Master's Degree in Marketing and Commercial Management
Get ready to lead business change with the Master in Marketing and Sales Management, a master's degree in Marketing complemented with business management skills, harnessing the power of data and technology.
ESIC's Master's Degree in Marketing and Sales Management (GESCO) is a unique opportunity to acquire a comprehensive vision of marketing and sales in a highly dynamic and competitive environment. Designed for professionals seeking to enhance their skills and knowledge, this program offers cutting-edge training with a practical and applied approach, ensuring a comprehensive and updated preparation to meet the challenges of today's market.
Through this integrated management program, you will acquire the necessary skills to lead marketing, business development and sales functions. You will enhance your critical-analytical thinking to anticipate the market and develop business opportunities in complex omnichannel environments. Technology and data condition both the consumer and the B2B customer in their decision-making process, so the company's marketing and commercial plans must respond to this new ecosystem.
Master's Degree in Lifelong Learning from ESIC University
Upon completion of the program, you will be able to obtain the title of Master of Continuing Education in Marketing and Sales Management issued by ESIC University.
- Executive
- Full Time
- Part Time
- Executive
- Executive
- Executive
- Executive
- Executive
- Executive
- Executive
Language:
SpanishOn-site
Available locations
- Madrid
- Barcelona
- Valencia
- Seville
- Zaragoza
- Malaga
- Bilbao
- Grenada
- Alcoy
WHY STUDY A MASTER'S DEGREE IN MARKETING AND BUSINESS MANAGEMENT?
Marketing goes far beyond advertising and communication. We seek to develop your competencies and management skills necessary for your professional development in two areas that are closely linked.
Employability
Today, there is a need to adopt a more strategic position focused on the consumer, data-driven decisions and revenue generation, taking into account concerns around corporate responsibility, sustainability and ethics. Combining marketing and business management techniques will give you a holistic view to face the present.
Versatility
The marketing and sales functions are fundamental to achieve objectives in a company and the collaboration between both areas plays a critical role in generating new business opportunities in a company. For this reason, it is normal for a person to pass through both departments during his or her professional development. By studying both areas, you will be able to take on the management of both departments, whether as Chief Marketing Officer (CMO), Chief Commercial Officer (CCO) or General Manager of Marketing and Sales.
Integral vision of marketing and sales
The master's degree offers a global and integrative vision of marketing and business management, covering all critical areas of the field. Students will learn to design and execute effective marketing strategies, manage high-performing commercial teams, and use analytical tools for informed decision making. This holistic approach ensures that graduates are prepared to assume leadership roles in any organization.
Active Methodologies and Experiential Learning
We strongly believe in the power of active learning. Our classes go beyond traditional lectures, incorporating dynamic discussions, team projects and real-time case studies. This hands-on approach allows students to immediately apply the concepts learned, developing critical skills for their future careers.
Employability
Today, there is a need to adopt a more strategic position focused on the consumer, data-driven decisions and revenue generation, taking into account concerns around corporate responsibility, sustainability and ethics. Combining marketing and business management techniques will give you a holistic view to face the present.
Versatility
The marketing and sales functions are fundamental to achieve objectives in a company and the collaboration between both areas plays a critical role in generating new business opportunities in a company. For this reason, it is normal for a person to pass through both departments during his or her professional development. By studying both areas, you will be able to take on the management of both departments, whether as Chief Marketing Officer (CMO), Chief Commercial Officer (CCO) or General Manager of Marketing and Sales.
Integral vision of marketing and sales
The master's degree offers a global and integrative vision of marketing and business management, covering all critical areas of the field. Students will learn to design and execute effective marketing strategies, manage high-performing commercial teams, and use analytical tools for informed decision making. This holistic approach ensures that graduates are prepared to assume leadership roles in any organization.
Active Methodologies and Experiential Learning
We strongly believe in the power of active learning. Our classes go beyond traditional lectures, incorporating dynamic discussions, team projects and real-time case studies. This hands-on approach allows students to immediately apply the concepts learned, developing critical skills for their future careers.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our Master's Degree in Marketing and Sales Management stands out for:
Prestige in the market: 35 years of history, 540 editions, 12,000 graduates and first place in rankings for the last 17 years.
Integrated, multi-sectorial vision (D2C, B2C, B2B, ...) and high specialization in Marketing and Commercial Management.
Focus on the consumer, technology, innovation, data-driven decisions, Go-to-Market plan and value generation, taking into account corporate responsibility, sustainability and ethics.
We incorporated a specific management skills development module that includes Critical Thinking, Communication and Leadership, Negotiation and Storytelling.
Specialization electives to design a personal training path.
Expert faculty combining professional and teaching experience.
Active learning oriented to the development of competencies and collaborative work with different training resources including cases, projects and simulator.
As a GESCO student at any of the ESIC campuses, you can enjoy a weekend of continuous training and experiences with other students at the MARKETING SUMMIT event. A weekend of reunions and networking.
Prestige in the market: 35 years of history, 540 editions, 12,000 graduates and first place in rankings for the last 17 years.
Integrated, multi-sectorial vision (D2C, B2C, B2B, ...) and high specialization in Marketing and Commercial Management.
Focus on the consumer, technology, innovation, data-driven decisions, Go-to-Market plan and value generation, taking into account corporate responsibility, sustainability and ethics.
We incorporated a specific management skills development module that includes Critical Thinking, Communication and Leadership, Negotiation and Storytelling.
Specialization electives to design a personal training path.
Expert faculty combining professional and teaching experience.
Active learning oriented to the development of competencies and collaborative work with different training resources including cases, projects and simulator.
As a GESCO student at any of the ESIC campuses, you can enjoy a weekend of continuous training and experiences with other students at the MARKETING SUMMIT event. A weekend of reunions and networking.
ESIC SUMMIT
OUR DIFFERENTIAL FACTOR WITH RESPECT TO OTHER UNIVERSITIES
GESCO SUMMIT EVENT
The exclusive annual meeting of ESIC GESCO students.
As a GESCO student at any of the ESIC campuses, you can experience a weekend of continuing education where you will find conferences, round tables, experiences of GESCO alumni and a lot of networking.
The event is held on the campus of ESIC Business & Marketing School in Madrid (Pozuelo de Alarcón) and features active experts who are leading the business landscape.
Technology, People, Innovation and Leadership.
If you are an ESIC GESCO, this is the event for you.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ESIC ACCREDITATIONS
More than 55 years of history mean that we have institutional agreements and collaborations that recognize our quality as a business school. These are our accreditations:
ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education
EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes
National Agency for Quality Assessment and Accreditation (AQA)
Quality Assurance Systems for Centers and Teaching
ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education
EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes
National Agency for Quality Assessment and Accreditation (AQA)
Quality Assurance Systems for Centers and Teaching
ENTRY PROFILE, WHO IS THE MASTER'S PROGRAM AIMED AT?
This program is aimed at any professional who wants to grow in their career. Our Master in Marketing and Sales Management is designed to adapt to different professional profiles and experiences.
It doesn't matter if you are a recent graduate with little professional experience, a mid-level professional with 2 to 3 years of experience, or a senior professional with more than 5 years of experience. During your training you will share a classroom with professionals like you.
TESTIMONIALS
Andrea Moya
E-commerce Executive at Bobbi Brown, Estée Lauder, La Mer & Origins
"ESIC has taught me to be more organized, to be more ambitious and to know that, whatever we propose, if there is motivation and desire, we will be able to achieve it. I take with me a great learning experience, a lot of connections and a great family that I know will always be with me."
Gerardo Fernández Farfán
Senior Associate - Markets & Business Development FSO at EY
"What surprised me most about this master's degree are the opportunities that ESIC offers (...). The facilities, the faculty and, as a letter of introduction, ESIC is a recognized value and you have to draw the attention of many companies".
Marcello Bellini
Director of Business Development at Learnlight
"Reinvent yourself, recycle yourself. These are the reasons why I decided to do a master's degree and I chose ESIC because it is a leading school in the field of marketing and sales. With its GESCO program I was sure it was the right decision. And I was not wrong."
Andrea Moya
E-commerce Executive at Bobbi Brown, Estée Lauder, La Mer & Origins
"ESIC has taught me to be more organized, to be more ambitious and to know that, whatever we propose, if there is motivation and desire, we will be able to achieve it. I take with me a great learning experience, a lot of connections and a great family that I know will always be with me."
Gerardo Fernández Farfán
Senior Associate - Markets & Business Development FSO at EY
"What surprised me most about this master's degree are the opportunities that ESIC offers (...). The facilities, the faculty and, as a letter of introduction, ESIC is a recognized value and you have to draw the attention of many companies".
Marcello Bellini
Director of Business Development at Learnlight
"Reinvent yourself, recycle yourself. These are the reasons why I decided to do a master's degree and I chose ESIC because it is a leading school in the field of marketing and sales. With its GESCO program I was sure it was the right decision. And I was not wrong."
Objectives of the Master of Continuing Education in Marketing and Sales Management
You will gain critical insight into market, consumer and customer insights to develop differential competitive advantages and generate value for the brand through innovation, the use of data and digital transformation.
You will lead the execution of the strategic Marketing and Commercial plan (Go-to-Market) fully integrated with the company's strategy and objectives and oriented to the generation of sustained and sustainable demand.
You will design the appropriate stimuli to the market based on the elements of the Marketing Mix by ESIC, anticipating consumer and market changes to reinforce the value and reputation of the brand.
You will defend the importance of Marketing, Commercial Management and Brand reputation in the global strategy of the company as an essential function in the generation of demand and value for the fulfillment of the Stakeholders' objectives.
You will creatively solve complex situations in any business, even in highly internationalized and disruptive environments.
You will develop positive and critical thinking based on permanent restlessness, imagination, intellectual curiosity, sensitivity to the environment and a collaborative attitude.
You will make decisions and act ethically by applying high standards of respect for human values, cultural diversity and sustainability.
MASTER'S ACADEMIC PROGRAM
Our curriculum is constantly evolving, adapting to the latest trends and market demands. We address crucial topics such as digital marketing, data analytics, artificial intelligence in marketing and omnichannel sales strategies. This continuous updating ensures that our graduates are always one step ahead in the competitive world of marketing and sales.
The program is structured in six subjects carefully designed to provide a complete and updated training. The contents are constantly reviewed and adapted to reflect innovations and changes in the business environment. These subjects include:
The Strategy course offers a comprehensive overview of the key elements of marketing and business management, focusing on strategic planning and execution, segmentation and positioning, promotes responsible practices and provides tools for financial decision making. This combination will prepare you to lead with a strategic, ethical and financially sound perspective in today's business environment.
- Business Strategy
- Strategic Marketing
- Business Ethics and Sustainability
- Management Finance
This course explores the fundamental pillars that a marketing manager must master, preparing you to lead strategic and technological changes in their organizations. Through case studies and practical projects, you will develop critical skills to innovate and adapt in a dynamic and competitive business environment.
- Market research
- Innovation in products and services
- Evolution of business models
- Digital transformation
This course develops essential key competencies in critical thinking, communication and leadership, negotiation and storytelling. You will acquire knowledge to analyze complex situations, communicate ideas, lead successful teams, negotiate in diverse contexts and tell persuasive stories to influence audiences. Through practical exercises and case studies, you will be prepared to make strategic decisions and manage marketing projects effectively and creatively.
Currently, the ability to adapt to the environment has multiplied exponentially and personal communication has changed the way we relate and communicate with others. That is why knowing and managing the tactics, techniques and tools that help us to influence both our personal and professional lives is essential.
Thus, the Learning Outcomes that you will achieve at the end of this course are:
- You will acutely analyze complex information, identifying relevant patterns and avoiding cognitive biases, to increase the effectiveness of strategic decision making in the business environment.
- You will examine various communication and leadership models to manage different impacts on others.
- You will adapt the style of influence when acting with people and teams, in the achievement of planned objectives.
- You will internalize the different phases of the negotiation process in a way that guarantees and maximizes the objective agreement.
This course focuses on developing marketing plans, making accurate business forecasts, leading sales teams, as well as Product and Pricing strategies. You will learn to design and execute effective marketing plans, lead sales teams, and establish competitive prices to maximize product value. Through case studies and practical projects, you will be prepared to make strategic decisions and successfully manage business operations in a dynamic environment.
- Marketing Plan
- Product strategy and pricing
You will learn how to implement effective CRM systems to manage and analyze customer interactions, and design memorable experiences that increase customer loyalty and satisfaction. Through case studies and hands-on projects, you will be prepared to create and maintain lasting customer relationships, driving business growth and success.
- Customer Relationship Management (CRM)
- Customer Experience (CX)
You will learn to integrate and manage marketing campaigns in both traditional and digital media, optimizing brand presence across multiple channels. Through case studies and projects, you will be trained to create coherent and effective customer experiences, maximize marketing impact and improve interaction with target audiences.
- Communication and Offline Media
- Inbound Marketing
- Digital Media
- Multichannel and omnichannel strategies
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
Customized Specialization (specialization electives)
We recognize that each student has unique career goals. Therefore, we offer the possibility of choosing a specialization that complements and enriches the general education. These specializations allow students to delve deeper into specific areas of interest, such as:
- Internet Tools: Salesforce, Hubspot and Google Tools
- Data & Tech: Big Data and Artificial Intelligence, Cybersecurity and Web 3.0
- Marketing: Purposeful Branding, Social Media and Marketing Automation
- Omnichannel: Supply Chain Management, Retail Marketing and Ecommerce
- B2B: Key Account Manager, B2B Marketing and Consulting Sales
- New Projects: Re&Upskilling, Professional Scrum Master and El Viaje de Emprender.
*Estas especializaciones están disponibles si el alumno se ha matriculado en octubre. Para los alumnos matriculados en abril, solo podrán elegir la especialización en Marketing y la especialización en B2B. Las asignaturas de especialización se imparten en formato online síncrono.
PRACTICAL PART
WORKSHOPS
This program has complementary activities to the subjects that will allow you to deepen and focus in a practical way. You will participate in business realities, which are approaches to companies and real cases of application, both in the classroom and in webinars with managers.
Real Company Cases
The use of business cases is a fundamental part of the program. Students will analyze and solve real cases, learning from the experiences and challenges faced by leading companies. This methodology allows them to apply theoretical knowledge in practical situations, better preparing them for the real world. Students have the opportunity to address authentic marketing and sales challenges, propose solutions and receive feedback from industry professionals.
Decision Making Simulator
One of the differentiating elements of our program is the use of advanced simulators for business decision making. These simulators allow students to face realistic business scenarios, where they can apply their knowledge and make strategic decisions in a controlled environment. In addition, we work with actual business cases, which facilitates the understanding of market dynamics and the practical application of the theories learned.
This tool allows students to experiment with different marketing and sales scenarios, make strategic decisions and see their results in real time.
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
It is an innovative training ecosystem that helps you to deploy your talent to the maximum and thus develop professionally and personally.
In your journey of personal transformation, you will interact with five pillars of support, which underpin your learning experience:
- Business reality brought to the classroom through case studies and practical activities.
- Soft Skills fundamental for your personal and professional development
- An expert teaching and sectorial faculty
- A heterogeneous community of national and international students
- All the areas and services that ESIC puts at your disposal
The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the center of the learning process and guides you towards academic excellence. The objective is for you to acquire competencies through the practical application of knowledge and tools.
The resources you will have at your disposal are:
- Asynchronous support materials, videos, readings, etc.
- Self-evaluation
- Tutored application and feedback
- Practical and experiential activities
- Evaluation system that combines the demonstration of individual and group achievements.
- Supervised final project
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
Faustino Calzón Menéndez
Project manager in management, financing and organization of companies in FM Consultores
Mar Cárdenas Muñoz
Director of the Master in People Management and Human Resources Management at ESIC Business School
José Ángel Sanz Viejo
Javier Batanero Girbau
Faustino Calzón Menéndez
Mar Cárdenas Muñoz
Fernando Carranza Portugal
Agustín Carrilero Castillo
David Cerdá García
Íñigo Chávarri Marroquín
Óscar Cubillo Sánchez
Carlos de la Guardia Gascuñana
Alberto de Torres Pachón
Luca dell'Oro
Raquel Davó Añón
Luis Esgueva Pérez
Sergio Fuster Merino
José Manuel Garaña Corces
Aranzazu Gómez Gutierrez
Arturo Gómez Quijano
Juan Luis González López
Carlos González Luca de Tena
Jordi Guitart Felip
Africa Hernández Rodríguez
Carlos López Ariztegui
Rosa Martinez Mena
Gerardo Mochales de González
Javier Molina Acebo
Carlos Molina Artigot
Juan Carlos Muñoz García
Francisco Javier Ortega Verdugo
Javier Ortego Fernández
Alfredo Rodríguez Fuertes
Antonio Miguel Rodríguez Furones
Carlos Salas Aizpuru
*Faculty and guest speakers are subject to change.
Employability
93%
of our students are working in the industry one year after completing the program.
+3.700
internship offers generated through our professional development unit
+2.200
job offers processed by our UDP
JOB OPPORTUNITIES
The range of positions available in this program is wide and will depend on your entry profile and your medium-term development plan. However, regardless of the position, you will be able to take responsibility and make decisions in the Marketing and Sales departments.
- Business Manager
- Customer Service
- Business Development Manager
- Marketing Analyst
- Marketing and Communications Manager
- Digital Marketing Manager
- Brand or product manager
- Account Executive
- Growth Specialist
- Brand Manager
- Product Manager
- Communications and/or Events Manager
- Commercial agent
- Commercial Director
- Business development coordinator
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
With almost 4,000 internship offers and more than 2,000 job offers, the UDP has an employability rate of 95% for students advised in the area of Marketing and Sales, or 100% for the area of Communication, among others.
COMPLEMENT YOUR TRAINING WITH AN INTERNATIONAL EXPERIENCE
You can complete an optional international experience that complements your education with an immersion into the world of international business. Explore new cultures while gaining practical knowledge and building a global network. Transform your learning and open doors to unique personal and professional opportunities.
"Understanding today's business environment" | 1 Week
The "Understanding Today's Business Environment" course at Georgetown offers an in-depth exploration of the key issues influencing the contemporary business environment. Designed for professionals seeking to understand the challenges and opportunities in today's business world, this course provides a comprehensive view of the economic, technological, social and political factors shaping business strategies today.
In this non-curricular international experience you will learn about American cultural milestones and current trends in global business management, understand the challenges of a globalized economy and how financial policy underpins it. You will explore the role of artificial intelligence in international business and experience how international financial institutions impact the organic and acquisitive growth trajectories of the modern enterprise.
*Places subject to availability and destinations subject to change. The amount of the Non-Curricular International Stay is not included in the Master. Prices and conditions on request.
"ESG in the new business era" | 1 Week
During a week-long academic, cultural and corporate experience, you will have the opportunity to delve into the impact of ESG on today's global business agenda. ESG means using environmental, social and governance factors to assess the sustainability of companies and countries. These three factors are considered to best embody the three major challenges facing business and society at large, which now encompass climate change, human rights and legal compliance.
Starting from the broad context of what ESG represents for corporations, customers, financial institutions and investors, the program covers from the strategic perspective of companies incorporating ESG and sustainability, the internal and external communication of ESG commitment and progress, to how corporate policies are defined and led for the company to generate a positive impact in a circular global economy.
With this international non-curricular experience you will understand the global context of ESG and how it differs from the corporate sustainability construct, learn to synthesize how corporate strategy incorporates an ESG-oriented vision and mission. You will be able to define and implement a strategy for internal and external communication of ESG efforts and explore how corporate leadership is put at the service of ESG and sustainability policies.
*Places subject to availability and destinations subject to change. The amount of the Non-Curricular International Stay is not included in the Master. Prices and conditions on request.
"Digital Innovation and Transformation: Estonia's path to the Future" | 1 Week
Estonia's path to the Future is an intensive one-week program designed to explore the latest trends, tools and strategies in the field of digital innovation in an environment of technological ferment. This small Baltic country with just over one million inhabitants decided to take the digital leap and today has become the example to follow for the digital transformation of Europe. During this week, you will have the opportunity to immerse yourself in various aspects of digital transformation, from the conceptualization of innovative ideas to the practical implementation of technological solutions based on visits to Start Ups and academic sessions with experts.
In this international non-curricular experience you will understand the fundamentals of digital innovation and its impact on business and society, explore emerging technologies and their application in problem solving, develop practical skills for the generation and execution of innovative ideas with Start Ups and incubators, and become familiar with agile methodologies and user-centered design approaches. Additionally, you will learn to evaluate the market potential and viability of digital innovations.
*Places subject to availability and destinations subject to change. The amount of the Non-Curricular International Stay is not included in the Master. Prices and conditions on request.
Campus and prices
Master's Degree in Marketing and Sales Management in Madrid
The Master's in Marketing and Business Management in Madrid is taught on the campus of ESIC Business & Marketing School. Our Madrid campus opened in 2021 and has 36 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, mindfulness room, cafeteria and much more. Our classrooms are filled with master's and postgraduate students specializing in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But above all, it's the perfect place to live in the present and build the future.
Campus in Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
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Master's Degree in Marketing and Sales Management in Barcelona
The Master's Degree in Marketing and Commercial Management in Barcelona is taught on the campus of ESIC Business & Marketing School in Barcelona. Our campus offers master's and postgraduate programs specialized in management, marketing, digital business, technology, international business or communication and advertising. Every year, ESIC Barcelona welcomes more than 700 national and international students who want to become the best version of themselves in the professional field.
Campus in Barcelona
Passeig de Santa Eulàlia, 2 | 08017 Gervasi
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Master's Degree in Marketing and Sales Management in Valencia, Spain
ESIC Valencia offers master's and postgraduate programs specialized in business management, marketing, digital business, technology, international trade and business, human resources and, of course, our Master's Degree in Marketing and Commercial Management in Valencia. Every year more than 1,000 national and international students choose to study at our Valencia campus to train to become the leaders of tomorrow.
Campus in Valencia
Av. de Blasco Ibañez, 55 | 46021 Valencia
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Master's Degree in Marketing and Sales Management in Seville, Spain
The Master's Degree in Marketing and Commercial Management in Seville is taught at our campus located in the Cartuja Science and Technology Park (PTC), our classrooms have more than 25 years of history. A space of innovation where you can study master's or postgraduate programs in a technological and cutting-edge environment, so that you can prepare yourself for the challenges of a changing and highly competitive environment.
Campus in Seville
C. Leonardo Da Vinci, 9, Isla de La Cartuja | 41092 Seville
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Master's Degree in Marketing and Sales Management in Zaragoza, Spain
The Master's Degree in Marketing and Business Management is taught at our campus in Zaragoza. The postgraduate training area includes specialized master's and postgraduate programs in business management, marketing, digital business, technology, international trade and business, and communication and advertising. At our Zaragoza campus we welcome more than 300 students each year so that they can train in the most sought-after disciplines in the business world.
Master in Marketing and Commercial Management in Málaga
The Master in Marketing and Sales Management in Malaga is taught at our own ESIC campus in Malaga. The campus is located in the Parque Tecnológico de Andalucía and for more than 25 years we have been training students in master's and postgraduate programs focused on marketing, human resources, sales, finance and business and management. Our value proposition is to provide you with the necessary strategies and tools to put them into practice in the disciplines of the digital universe.
Master's Degree in Marketing and Sales Management in Bilbao
The ESIC building in Bilbao is located in the Green Building of the Bilbao Chamber of Commerce. The collaboration between the two institutions means that the Master in Marketing and Commercial Management in Bilbao is taught in hybrid classrooms fully equipped with advanced technical and audiovisual resources.
Master's Degree in Marketing and Sales Management in Granada, Spain
Since 2003 there has been a collaboration between ESIC and the Escuela Internacional de Gerencia de Granada (EIG) to implement ESIC's master's degree programs, including the Master's Degree in Marketing and Commercial Management. The building is 100% sustainable, focused on energy savings to be a green and responsible construction.
Campus in Granada
C/Periodista Eduardo Molina Fajardo, 38 | 18014 Granada
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Master in Marketing and Business Management in Alcoy
There is a collaboration between ESIC and AITEX to offer programs such as the Master's Degree in Marketing and Sales Management. The building is currently being completed and responds to the principles of functionality, transparency, accessibility and sustainability.
Campus in Alcoy
Carretera de Banyeres S/N with Corporaciò Musical Primitiva Street | 03802 Alcoy, Alicante
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ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Application
- Request information through our form.
- A consultant will contact you within 24-48 hours.
- You will have a first contact call and a consultancy will be convened for questions and doubts.
- There is a second call where all your doubts are solved and you are guided in everything you need.
2 Test
- If the program fits you, you proceed to apply.
- You prepare the necessary documentation (such as university degree or certificates).
- You conduct a personal and professional rehearsal.
- You deliver all the documentation.
3 Interview
- Once the documentation is approved, you will be scheduled for an interview with the program director.
- In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have.
4 Enrollment
- After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalize your registration.
- As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and wish you to make the most of your training.
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationFREQUENT QUESTIONS
The study grants will be communicated to you during the selection process. Our grants are adapted to each profile and date of enrollment. In addition, you can find out about the scholarships that we have both from ESIC and those offered by other public and private organizations.
Yes, there is a percentage of compulsory attendance in the face-to-face Masters. However, you may have a small percentage of unexcused absences.
In this program there is a 6-credit module where you choose what you want to learn depending on your educational path. This module is in live online format, as you will share classes with students from other ESIC campuses. You will study 3 subjects totally adapted to your professional interest.
GESCO is a program that prepares you in both disciplines to make you fully competitive. In addition, you decide the end of the road, since the specialization courses allow you to decide in which areas you want to go deeper.
As regulated by Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for quality assurance, ESIC offers you various programs including MBAs, Master's Degrees and Master's Degrees in Lifelong Learning backed by the prestige of our university: ESIC University.
In this way, you will be able to choose between:
- University Masters, with which you will obtain an official degree from ESIC University.
- Lifelong Learning Masters, with which you can obtain a degree issued by ESIC University.
- Private Master's degrees issued by ESIC Business & Marketing School
ESIC AGENDA
Beyond Luxury: Trends and Vision at the Luxury Business Summit event
Workshop Empowering Finance with Artificial Intelligence: Data-Driven Strategic Decisions
CONTENT DESIGNED FOR YOU
In today's business environment, where competition is fierce and customer expectations continue to grow, customer success has become a key element in ensuring the sustainability and growth of organizations.
How many times have we tried to solve a problem by patching it up, without going deep into the real cause, into the root of the problem?
Undoubtedly, JavaScript is one of the most widely used programming languages worldwide. In fact, as early as 2021, according to Genbeta, 14 million programmers were already using it.
How much does a company cost? Undoubtedly, in the financial and business world, the evaluation of an organization is indispensable to determine its real value.
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