SPECIALIZED ONLINE COURSE IN ECOMMERCE
Learn and master the keys and tools to design, create and manage an ecommerce business.
Are you thinking of setting up an ecommerce and want to know all the keys to create it successfully? Do you know the operations that you must master in the management of an online store? This course, developed and taught by experts in the world of e-commerce, will guide you through the training and mastery of the tools and levers to plan, launch and manage your online store with guarantees.
- Online
Language:
SpanishOnline
Available locations
- Online Format
WHY STUDY E-COMMERCE?
In recent years, ecommerce has become an integral part of the global economy, experiencing significant growth over the last few decades.
Learning from the ecommerce ecosystem will allow you to understand and take advantage of a constantly growing market.
Gain the skills necessary to make more informed decisions and manage your business assets.
Learn how to manage a business in the digital world, where technology plays a fundamental role.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our CEOCE stands out for:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
PROFILE OF THE PARTICIPANT WHO IS THE COURSE AIMED AT?
Marketing, communication, advertising and/or sales professionals
E-commerce professionals
Professionals in traditional sales channels (retail, distribution, manufacturers)
Digital marketing managers
Agency and interactive consulting professionals
Entrepreneurs and SME managers
Objectives of the Specialized Online Course in Ecommerce
You will learn how to plan, create and develop an online store or improve an existing one.
You will master the disciplines related to e-commerce.
You will know all the strategic aspects to take into account to approach the creation of an online store.
Manage a successful ecommerce with the key digital tools and tactics to do so.
ACADEMIC PROGRAM
This course consists of two main areas of knowledge in the field of e-commerce. On the one hand, you will delve into the main strategic aspects that must be devised and planned in the development of an online store. On the other hand, we will delve into the 9 major areas of operation of an Internet sales business, in order to master them before launching the ecommerce.
In the online ecosystem, the business website is the main point of contact for all the main steps with customers in ecommerce. How to carry out the design from the ideation to the implementation of the same, will be the different sections to understand in this subject. For this we will use web design tools (Figma). The complement in this subject will be the definition of the necessary analytics and how to understand it (GA4 and Hotjar will be the tools to review).
In the case of having to ship physical products in the online sales process, logistics will play a key role, both to ensure a good customer experience and to contain the store's costs. Any inefficiency will have a negative impact. We will learn about the different logistics models for ecommerce. From the traditional own warehouses, to the current advanced dropshipping models, through different configurations at all stages of the process.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
Creating the business model for online sales. How to conduct market research and develop the Business Model Canvas.
Analysis and Creation: Analysis of the revenue equation of an ecommerce. Analysis of case studies for conversion rate optimization. Creation of an online catalog will be the other area of work in the workshop.
Business models and business: In this workshop you will also learn about Amazon's business model in detail. It will also delve into the guidelines for the internationalization of the business and other disciplines of business operations.
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
Alvaro Manuel Gómez Vieites
Diego Manuel Puente Gascón
Mariano Torrecilla Lahuerta
Iván Casado Ginés
Marta Panera García
*Faculty and guest speakers are subject to change.
JOB OPPORTUNITIES
Knowledge of this discipline will allow you to approach new opportunities:
-Entrepreneurship. If you are thinking of starting a new internet sales business activity, acquiring the necessary skills to undertake that opportunity is nowadays, almost a necessity for many new online business initiatives.
- Professional development within a company. Now that all companies are beginning to explore the different possibilities of ecommerce, having the right skills can put you on the path to professional growth within your company.
- Job Search. As a catalyst for new job opportunities to occur given the demand for professionals in digital areas.
Campus and prices
Online Specialized Course in Ecommerce in Online Format
Campus in Online Format
Avenida Juan XXIII 12 | 28223 Pozuelo de Alarcón, Madrid
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SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
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