SPECIALIZED ONLINE COURSE IN B2B MARKETING
Acquire the necessary knowledge for B2B Marketing projects.
Our program focuses on providing you with a solid strategic vision of the B2B environment. You will explore key topics such as data segmentation, account-based marketing, personalization, customer experience, digital channels, automation, agile sales, technology innovation and growth strategies. These sessions will equip you with the skills and knowledge you need to succeed in the competitive world of B2B marketing and sales.
You will learn the most effective strategies to reach business customers, identify market opportunities and develop campaigns that generate concrete results. Whether you are a professional looking to advance your career or an entrepreneur looking to boost your business, the program will provide you with the skills and knowledge you need to successfully develop your B2B marketing projects.
- Online
Language:
SpanishOnline
Available locations
- Online Format
WHY STUDY AN ONLINE COURSE SPECIALIZED IN B2B MARKETING?
High Labor Demand
offering solid, well-paid career opportunities and growth opportunities in organizations that need highly specialized professionals.
Continuous Innovation
in a sector in constant technological and strategic evolution that provides space for creativity and innovation, mixing technology, design, content and business in equal parts.
Business Impact
B2B sales and marketing professionals have direct responsibility for business growth, product development and the pursuit of ongoing corporate customer satisfaction.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our CEOMB2B stands out for:
Reputation of over 50 Years: Reputation of over 50 Years: ESIC is an educational institution with a rich history of over 50 years in the teaching of marketing and business. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of over 50 Years: Reputation of over 50 Years: ESIC is an educational institution with a rich history of over 50 years in the teaching of marketing and business. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ENTRY PROFILE, WHO IS THE COURSE AIMED AT?
Working professionals in the field of marketing or sales who wish to acquire new knowledge or consolidate the knowledge already acquired in the B2B field.
B2C marketing professionals who wish to explore the B2B world and open new career opportunities.
Entrepreneurs or business owners who need to improve their skills in campaigns to grow their companies.
Professionals in transition who wish to explore opportunities in B2B marketing.
Recent graduates or young professionals starting their careers who are interested in exploring opportunities in B2B marketing and sales.
Objectives of the Online Specialized Course in B2B Marketing
Master B2B Marketing and Sales strategies to drive business growth.
Develop segmentation and personalization skills for B2B campaigns.
Apply the Account Based Marketing approach to manage account-focused business relationships.
Understand and improve the customer experience in the B2B context.
Design growth strategies in B2B markets.
ACADEMIC PROGRAM
The Online Specialized Course in B2B Marketing will provide you with the knowledge and skills you need to excel in the fast-changing field of B2B Marketing and Sales. Discover an enriching educational experience that will prepare you for professional success.
- What is B2B Marketing?
- B2B business relationships.
- Art and Science in B2B sales.
- Differences between B2B and B2C.
- B2B Customer: Buyer Persona and Account Persona.
- Buying Center vs. Selling Center.
- Sales Intelligence in B2B: Demand Generation vs. Account Based Marketing.
- Integration between B2B Marketing and Sales.
- Job to be Done in B2B.
- What is segmentation and what is it used for?
- Segmentation methods.
- Segmentation axes.
- Example Model RFM.
- Ideal Customer Profile.
- The value of data: minimum requirements for B2B segmentation.
- Improved performance of the marketing-commercial system following the implementation of segmentation.
- Data Science and technological solutions.
- Trends in AI applied to B2B segmentation.
- The new marketing mix in B2B.
- Definition of objectives.
- SWOT analysis.
- Competitive Analysis.
- Market Research.
- Marketing funnel and Customer Cycle.
- B2B Marketing Strategies: customer, digital, channel and performance.
- Customer Centric Marketing.
- Message oriented to the value proposition.
- Personalization and Matched Audiences.
- Social Selling.
- Communication actions: best practices.
- Media and platforms.
- New formats (live).
- Nurturing and content-based campaigns.
- LinkedIn as a platform for B2B demand generation.
- What is Customer Experience?
- Diagnosis of the experience.
- Buyer Persona in B2B.
- B2B Customer Journey.
- Identification of moments of truth.
- Experience Innovation.
- B2B Experience Measurement.
- Creation of a customer-centric culture.
- Introduction to Digital Sales.
- Ecosystem of B2B channels and campaigns.
- Audience design and A/B testing.
- Digital Assets.
- Audience and Channel: end-to-end models.
- Account Based Advertising.
- Integration between marketing and B2B sales.
- Key parts of automation: channels, content and process.
- Technological ecosystem in marketing automation.
- Creation of workflows oriented to capture and conversion.
- Common errors and recommendations in MA.
- Beyond email marketing.
- AI applied to Marketing Automation.
- Introduction to agile models and Scrum methodology.
- Application of Scrum to the sales team.
- Inside Sales.
- Team Roles.
- Scrum Sales Dashboard.
- Continuous iteration Sales Intelligence.
- Scrum Sales in Account Based Marketing.
- Design and structure of the commercial network.
- Commercial methodology How do you transfer a homogeneous and global vision to the network?
- Team structure: hierarchy of positions.
- Commercial network functions: linked and unlinked.
- Matrix or network address functions.
- Team building.
- Reporting and follow-up.
- Fundamentals of Monetization.
- Buyer targeting & Path to purchase.
- Acquisition Funnel: KPIs.
- Premium Value.
- Price Strategy.
- OKR indicators.
- Lifetime Value based on Churn Rate.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
Introduction to B2B Marketing, the company's proposition (value proposition) and the B2B Value Pyramid.
Initial stage of a B2B project: from the value proposition to the buyer persona
Advanced stages of B2B projects: content, channels and commercial execution.
Presentation of cases and discussion of the work done.
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
Bruno Méndez Rodríguez
Program Director
*Faculty and guest speakers are subject to change.
JOB OPPORTUNITIES
The program qualifies you to assume responsibilities in the following positions:
- B2B Marketing Specialist.
- B2B Account Manager.
- B2B Data Analyst.
- B2B Marketing Automation Specialist.
- Sales Team Leader.
-B2B Technology Consultant.
In addition to these roles, the skills acquired in our program will enable you to adapt to a variety of challenges in the world of B2B marketing and sales.
Campus and prices
Online Specialized Course in B2B Marketing in Online Format
Campus in Online Format
Avenida Juan XXIII 12 | 28223 Pozuelo de Alarcón, Madrid
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SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
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