas y Estratégias de las Relaciones Públicas | 6 | OB | Ricardo Cobo del Prado Reverte |
| Business Ethics | 3 | P | |
| Ética de la Empresa | 3 | P | |
| Consumer Behavior | 4,5 | P | |
| Christian Social Thought | 3 | DEHD | |
| Multimedia | 4,5 | DEHD |
1st semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Psicología de la Publicidad | 6 | OB | Nuria Albiñana Cruz |
| Business Creation | 6 | OB | Amparo Martínez Pardo |
| Derecho de la Publicidad y la Comunicación | 6 | OB | Cristina Santos Rojo |
| Gabinetes de Comunicación y Relaciones Públicas | 6 | OB | Antonio Monsalve Alamá |
| Investigación y Planificación de Medios | 6 | OB | Desamparados Cervantes Zacarés |
| Product Marketing | 4,5 | P |
2nd semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Internships | 24 | OB | |
| Final Degree Project | 6 | OB | |
| Creation of Digital Spaces | 4,5 | P | |
| Databases | 4,5 | P | |
| Design Thinking | 4,5 | P | |
| Data Driven Marketing | 4,5 | P | |
| Market Research | 3 | P | |
| Pricing | 4,5 | P | |
| Autodiagnóstico | 3 | P | |
| Trade & Retail Marketing | 4,5 | P | |
| Markcom | 4,5 | P | |
| Leadership | 3 | P | |
| Creative Development | 3 | DEHD | |
| Leadership | 3 | DEHD | |
| My Digital Footprint | 3 | DEHD | |
| Business Ethics | 3 | DEHD |
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Ética de la Comunicación | 6 | OP | |
| Cultura y Medios de Comunicación | 6 | OP | |
| Services Marketing | 6 | OP | |
| Marketing Electrónico y Publicidad Interactiva | 6 | OP | |
| Organización y Promoción de Eventos | 6 | OP |
1st semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Dashboarding | 6 | P | |
| Enterprise Resource Planning ERP | 6 | P | |
| Machine Learning | 4,5 | P | |
| Advanced Digital Analytics | 4,5 | P | |
| Digital Talent Management | 4,5 | P | |
| Advanced Digital Marketing Strategies | 4,5 | P | |
| Advanced e-Commerce | 6 | P | |
| Marketing Management | 4,5 | P | |
| Previsión de Ventas | 4,5 | P | |
| Digital Marketing Strategies | 4,5 | P | |
| Marketing Intelligence (On y Off) | 4,5 | P | |
| Digital Marketing Metrics and Analytics | 4,5 | P | |
| Data Driven Marketing | 4,5 | P | |
| My Digital Footprint | 4,5 | P |
2nd semester
| SUBJECT | ECTC | TYPE | TEACHERS |
|---|---|---|---|
| Business Intelligence | 6 | P | |
| Social Media Management | 4,5 | P | |
| Fintech & Blockchain | 4,5 | P | |
| ESIC Garage | 6 | P | |
| Financial Resources for Digital Entrepreneurship | 4,5 | P | |
| Advanced Digital Business Models | 4,5 | P | |
| Glocal Marketing | 4,5 | P | |
| e-Markets | 4,5 | P | |
| Global Communications | 4,5 | P | |
| Decision Making | 4,5 | P | |
| Marketing Plan | 4,5 | P | |
| Finanzas de Marketing | 4,5 | P | |
| Transformación y Cambio | 4,5 | P |
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
JOB OPPORTUNITIES
Nuestro Grado en Comunicación y Relaciones Públicas te proporciona las habilidades y conocimientos esenciales para destacar en una variedad de áreas y sectores, incluyendo comunicación corporativa, gestión de la reputación, relaciones con los medios, comunicación interna y estrategias de relaciones públicas, entre otros.
Communications Director
Tiene como objetivo transmitir una imagen pública de la compañía que esté en consonancia con los valores, la misión y visión, representando así a la marca a través de un plan de comunicación integral en el que constan también eventos, convenciones, ruedas de prensa, etc.
Social Media Manager
Profile responsible for the strategy of a company in social networks. Responsible for knowing the latest trends of each platform to apply the campaigns correctly and, in addition, to measure the data obtained as a result of these campaigns in order to optimize them.
Responsable de Planificación de Medios
El desarrollo de este puesto se centra en la organización y activación de campañas en medios tanto tradicionales como digitales con el objetivo de conseguir un alcance y cobertura mayor para la empresa. Organizará el calendario de activaciones, los diseños, temáticas, todo del mensaje y, por supuesto, el presupuesto.
Community Manager
Ejecutor de las metas y estrategias de redes sociales. Las gestiona para poder crear una fidelización con las audiencias con el objetivo de generar una reputación positiva en las redes sociales.
Responsable de Patrocinio
Generará las relaciones con agentes externos para obtener los recursos necesarios para desarrollar una acción puntual o incluso para impulsar la actividad principal de la compañía.
Ejecutivo de Cuentas
Trata directamente con los clientes para conocer sus necesidades y nivel de satisfacción con respecto a la empresa para conocer puntos de mejora. Al estar en constante contacto con los clientes y ser conocer de las tendencias actuales, este perfil jugará también un papel importante en el desarrollo e impulso de las estrategias de negocio.
INTERNATIONAL MOBILITY OPTIONS
University exchange within the European educational space.
European Union countries
It can be one semester or two semesters (one full year) *.
For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be one semester or two semesters (one full year) *.
For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
University exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be one semester or two semesters (one full year) *.
For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.
*If the stay is for a full year, it must be done in the 3rd year.
This program entails payment of training at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).
Everyone.
Stay for only one semester, either the 1st or 2nd semester. In the case of Double Degrees, it can be your third international semester.
Mobility to add an official degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term summer mobility.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
documentation
- You request information and an appointment with the admissions department.
- Send the required scanned documentation to your advisor prior to the admission tests.
2 Admission
admission tests
You can do it in both Spanish and English
It consists of 3 phases
It lasts 1h. 30 min. approx.
- Request an appointment
- Confirmation
- Admission test
- Resolution
3 RESERVATION OF
PLAZA
When should you do it?
- Once you have passed the admission tests, you will receive a pre-enrollment letter.
- You must pay the reservation fee by the deadline indicated in order to guarantee your place.
4 ENROLLMENT
- The tuition fee will be paid when the student meets the university entrance requirements.
- You will find the indications in your pre-enrollment letter and the Student Services Office will tell you the next steps to follow.
CREDIT RECOGNITION AND TRANSFERS
Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?
- - Gather the necessary information to make your application for credit recognition.
- - We will evaluate your application and will give you an answer as soon as possible with the credit recognition study.
- - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
SCHOLARSHIP AND AID PLAN
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
- - National Mobility
- - International Alumni
- - Academic Excellence
- - Enrolled Siblings
- - Alumni
- - Large Family
- - Single Parent Family
- - Entrepreneurship
- - Diversity Scholarship
- - ESIC Study Grants
- - Doctorates
- - Agreement with educational centers
- - ESIC CFGS Students
- - Agreement with companies
Where is it taught?
Grado Oficial de Comunicación y Relaciones Públicas en Valencia
ESIC Business & Marketing School in Valencia was inaugurated more than 35 years ago. The university area has 6 official degrees and a degree of its own, and is a center attached to the Miguel Hernández University of Elche (UMH).
ESIC Campus in Valencia
Av. de Blasco Ibañez, 55 | 46021 Valencia
View in Google Maps
Phone
Modalidad Presencial
Language: Spanish