Master's Degree in Marketing and Digital Management (MMGD)
APRENDE A DESARROLLAR UNA VISIÓN ESTRATÉGICA Y ANALÍTICA DEL MARKETING DIGITAL. LA TRANSFORMACIÓN DIGITAL ABRE UN NUEVO HORIZONTE A LA COMUNICACIÓN ENTRE MARCAS Y CONSUMIDORES EN UNA ECONOMÍA DIGITAL BASADA EN DATOS.
El Máster Universitario en Marketing y Gestión Digital, ha sido diseñado para dar respuesta a la necesidad creciente de las empresas de incorporar jóvenes profesionales con una formación moderna, útil y adaptada a la realidad del marketing digital actual. Jóvenes capaces de dirigir equipos de personas y tomar decisiones en ambientes globales y multiculturales en constante cambio y transformación digital.
Official title of:
- Full Time
Language:
SpanishOn-site
Available locations
- Valencia
Why study DIGITAL MARKETING?
In a world in constant change, where disruptive technologies such as artificial intelligence, blockchain or big data are emerging, digital marketing has become an indispensable element to compete in any sector of activity. The ability of companies to adapt to this environment and manage their digital presence is key to their long-term success.
RELEVANCE
The success of digital transformation depends not only on technology, but on how companies use digital marketing strategies to connect with their customers and adapt to their changing needs. Therefore, knowledge in digital marketing and management is essential to lead this transformation.
VALUE
A company's ability to adapt quickly to market changes and develop innovative digital strategies is a vital tool for staying relevant and competitive.
CUSTOMERS
In a constantly evolving environment, retaining customers and generating loyalty is a priority for companies. This is achieved through excellent digital marketing management, which goes beyond traditional techniques and embraces personalization, customer experience and innovation.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and use of licenses for you to access the labor market with the best possible preparation. Our Master in Marketing and Digital Management stands out for:
High quality training combined with the rigorous and demanding nature of a university program.
With the Master's Degree in Digital Marketing and Management you have the possibility of furthering your studies towards a doctorate.
The Master's Degree in Digital Marketing and Management has a rigorously selected faculty that combines academic excellence and professional experience.
An official master's degree accredited by the Miguel Hernández University with extensive practical experience.
High quality training combined with the rigorous and demanding nature of a university program.
With the Master's Degree in Digital Marketing and Management you have the possibility of furthering your studies towards a doctorate.
The Master's Degree in Digital Marketing and Management has a rigorously selected faculty that combines academic excellence and professional experience.
An official master's degree accredited by the Miguel Hernández University with extensive practical experience.
Rankings
We are proud of the national and international recognition of our programs. But we are even more proud of all the people who make ESIC one of the best institutions in the world. The quality of the faculty, management staff, employers and, above all, the desire to excel of our students and alumni, make ESIC and our program stand out with the following awards:
#1
SPAIN
Based on the demand for the master's degree, the school's resources and its curriculum.
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#3
EUROPE
Focusing on technology and digital innovation of the programs
#3
SPAIN
Business School and University with the best reputation
ESIC ACCREDITATIONS
More than 55 years of history mean that we have institutional agreements and collaborations that recognize our quality as a business school. These are our accreditations:
ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education
EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes
National Agency for Quality Assessment and Accreditation (AQA)
Quality Assurance Systems for Centers and Teaching
ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education
EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes
National Agency for Quality Assessment and Accreditation (AQA)
Quality Assurance Systems for Centers and Teaching
ENTRY PROFILE, WHO IS THE MASTER'S PROGRAM AIMED AT?
- Those who want to develop their professional career in the field of Marketing and have less than 5 years of experience in the labor market.
- Motivated professionals to identify the desires and needs of consumers (with the support of new methodologies, technologies and digital tools) in order to offer them products or services that will meet their expectations.
- Future professionals who can support and lead the strategic and tactical implementation of a Marketing Plan in a changing environment that requires a continuous adjustment of the Marketing function to the market and current trends.
Objectives of the Master's Degree in Marketing and Digital Management
Identify consumer wants and needs and propose solutions through product innovation and consumer experiences.
Anticipate market trends to position the company and its products and services and find new business opportunities.
Make decisions, based on diverse sources of information that, being incomplete or limited, include reflections on the social and ethical responsibilities linked to the application of their knowledge, and adequately communicate conclusions.
Manage the relationship with the customer through omnichannel (by phone or email, in person, on social networks, through chatbots, virtual stores through Augmented Reality, etc.) in a digital and global ecosystem.
Sales and project planning and management. Value capture and price dynamization and automation.
Leveraging technology in marketing strategy, tactics and operations for a sustainable society supported by smart technology.
Define strategies and tactics, in the elaboration of a Marketing Plan, a Communication Plan, a Sales Plan or an International Marketing Plan.
MASTER'S ACADEMIC PROGRAM
En un mundo cada vez más conectado y dinámico, el Máster en Marketing y Gestión Digital se posiciona como una formación pensada y diseñada para preparar a los profesionales que necesitan las organizaciones actuales.
Este programa integra estrategias de marketing tradicionales con las herramientas y tendencias digitales más innovadoras, permitiendo a los estudiantes desarrollar habilidades clave en áreas como la analítica web, la gestión de redes sociales, el posicionamiento SEO/SEM y la creación de campañas digitales efectivas. Con un enfoque práctico y orientado a resultados, el máster refuerza las competencias necesarias para liderar proyectos en un entorno empresarial altamente competitivo, globalizado y digital.
- Strategic planning of the company
- Balanced scorecard
- Economic-financial diagnosis
- Christian Humanism
- Approach to business reality
- Evaluation Case
- Marketing plan
- Neuromarketing
- Approach to business reality
- Marketing science
- Competitive intelligence
- From competitive intelligence to Big Data
- Big data
- Approach to business reality
- E-mail marketing
- Social Media Plan
- Affiliate Marketing
- Approach to business reality
- E-commerce strategic plan
- E-commerce tools
- E-commerce and internationalization
- Approach to business reality
- Web marketing metrics
- Content management systems
- Web positioning
- Approach to business reality
- E-commerce tools
- Generation of business models
- Entrepreneurship
- Online innovation project management and development
At the end of the Master's program, you will present the Master's thesis (TFM), which consists of a group work, with tutorials and a final presentation before an examining board.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
WORKSHOPS
This program has complementary activities to the subjects that will allow you to deepen and focus in a practical way. You will participate in business realities, which are approaches to companies and real cases of application, both in the classroom and in webinars with managers.
Group cases
The use of business cases is a fundamental part of the program. Students will analyze and solve real cases, learning from the experiences and challenges faced by leading companies. This methodology allows them to apply theoretical knowledge in practical situations, better preparing them for the real world. Students have the opportunity to address authentic marketing and sales challenges, propose solutions and receive feedback from industry professionals.
Licenses
The licenses used are:
- SPSS
- Expert Choice
- Dynamic. Microsoft
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
It is an innovative training ecosystem that helps you to deploy your talent to the maximum and thus develop professionally and personally.
In your journey of personal transformation, you will interact with five pillars of support, which underpin your learning experience:
- Business reality brought to the classroom through case studies and practical activities.
- Soft Skills fundamental for your personal and professional development
- An expert teaching and sectorial faculty
- A heterogeneous community of national and international students
- All the areas and services that ESIC puts at your disposal
The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the center of the learning process and guides you towards academic excellence. The objective is for you to acquire competencies through the practical application of knowledge and tools.
The resources you will have at your disposal are:
- Asynchronous support materials, videos, readings, etc.
- Self-evaluation
- Tutored application and feedback
- Practical and experiential activities
- Evaluation system that combines the demonstration of individual and group achievements.
- Supervised final project
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
*Faculty and guest speakers are subject to change.
Employability
98%
of our students are working in the industry one year after completing the program.
+6.400
internship offers generated through our professional development unit
+3.000
job offers processed by our UDP
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
With almost 4,000 internship offers and more than 2,000 job offers, the UDP has an employability rate of 95% for students advised in the area of Marketing and Sales, or 100% for the area of Communication, among others.
STAYS ABROAD
As a student of the Master's Degree in Marketing and Digital Management you will be able to participate in a one-week stay in a top European destination. This stay has a unique cost of 120 euros of tuition, as you will receive a financial aid to cover the expenses of your stay. During this experience, you will receive specific training cycles adapted to the theme of the program and according to the most relevant international events of the moment. You will also have the opportunity to train with students from the host university in a multinational and multicultural environment.
On the other hand, if you prefer a long term stay, you can spend an additional semester at an international university or do an international internship program between 2 and 12 months (at the end of your TFM). This experience has the possibility of being financed with ERASMUS+ funds.
*If for any reason beyond our control, this destination is not available, we will do our best to offer a suitable alternative. Places subject to availability. International Experience 100% in English. Additional fees apply. This International Experience has a Scholarship Conditional on EU funds.
Campus and prices
Master's Degree in Marketing and Digital Management in Valencia, Spain
Campus in Valencia
Av. de Blasco Ibañez, 55 | 46021 Valencia
View in Google Maps
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Application
- Request information through our form.
- A consultant will contact you within 24-48 hours.
- You will have a first contact call and a consultancy will be convened for questions and doubts.
- There is a second call where all your doubts are solved and you are guided in everything you need.
2 Test
- If the program fits you, you proceed to apply.
- You prepare the necessary documentation (such as university degree or certificates).
- You conduct a personal and professional rehearsal.
- You deliver all the documentation.
3 Interview
- Once the documentation is approved, you will be scheduled for an interview with the program director.
- In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have.
4 Enrollment
- After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalize your registration.
- As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and wish you to make the most of your training.
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationFREQUENT QUESTIONS
The study grants will be communicated to you during the selection process. Our grants are adapted to each profile and date of enrollment. In addition, you can find out about the scholarships that we have both from ESIC and those offered by other public and private organizations.
Yes, there is a percentage of compulsory attendance in the face-to-face Masters. However, you may have a small percentage of unexcused absences.
As regulated by Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for quality assurance, ESIC offers you various programs including MBAs, Master's Degrees and Master's Degrees in Lifelong Learning backed by the prestige of our university: ESIC University.
In this way, you will be able to choose between:
- University Masters, with which you will obtain an official degree from ESIC University.
- Lifelong Learning Masters, with which you can obtain a degree issued by ESIC University.
- Private Master's degrees issued by ESIC Business & Marketing School
ESIC AGENDA
Beyond Luxury: Trends and Vision at the Luxury Business Summit event
Workshop Empowering Finance with Artificial Intelligence: Data-Driven Strategic Decisions
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