ONLINE HIGHER PROGRAM IN MARKETING AUTOMATION
Learn how to create the omniexperience campaigns that brands need to achieve engagement with their customers.
Designed for future marketing leaders, capable of designing integrated and personalized marketing campaigns through Salesforce's leading technology.
You will be able to design marketing campaigns, Advertising, Paid media, under the vision of personalization and optimization. It will allow you to generate lead generation, nurturing and automated retention actions, reaching the strategic and analytical knowledge that allows you to make decisions and generate business.
Language:
SpanishOnline
Available locations
- Online Format
WHY STUDY MARKETING AUTOMATION?
To obtain a comprehensive, strategic and practical vision of Marketing Automation, with the competitive advantage of becoming an expert in the tools that Salesforce offers for the management of a company's Marketing processes on a unified platform.
This is a one-of-a-kind program designed to specialize in Marketing Automation, with a focus on the scope of expert knowledge of Salesforce Cloud marketing solutions.
A first class teaching team that on a daily basis is training the best companies in the adoption of methodologies, technology and Marketing Automation with the updates demanded by the market. We also have an accredited Salesforce instructor team.
The Marketing Automation Advanced Program includes exclusive content and access to Salesforce licenses and technology environment.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our PSOMAR stands out for:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ENTRY PROFILE, WHO IS THE PROGRAM AIMED AT?
Marketing leaders or managers
Digital transformation leaders or managers
Marketing managers
Professionals with functional and managerial profiles such as Sales & Marketing
Marketing Automation, Customer Experience Management, CRM Managers and Managers who want to learn how to provide more value in digital channels and tools, in business management and transformation.
Professionals who are part of teams in transformation or who are going to join challenges of transformation or continuous digitization.
TESTIMONIALS
Objectives of the Higher Online Program in Marketing Automation
Acquire a Customer Centric strategic vision, considering the role of CRM, current trends and the digital transformation processes involved.
Contextualize the scope of CRM and the linkage with Marketing Automation, being the Marketing Cloud expert.
Be able to define, implement and analyze lead generation and nurturing campaigns from a practical point of view through the Salesforce tool.
Identify, critique and propose analysis, measurement and data management models to ensure high profitability and efficiency of digital marketing through CRM.
To be able to develop successful tactics and campaigns via Marketing Automation, considering customer LTV, omnichannel and the most appropriate tools to achieve brand-customer engagement.
ACADEMIC PROGRAM
This program is designed to provide all the knowledge and skills required by today's market to manage and handle actions that drive loyalty, increase business and exploit your database to focus on sustainable business growth.
- Role of CRM in digital transformation
- Why Salesforce?
- Content generation
- Audience management and segmentation
- Email marketing
- Mobile Marketing
- Automation. Customer Journey
3. Paid Media Campaign Optimization with Marketing Cloud Advertising
4. Content Personalization with Marketing Cloud Personalization (aka Interaction Studio)
5. Real-time Marketing Metrics Analysis with Marketing Cloud Intelligence (aka Datorama)
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
Methodology in the implementation of end to end case studies of Marketing Automation projects.
Group cases of a real company project using Salesforce Marketing Cloud development.
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
*Faculty and guest speakers are subject to change.
JOB OPPORTUNITIES
Profiles with capacity for:
- Marketing Area Technician
- CRM Area Technician
- Digital transformation consultant
- Marketing Automation Consultant
- Innovation Management and Direction
- Business Developer
- New Products and Services Developer
- Digital Transformation Developer
Campus and prices
Online Superior Program in CRM and Marketing Automation in Online Format
Campus in Online Format
Avenida Juan XXIII 12 | 28223 Pozuelo de Alarcón, Madrid
View in Google Maps
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
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