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From an economic point of view, elasticity allows us to know how supply and demand change in response to price variations. This concept is essential for understanding and analyzing different economic scenarios.

Positioning yourself against competitors is not easy, especially in a context where competition is stronger than ever. If you do not take care of your customers or offer them something different, another company will come along with services and products similar to yours to offer them.

Nos encontramos en un mundo cada vez más digitalizado, en el que la tecnología desempeña un papel indispensable, y el sector del marketing, que ha sufrido muchísimos cambios con su llegada, no es una excepción. Hace apenas 20 años esta era una disciplina casi desconocida, pero en la actualidad no hay compañía que no considere el marketing una estrategia de negocio más para conectar con sus clientes.

Monetary policy is one of the most effective strategies applied by central banks in pursuing economic stability. It involves adjustments made on the total monetary supply related to the overall level of interest rates prevailing in a nation.