ONLINE CERTIFICATE IN DIGITAL MARKETING
Certifies knowledge of the fundamentals of Digital Marketing.
Boost your professional profile with dynamic and realistic training focused on key digital projects. Our program focuses on strengthening your skills in critical areas of digital, including online positioning, strategic data management with advanced technology, effective use of social networks and e-commerce evolved into an omnichannel experience. Prepare yourself to excel in a competitive environment with the most in-demand skills in today's marketplace.
- Online
Language:
SpanishOnline
Available locations
- Online Format
WHY STUDY THE ONLINE CERTIFICATE IN DIGITAL MARKETING?
This Intensive Course will provide you with a complete and current overview of digital marketing, equipping you with the skills and knowledge to make the most of current tools and strategies, as well as allowing you to adapt and evolve in an ever-changing digital environment.
ONLY 15 MINUTES A DAY
Our compact learning adapts to the busiest of routines
100% ONLINE AND AT YOUR OWN PACE
Connect from any device, wherever you are.
SELF-EVALUATION
10 evaluation tests and a final knowledge test
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our CFOMD stands out for:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
20 years offering online training: With an average rating of more than 9 from our students, at ESIC we offer an online experience that is as close as possible to face-to-face training: because we encourage teamwork, networking, proximity to professors and program directors...
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
ESIC Play: With our intelligent training platform you can measure the evolution of your skills in real time to achieve your goals, enjoying an innovative user experience and taking control of your learning. A multi-device platform, available 24/7, with which you can train at your own pace from wherever you want.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
20 years offering online training: With an average rating of more than 9 from our students, at ESIC we offer an online experience that is as close as possible to face-to-face training: because we encourage teamwork, networking, proximity to professors and program directors...
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
ESIC Play: With our intelligent training platform you can measure the evolution of your skills in real time to achieve your goals, enjoying an innovative user experience and taking control of your learning. A multi-device platform, available 24/7, with which you can train at your own pace from wherever you want.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ENTRY PROFILE, WHO IS THE CERTIFICATE AIMED AT?
Marketing professionals.
Media professionals.
Advertising media buying and selling professionals.
Advertising and communication agency professionals.
Professionals who want to understand the new digital environment.
Objectives of the Online Certificate in Digital Marketing
To know digital marketing with a strategic vision.
Understand how to develop a digital marketing plan.
Understand ROI and how ROI is calculated.
Know the different digital marketing techniques.
Understand the main concepts of web analytics.
Distinguish the key elements for the effective construction of digital assets.
PROGRAM STRUCTURE
The Online Certificate in Digital Marketing is designed for those looking to learn modern digital strategies and take their business to the next level.
Through 40 training videos, it covers fundamental areas such as SEO, SEM, social media, data analysis and content strategy, offering a 360º vision of the digital ecosystem. The course also includes 10 evaluation tests, a final knowledge test and a diploma of completion upon completion of the program.
- You will understand how to create engaging and functional digital experiences for users.
- You will learn user-centered design techniques to improve usability and customer satisfaction.
- You will understand the strategies to optimize the positioning of an online store organically in search engines.
- You will learn updated SEO techniques to improve the visibility and traffic of your online store.
- You will learn how to use search engine advertising tools to maximize the visibility and conversion of your online store.
- You will learn how to create effective pay-per-click (PPC) campaigns to achieve specific marketing objectives.
- You will develop a solid social media strategy to increase the presence and engagement of your online store.
- You will learn about different social platforms to promote products and services effectively.
- You will learn how the Inbound methodology can help you attract, convert and retain customers in the digital environment.
- Review content strategies to attract and retain customers over time.
- You will understand how to use programmatic buying to maximize the impact of digital advertising campaigns.
- You will learn strategies and techniques to reach specific audiences efficiently.
- You will use analytical tools to measure the performance and effectiveness of digital strategies.
- You will know the return on investment (ROI) of digital marketing campaigns to optimize resources and strategies.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Application
- Request information through our form.
- A consultant will contact you within 24-48 hours.
- You will have a first contact call and a consultancy will be convened for questions and doubts.
- There is a second call where all your doubts are solved and you are guided in everything you need.
2 Test
- If the program fits you, you proceed to apply.
- You prepare the necessary documentation (such as university degree or certificates).
- You conduct a personal and professional rehearsal.
- You deliver all the documentation.
3 Interview
- Once the documentation is approved, you will be scheduled for an interview with the program director.
- In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have.
4 Enrollment
- After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalize your registration.
- As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and wish you to make the most of your training.
ESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
CONTENT DESIGNED FOR YOU
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