TRAINING OFFER IN THE MARKETING CATEGORY
EXECUTIVE PROGRAMS offers Postgraduate Programs, Specialized Courses and Management Programs.
Discover our training offer focused on Marketing, Digital Marketing- e-commerce-Sales, Growth, Customer Experience, RevOps. In addition, we are committed to all professional profiles and sectors, so we also have a wide range of degrees in Marketing and Technology.
The Executive Programs is the best way to be continuously trained as a professional for performance and professional growth.
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Superior Programs
Higher Program in Digital Marketing
Where it is taught
- Barcelona
- Valencia
- Zaragoza
Modality On-site
Language Spanish
Duration 4-5 months
Type
It covers the techniques and tools necessary to develop the capacity for business analysis, as well as the strengthening of professional and managerial competencies and skills to lead, make decisions and be fully aware of the results generated in the fields of digital marketing. In short, a combination of professional skills...
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Superior Programs
Higher Online Program in Digital Marketing
Where it is taught
- Online Format
Announcements 01 April 2025
Modality Online
Language Spanish
Duration 4 months
Type
It covers the techniques and tools necessary to develop the capacity for business analysis, as well as the strengthening of professional and managerial competencies and skills to lead, make decisions and be fully aware of the results generated in the fields of digital marketing. In short, a combination of professional skills...
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Superior Programs
Higher Online Program in Artificial Intelligence Applied to Marketing and Sales
Where it is taught
- Online Format
Convocatorias 25 Abril 202528 Abril 2025
Modality Online
Language Spanish
Duration 3 months
Type
This program, focused on those professionals who in their day-to-day work increasingly see the need for the application of AI, will delve into all the implications and possibilities that Artificial Intelligence is already offering for the world of Marketing and sales strategies of companies.....
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Superior Programs
Higher Online Program in Marketing Automation
Where it is taught
- Online Format
Announcements October 2025
Modality Online
Language Spanish
Duration 3-4 months
Type
Designed for future marketing leaders, capable of designing integrated and personalized marketing campaigns through Salesforce's leading technology. You will be able to design marketing campaigns, Advertising, Paid media, under the vision of personalization and optimization. You will be able to generate lead generation, nurturing and automated retention actions,...
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Superior Programs
Higher Online Program in Customer Service Management and Direction
Where it is taught
- Online Format
Announcements 08 April 2025
Modality Online
Language Spanish
Duration 6 months
Type
This program will allow you to acquire the key knowledge and global vision necessary to manage teams and operations in the Contact Center, Sales and Customer Service areas. The new digital media are opening possibilities in management, in this program you will learn the latest tools and technologies...
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Superior Programs
Higher Program in Sales Management
Where it is taught
- Madrid
- Barcelona
- Valencia
- Zaragoza
- Pamplona
- Bilbao
- Seville
- Grenada
- Malaga
- Alcoy
- Gandía
Announcements May 30, 202504April 202523May 202516May 202509May 2025May2025
Modality On-site
Language Spanish
Duration 6 months
Type
The management of sales teams is becoming increasingly important. The result of their work is the one that has the greatest impact on the company's profit and loss accounts. Sales Management must innovate, plan, organize, supervise and direct the activity of the sales force, in order to achieve the best results....
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Specialized Courses
Online Specialized Course on Generative Artificial Intelligence to Boost Productivity
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 2.5 months
Type
You will learn how to apply Generative AI in different contexts and solve specific challenges, which will allow you to develop practical and relevant skills for your career. Forget about tedious and repetitive tasks that consume your time and energy. With this intensive course, you will master the most innovative AI tools to...
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Specialized Courses
Specialized Online Key Account Manager Course
Where it is taught
- Online Format
Announcements May 30, 2025
Modality Online
Language Spanish
Duration 5 weeks
Type
Among the great challenges we are exposed to in business management, there is one that cohabits among them all with great prominence: strategic customers, a great challenge that requires a clearly planned approach. Today, the new archetype of management by the Key Account Manager focuses on the strategic customer....
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Specialized Courses
Specialized Online Product Manager Course
Where it is taught
- Online Format
Announcements May 30, 2025
Modality Online
Language Spanish
Duration 5 weeks
Type
The Product Manager is one of the key pieces in today's company, which must necessarily meet the new requirements imposed by the current market, adapting and enhancing their knowledge, tools and professional skills in order to obtain a profitable talent applicable in their new responsibilities. This course...
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Specialized Courses
Online Specialized Course in Lead Generation and CRM
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
With the Lead Generation and CRM course you will become a professional in customer management and lead generation with high impact on the business. Customer relationship management is essential in today's highly competitive environment. Until recently, there was a false...
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Specialized Courses
Online Specialized Course in Ecommerce
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
Are you thinking of setting up an ecommerce and want to know all the keys to create it successfully? Do you know the operations that you must master in the management of an online store? This course, developed and taught by experts in the world of e-commerce, will guide you through the training and mastery of the tools you need to...
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Specialized Courses
Specialized Key Account Manager Course
Where it is taught
- Madrid
- Valencia
- Bilbao
- Barcelona
Announcements 04 April 202523May 202516May 2025
Modality On-site
Language Spanish
Duration 5 weeks
Type
Among the great challenges we are exposed to in business management, there is one that cohabits among them all with great prominence: strategic customers, a great challenge that requires a clearly planned approach. Today, the new archetype of management by the Key Account Manager focuses on the strategic customer....
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Specialized Courses
Specialized Online Course SEO & SEM
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
Learn how to design the Digital Marketing Strategy from the areas of search engines such as SEO and SEM. We will analyze the competition and evolution of the sector, applying positioning rules between channels. In addition, we have included a layer of Analytics as a strategic axis of the course proposal to strengthen...
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Specialized Courses
Online Specialized Course in Digital Marketing
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
A strategic and practical vision of digital marketing that allows to have the knowledge and tools to develop the digital marketing plan with the main actions such as SEO, SEM, Social media, design of digital assets, programmatic advertising. This course is the lever that allows you to have enough knowledge to start your digital...
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Specialized Courses
Online Specialized Course in Digital Analytics
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
A program designed for those who want to delve into the world of Digital Analytics and measurement of results in the online environment. Designed for digital marketing professionals who want to increase their skills in everything related to the measurement of their websites, apps and digital campaigns. Combining...
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Specialized Courses
Specialized Product Manager Course
Where it is taught
- Madrid
- Valencia
- Bilbao
- Barcelona
Announcements 23 May 202516May 2025
Modality On-site
Language Spanish
Duration 5 weeks
Type
The Product Manager is one of the key pieces in today's company, which must necessarily meet the new requirements imposed by the current market, adapting and enhancing their knowledge, tools and professional skills in order to obtain a profitable talent applicable in their new responsibilities. This course...
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Specialized Courses
Online Specialized Course in Social Media Management
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
An intensive course taught by active digital experts, during which you will learn to create, integrate and develop the opportunities offered by social networks and social media in your relationship, communication and sales strategies with your current and potential customers. + academic information ...
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Specialized Courses
Online Specialized Course in Customer Experience Management
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
Customer Experience is one of the pillars of the strategic plans of all types of organizations today. A professional specialized in Customer Experience must understand all the elements that integrate these strategies and know how to apply the main tools and methodologies to understand and design experiences.....
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Specialized Courses
Online Specialized Course in Growth Marketing
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
The Growth Marketing Specialized Course is your gateway to a world where traditional marketing is transformed, offering the most current knowledge to drive the growth of your company. This program is designed for professionals, startups and companies that are looking to innovate and apply agile marketing strategies....
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Specialized Courses
Online Specialized Course in Influence Marketing
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
You will learn how to identify the right influencers, create engaging content and measure the impact of your influencer campaigns on various social platforms. With a practical approach, the program combines theory with real case studies, giving you the necessary tools to successfully integrate this discipline into your social media strategy.
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Specialized Courses
Online Specialized Course in Digital Advertising
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
The correct management of the advertising budget of any company is one of the keys most observed from Marketing and General Management, due to its economic relevance and the logical impact on sales and profitability. In order to carry out a correct advertising campaign, we must take into account, from a possible advertising brief, to the...
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Specialized Courses
Online Specialized Course in B2B Marketing
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration 3 months
Type
Our program focuses on providing you with a solid strategic vision of the B2B environment. You will explore key topics such as data segmentation, account-based marketing, personalization, customer experience, digital channels, automation, agile sales, technology innovation and growth strategies. These sessions will equip you with the skills...
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Certificates
Online Certificate in Digital Marketing
Where it is taught
- Online Format
Announcements January 27, 2025
Modality Online
Language Spanish
Duration Flexible format, only 15 minutes per day
Type
Certifies knowledge of the fundamentals of Digital Marketing. Boost your professional profile with dynamic and realistic training focused on key digital projects. Our program focuses on strengthening your skills in critical areas of the digital realm, including online positioning, strategic data management with advanced technology, digital...
ESIC Lifelong Learning Masters
As regulated by Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for quality assurance, ESIC offers you various programs including MBAs, Master's Degrees and Master's Degrees in Lifelong Learning backed by the prestige of our university: ESIC University.
In this way, you will be able to choose between:
University Master's Degrees,
with which you will obtain an official degree from ESIC University.
Lifelong Learning Masters,
with which you will be able to obtain a degree issued by ESIC University and another issued by ESIC Business & Marketing School
Private Master's Degrees
issued by ESIC Business & Marketing School
MOST SOUGHT-AFTER DEGREES
SENIOR MANAGEMENT PROGRAM TEAM LEADERSHIP
Lead and manage people and teams in a digital, flexible, inclusive and global environment with the senior management program in team leadership.
Duration: 4 months
Method of payment: On-site
SENIOR MANAGEMENT PROGRAM TECH & DIGITAL BUSINESS
Designed by managers for managers seeking to renew their vision, criteria and leadership to transform, re-invent and drive key areas of their organization.
Duration: 4 months
Method of payment: On-site
SENIOR MANAGEMENT PROGRAM IN SUSTAINABILITY
It empowers managers to learn the signals, anticipate changes and transform business models, with a vision of shared value creation and positive impact.
Duration: 4 months
Method of payment: On-site
POSTGRADUATE DEGREE IN DIGITAL MARKETING [PSMD].
will teach you how to successfully communicate your product or service through the Internet, in all types of media and relationships.
Duration:5 months
Mode: Classroom
Why study Marketing at ESIC?
Our programs are positioned among the most prestigious national and international rankings. For us it's not just numbers, but the pursuit of excellence through solid and updated academic programs, top-notch faculty who are active in the job market, tools and licenses to nurture the practical part and that you learn by working, not by retaining knowledge. We draw inspiration from real life to prepare you for real life.
In addition, we have a wide network of successful graduates in the area, with whom you can establish professional contacts and learn first-hand their opinion about our Masters, Courses and Postgraduate in Marketing.
MARKETING RANKINGS AT ESIC
Alumni testimonials
Sara Vega
Director of Marketing and Communications at FNAC
Ricardo Vaquero
COO of Banca March
Cecilia Kindelán
Executive MBA Director at ESIC
Joaquín País
CEO at Shower Thinking, Director PSMA
TODAY IS MARKETING
HEM
The largest marketing event in Spain. It is already XVI years celebrating Hoy Es Marketing, a must on the agenda of the best professionals in business, marketing, communication and digital economy.
An event that not only consolidates, but grows every year.
DIGITAL BUSINESS SUMMIT
DBS
Digital Business Summit is the essential event that brings you high impact trends in the digital marketing ecosystem. An event that will give you answers, through real cases, on how companies are facing trends and innovations in marketing and sales.
ON FEST
ON FEST by ESIC is a festival of activities related to the world of marketing, business and technology.
If you are a professional who wants to grow and specialize professionally, ON FEST by ESIC offers you a microlearning experience in an open, free, practical and dynamic format.
This festival is not made up of linear talks, nor eternal lectures. You will finish each activity with something new learned, made by you. You will be surrounded by professionals like you, and you will learn from active experts, content creators, entrepreneurs and many more profiles.
MARKETING PLAYLIST
Every game has rules and the rules of marketing are constantly reinventing themselves to adapt to a new consumer and lifestyle. MARKETING PLAYlist is a free, fast, flex and fun event that will show you what marketing looks like today and tomorrow. An event that will change the rules of the game and raise your expectations to the next level.
This event is about discovering, through 4 companies that do very good marketing, how to sound unique, how to move fast, how to adapt to every time and place, and how to connect with audiences. In addition, it will be an event in a format that mixes entertainment and knowledge.
Executive Programs Events
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
WORKING BREAKFAST: Digital Economy and Global Trends
KAM 2025: Key Account VALUE Strategies
Rethink by ESIC
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