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TÍTULO SUPERIOR EN DIRECCIÓN DE MARKETING GLOBAL

El título más completo de marketing y con mayor prestigio se actualiza. Lo hace para adaptarse a las nuevas necesidades del mercado y las empresas, combinando todos los instrumentos del marketing, la economía digital, la estrategia empresarial y las competencias directivas.

Incorporarás los conocimientos y habilidades necesarias para definir la estrategia de marketing, tener una visión global del mercado, la gestión de marca y las políticas comerciales de cualquier empresa u organización.

Your future in marketing starts here.

DO YOU HAVE ANY DOUBTS?

¿POR QUÉ ESTUDIAR EL TÍTULO SUPERIOR EN DIRECCIÓN DE MARKETING GLOBAL?

Serás un profesional de los siguientes ejes formativos:

  • Marketing y ventas: El ADN de ESIC University
  • Dirección y Estrategia: Ordena tus ideas, planifica, controla resultados…
  • Emprendimiento: Te ayudaremos a crear una empresa o a convertir una idea en un modelo de negocio.
  • Economía digital: La digitalización de las empresas es una realidad.
  • Internacionalización: Adquiere una perspectiva y visión abierta e internacional.

97%

RATIO DE EMPLEABILIDAD
AL AÑO DE FINALIZAR
EL GRADO

PRACTICAL APPROACH

Sabemos que la teoría por sí sola no es suficiente. Por eso, nuestro programa se enfoca en aplicar los conceptos y estrategias de marketing en situaciones reales a través de proyectos en grupo y prácticas en empresa para que salgas preparado para enfrentar los desafíos del mundo laboral.

STUDENT PROFILE, WHO IS THE DOUBLE DEGREE AIMED AT?

Estudiantes que deseen dedicarse al marketing y/o la gestión comercial. Interesados en convertirse en profesionales globales, capaces de trabajar en cualquier lugar del mundo.

Que además tengan...

  • Espíritu emprendedor. La carrera dota a los alumnos de las herramientas necesarias para poder crear y gestionar una empresa.
  • Capacidad creativa. Proporciona una estructura de pensamiento versátil, coherente y creativa.
  • Conocimientos sobre economía digital. Incorpora elementos formativos relacionados con la economía digital y el uso de nuevas tecnologías.
profile

COMPETENCIAS DEL TÍTULO SUPERIOR EN DIRECCIÓN DE MARKETING GLOBAL

1

Elaborar un plan de marketing anual que incluya el establecimiento de objetivos, estrategias y planes de acción con KPIs medibles.

2

Adaptabilidad a los cambios en el mercado, las tendencias del consumidor y el entorno empresarial, y para ajustar las estrategias de marketing en consecuencia.

3

Realizar y gestionar campañas de marketing digital de forma práctica con el uso de las principales herramientas: SEO, SEM, web, redes sociales, e-commerce y Big data.

4

Potenciarás tu creatividad para generar ideas innovadoras y creativas para campañas publicitarias, estrategias de comunicación y desarrollo de productos.

ELIGE UNA DE NUESTRAS OPCIONES INTERNACIONALES

Para obtener la titulación, deberás realizar el menos una de estas dos opciones internacionales:

Plan de estudios

Primer semestre

Asignatura ECTC Type
Introduction to Economics 4,5 P Propia
Bussines Eviroment 4,5 P Propia
Introduction to Marketing 4,5 P Propia
Digital Ecosystem 4,5 P Propia
Investigación Científica 4,5 P Propia
Anthropology 3,0 P Propia
Ofimática Pro I 3,0 P Propia
Ser Profesional 3,0 P Propia
English I 6,0 P Propia

Segundo semestre

Asignatura ECTC Type
Investigación de Mercado 4,5 P Propia
Consumer Behavior 4,5 P Propia
Business Analytics 4,5 P Propia
Sistemas de Información Contable 4,5 P Propia
Estadística Aplicada 4,5 P Propia
Ofimática Pro II 3,0 P Propia
Critical Spirit 4,5 P Propia
English II 6,0 P Propia

Primer semestre

Asignatura ECTC Type
Product Marketing 4,5 P Propia
Princing 4,5 P Propia
Dircom 4,5 P Propia
Búsqueda y Análisis de Tendencias 4,5 P Propia
Negociación Comercial 4,5 P Propia
Multimedia 3,0 P Propia
Desarrollo Creativio 4,5 P Propia
Ingés III 6,0 P Propia

Segundo semestre

Asignatura ECTC Type
Trade & Retail Marketing 4,5 P Propia
Markcom 4,5 P Propia
Sales Management 4,5 P Propia
Marketing de Clientes 4,5 P Propia
Previsión de Ventas 4,5 P Propia
Bases de Datos 3,0 P Propia
Teamworking 4,5 P Propia
Inglés IV 6,0 P Propia

Primer semestre

Asignatura ECTC Type
Marketing Management 4,5 P Propia
Business Strategy 4,5 P Propia
Dirección de Empresas y Responsabilidad Social 4,5 OP Optativa
Gestión de Talento 4,5 P Propia
Marco Jurídico 4,5 P Propia
Digital Marketing Strategies 4,5 P Propia
Christian Social Thought 3,0 P Propia
Generation of Digital Spaces 3,0 P Propia
Autodiagnóstico 3,0 P Propia

Segundo semestre

Asignatura ECTC Type
Finanzas de Marketing 4,5 P Propia
Marketing Inteligente (ON Y OFF) 4,5 P Propia
Digital Marketing Metrics and Analytics 4,5 P Propia
Data Driven Marketing 4,5 P Propia
Decision Marketing 4,5 P Propia
Marketing Plan 4,5 P Propia
Business Ethics 3,0 P Propia
Programación 3,0 P Propia
Leadership 3,0 P Propia

Primer semestre

Asignatura ECTC Type
Global Mindset 4,5 P Propia
Glocal Marketing 4,5 P Propia
Global Communication 4,5 P Propia
E-Markets 4,5 P Propia
Finanzas Estratégicas 4,5 P Propia
Realidad Digital 3,0 P Propia
My Digital Footprint 3,0 P Propia

Segundo semestre

Asignatura ECTC Type
Innovación Empresarial 4,5 P Propia
Entrepreneurship 4,5 P Propia
Creación de Empresas 4,5 P Propia
Business with a Global Cause 4,5 P Propia
Mindlab 3,0 P Propia
Transformación y Cambio 3,0 P Propia
Prácticas externas 24,0 A Propia
TFT - Trabajo de Fin de Título 6,0 A Propia

Employability

JOB OPPORTUNITIES

Responsible for the company's brand, you will have to manage the company's image and make key decisions to manage its reputation, positioning and identity in the market.

Ejecuta estrategias para promover productos o servicios, utilizando medios tradicionales y digitales. Analiza datos, y gestiona campañas para alcanzar los objetivos comerciales de la empresa.

His responsibilities within social media include creating and publishing content, interacting with the audience, analyzing metrics and developing strategies to increase engagement and reach across platforms.

Profesional encargado de recopilar, analizar e interpretar datos relacionados con el mercado en el que opera una empresa Mediante la investigación de mercado, de tendencias, de la competencia, el target y el entorno. Aporta información estratégica clave para el negocio.

Responsible for managing CRM, a technology system designed to manage customer relationships. As a strategy, it involves focusing on understanding customers' needs and preferences in order to offer them products and services that meet their expectations and foster loyalty.

Person in charge of supporting and supervising a company's online sales. Create and implement e-commerce strategies to facilitate the customer's shopping experience and optimize sales. Their goal is to drive sales growth and maximize profitability through the e-commerce platform.

INTERNATIONAL MOBILITY OPTIONS

University exchange within the European educational space.

European Union countries

It can be one semester or two semesters (one full year) *.

For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.

*If the stay is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.

The Erasmus scholarship depends on the country of destination.

University exchange within the non-European educational area.

Asia, Africa, Latin America, America.

It can be one semester or two semesters (one full year) *.

For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.

*If the stay is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.

The amount corresponding to the course at ESIC will be paid.

University exchange in multiple destinations according to agreements.

United States, Ireland and France.

It can be one semester or two semesters (one full year) *.

For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.

*If the stay is for a full year, it must be done in the 3rd year.

This program entails payment of training at the host university and payment of the course fee at ESIC.

The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.

University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).

Everyone.

Stay for only one semester, either the 1st or 2nd semester. In the case of Dual Degrees, it may be your third international semester.

Mobility to add an official degree from the country of destination by studying abroad for one year.

France, Germany and Amsterdam.

For 3rd year students.

Short-term summer mobility.

Destinations such as London or the USA

Depending on the destination, the duration varies from 2 to 6 weeks.

  • Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
  • If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
  • If you are studying an Official Degree at Spanish, you must have a minimum level of C1 or equivalent.
  • For destinations in the United States: TOEFL or IELTS.
  • Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
  • The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.

*International destinations are limited, subject to change.

All international options incur additional costs.

ADMISSION PROCESS

We will accompany you throughout the process, guiding and advising you to choose the best option for your professional career.

1 orientation

  1. Request information by leaving your contact information and you will receive confirmation of your request.
  2. The admissions team will contact you to coordinate a personalized counseling.

2 requirements and
documentation

After the orientation, you will need to arrange with your counselor a day to take the admission tests, which you can take any day of the week.

In addition, you will need to send the required scanned documentation to your consultant before testing.

3 admission
admission tests

The tests are conducted in the language of the degree you wish to study (Spanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.

  1. Motivation Letter.
  2. Business Case
  3. English test*.

* This test is not exclusive. Candidates who have an official English certificate do not need to take this language test.

4 RESERVATION OF PLACE
AND REGISTRATION

Once you pass the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and registration fees within the period indicated by your advisor.

The formalization of the enrollment will take place when you have access to the virtual campus and the corresponding period opens.

The Student Services Office will advise you on the next steps to take.

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CREDIT RECOGNITION AND TRANSFERS

Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?

  • - Gather the necessary information to make your application for credit recognition.
  • - We will evaluate your application and we will give you an answer as soon as possible with the credit recognition study.
  • - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
More information

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SCHOLARSHIP AND AID PLAN

Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.

  • - National Mobility
  • - International Alumni
  • - Academic Excellence
  • - Enrolled Siblings
  • - Alumni
  • - Large Family
  • - Single Parent Family
  • - Entrepreneurship
  • - Diversity Scholarship
  • - ESIC Study Grants
  • - Doctorates
  • - Agreement with educational centers
  • - ESIC CFGS Students
  • - Agreement with companies
More information

Where is it taught?

Madrid

Campus ESIC en Madrid

Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
Ver en Google Maps

Phone

91 452 41 00

Modalidad Presencial

Language: Spanish

Seville

Campus ESIC en Sevilla

C. Leonardo Da Vinci, 9, Isla de La Cartuja | 41092 Sevilla
Ver en Google Maps

Phone

95 446 00 03

Modalidad Presencial

Language: Spanish

Malaga

Campus ESIC en Málaga

Calle Severo Ochoa, 49 | 29590 Campanillas
Ver en Google Maps

Phone

95 202 03 69

Modalidad Presencial

Language: Spanish

Pamplona

Campus ESIC en Pamplona

Avda. Anaitasuna, 31 | 31192 Mutilva
Ver en Google Maps

Phone

948 29 01 55

Modalidad Presencial

Language: Spanish

Grenada

Campus ESIC en Granada

C/Periodista Eduardo Molina Fajardo, 38 | 18014 Granada
Ver en Google Maps

Phone

958 22 29 14

Modalidad Presencial

Language: Spanish

FREQUENT QUESTIONS

Nuestro programa está enfocado en proporcionar una base sólida en gestión empresarial y, ofrecer asignaturas y actividades extracurriculares centradas en el emprendimiento, como cursos de creación de empresas, talleres de desarrollo de planes de negocio, mentoría por parte de empresarios exitosos y acceso a recursos de apoyo para startups.

Depending on the type of scholarship or grant there is a different deadline. You can access this link to check them.

Yes, you can study our Higher Degree in Global Marketing Management at ESIC University, which is the degree with the highest degree of specialization in marketing and a reference in Spain.

Shall we inform you?