ADVANCED SALES MANAGEMENT PROGRAM
GET A GLOBAL VISION OF THE COMPANY'S COMMERCIAL MANAGEMENT
The management of sales teams is becoming increasingly important. The results of their work have the greatest impact on companies' profit and loss accounts. Sales Management must innovate, plan, organize, supervise and direct the activity of the sales force, in order to achieve the business objectives that guarantee the company's medium and long-term projection.
The PSDV responds with guarantees to the demands of increasingly competitive and dynamic markets, and to the growing demand for commercial managers.
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Language:
SpanishOn-site
Available locations
- Madrid
- Gandía
- Barcelona
- Valencia
- Seville
- Zaragoza
- Malaga
- Pamplona
- Bilbao
- Grenada
- Alcoy
WHY STUDY SALES MANAGEMENT ?
Today, there is a need to adopt a more strategic position focused on the consumer, on data-driven decisions and revenue generation, and also integrated with commercial management, taking into account society's concerns around corporate responsibility, sustainability and ethics.
PSDV is a comprehensive management program that equips students with the necessary skills to lead business development and commercial management functions, enhancing critical-analytical thinking to anticipate the market and develop business opportunities in complex omnichannel environments where technology and data condition the consumer, the decision-making process and the company's sales plans.
In addition, and increasingly important, management skills, Soft-Skills, are developed, necessary to face the challenges in increasingly global, uncertain and technologically disruptive environments, where ethical and socially responsible behavior of people and companies is a growing demand of all Stakeholders.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our PSDV stands out for:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ENTRY PROFILE, WHO IS THE PROGRAM AIMED AT?
PSDV is aimed at anyone who wants to grow or refocus their career by addressing the challenges arising from consumer-centric business management, value generation, technology and data-driven decision making.
Objectives of the Higher Program in Sales Management
To provide attendees with a global vision of sales management, working on the different business strategies that affect the area, incorporating the characteristics of new consumers and business models.
To train the attendees in the diagnosis, creation and development of efficient sales teams according to the markets and the evolution of the current company.
To sensitize attendees to the integration of digital tools and channels in business strategies and processes.
To work with the attendees on the different techniques and tools that will allow them to develop a comprehensive sales plan in accordance with business objectives and strategies.
Manage the key elements of the sales function that materialize in the company's income statement.
Enhance their managerial role in the commercial organization.
ACADEMIC PROGRAM
A program created for sales managers to obtain strategic and managerial competencies in order to become leaders of their teams within an agile and flexible organization of commercial structures. Including digital, strategic and operational competencies that enable customer management through loyalty and value creation.
Key strategic concepts of the sales function. Establish the necessary and evident relationships of sales with marketing and with the rest of the functional areas of the company.
Know how to integrate new digital channels into prospecting and recruitment strategies, convert data into valuable information and analyze metrics and control systems for proper decision making.
Work with financial statements (balance sheet and income statement) and understand the impact of business decisions on the profitability of operations and the company as a whole.
Develop the key and specific aspects of managing sales teams from an effective HR management perspective.
Present the methodology for sales forecasting and for determining and assigning objectives and quotas to each of the team members.
Analyze the different sales systems and channels at the service of sales management, the different sales organization models and the methodologies for their correct sizing according to the most relevant aspects of customer management in an omnichannel context with value creation criteria.
Work on tools for customer identification, classification and management, developing portfolio analysis models that facilitate more effective commercial action and efficiency in the focus of customer development, loyalty and disengagement actions.
Work on the skills that are present in the day-to-day work of a sales management, with a double internal-external customer focus.
Develop and work on the structure of the sales plan as a fundamental element of planning, monitoring and control of the commercial activity.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
It is an innovative training ecosystem that helps you to deploy your talent to the maximum and thus develop professionally and personally.
In your journey of personal transformation, you will interact with five pillars of support, which underpin your learning experience:
- Business reality brought to the classroom through case studies and practical activities.
- Soft Skills fundamental for your personal and professional development
- An expert teaching and sectorial faculty
- A heterogeneous community of national and international students
- All the areas and services that ESIC puts at your disposal
The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the center of the learning process and guides you towards academic excellence. The objective is for you to acquire competencies through the practical application of knowledge and tools.
The resources you will have at your disposal are:
- Asynchronous support materials, videos, readings, etc.
- Self-evaluation
- Tutored application and feedback
- Practical and experiential activities
- Evaluation system that combines the demonstration of individual and group achievements.
- Supervised final project
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
José Fermín Rosell Aguirre
José Luis Pérez-Plá Westendorp
Development, Strategy and Strategic Marketing Advisor of the VP Hotels Group and professor of ESIC Business & Marketing School
*Faculty and guest speakers are subject to change.
JOB OPPORTUNITIES
The range of positions available under this program is wide and will depend on the entry profile and the medium-term development plan:
Key Account Manager
Loyalty or Acquisition Manager
Trade Marketing Manager
Business Development Manager
Sales Director
CMO...
Regardless of the position, graduates of this program are capable of assuming responsibilities and making decisions in the Commercial and Business Development department, demonstrating a strategic vision of the business, the consumer and technology, and being able to formulate the operational sales plan to meet business objectives.
Campus and prices
Higher Program in Sales Management in Madrid
Campus in Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
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Higher Program in Sales Management in Gandía
Higher Program in Sales Management in Barcelona
Campus in Barcelona
Passeig de Santa Eulàlia, 2 | 08017 Gervasi
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Phone
Higher Program in Sales Management in Valencia
Campus in Valencia
Av. de Blasco Ibañez, 55 | 46021 Valencia
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Higher Program in Sales Management in Seville
Campus in Seville
C. Leonardo Da Vinci, 9, Isla de La Cartuja | 41092 Seville
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Phone
Higher Program in Sales Management in Zaragoza
Higher Program in Sales Management in Malaga
Higher Program in Sales Management in Pamplona, Spain
Phone
Higher Program in Sales Management in Bilbao
Higher Program in Sales Management in Granada
Campus in Granada
C/Periodista Eduardo Molina Fajardo, 38 | 18014 Granada
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Higher Program in Sales Management in Alcoy
Campus in Alcoy
Carretera de Banyeres S/N with Corporaciò Musical Primitiva Street | 03802 Alcoy, Alicante
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SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
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