September 2025
September 2025
Spanish 
Grado Universitario 100% Online
Condiciones Económicas / Precios por curso. Sujeto a modificaciones
5.200 €
GRADO ONLINE EN MARKETING Y COMUNICACIÓN DIGITAL
En nuestro Grado en Marketing y Comunicación Digital Online, obtendrás todos los conocimientos necesarios para convertirte en un profesional en ambas disciplinas. Aprenderás tanto marketing tradicional como marketing digital, incluyendo estrategias de redes sociales, SEO, SEM y análisis de datos para la toma de decisiones. Estarás al día con las últimas tendencias del mercado y podrás llevar a cabo planes de marketing completos, considerando su impacto financiero en el negocio.
Además, descubrirás los secretos de la comunicación digital, explorando los medios y plataformas que permiten accesibilidad, alcance e interactividad. Aprenderás a personalizar y segmentar la comunicación para llegar a audiencias específicas con mensajes adaptados a sus intereses y comportamientos.
Aprende todo esto y más 100% online, compatible con tu vida personal y profesional.
ITINERARIOS DEL GRADO ONLINE EN MARKETING Y COMUNICACIÓN DIGITAL
Grado Oficial Online
- Duration 4 years
- Créditos 252 ECTS
- Precio 5.200 €
- Convocatoria Curso 2025/26
¿POR QUÉ ESTUDIAR EL GRADO EN MARKETING Y COMUNICACIÓN DIGITAL A DISTANCIA?
APOYO TUTORIZADO Y FEEDBACK
Contarás con tutorías periódicas en directo para poder hacer seguimiento de tu grado y poder resolver las dudas y necesidades que te surjan.
SESIONES ONLINE EN DIRECTO
Las asignaturas se impartirán online, permitiéndote interactuar con tus compañeros y profesores para aprender y debatir sobre los aspectos más relevantes. Además, podrás acceder a estos contenidos en formato autoconsumo, disponibles para que los aproveches en el momento que mejor se adapte a tu horario.
SISTEMA DE EVALUACIÓN
Existen distintos modos de evaluación: presencial, síncrona o asíncrona. Se deberá acudir a un lugar físico en un momento determinado para la realización de exámenes escritos. Por otro lado, las defensas de casos se realizarán en directo online y la entrega de estos se efectuará mediante el campus virtual.
APLICACIÓN DE CASOS DE ESTUDIO Y EMPRESAS REALES
Llevarás a cabo briefings auténticos sobre los que solucionar problemas de empresas reales. Creemos que la mejor manera de demostrar lo adquirido en las formaciones online es resolviendo casos y presentando tus conclusiones.
WHY STUDY A UNIVERSITY DEGREE WITH ESIC UNIVERSITY?
Studying a degree at ESIC University means acquiring a comprehensive preparation that combines theory, practice and skills development, enabling you to stand out as a solid professional in the business world. We offer you all the tools you need to enter the job market with confidence and social commitment, fostering the development of individual talent and values such as solidarity, diversity and critical thinking. Our innovative approach and network of contacts will provide you with unique opportunities to boost your professional and personal career.
University specialized in Marketing and Business
ESIC University is a fully specialized University with a focus on business, which gives it a great differentiation and prestige in this area, which will directly impact your experience and your future as an Alumni.
Closeness to the business world
ESIC University maintains close ties with the business world, which translates into collaborations and fully updated content in the classroom, brought directly from the most recognized companies.
Professional networking
The institution provides opportunities to establish contacts and develop strong professional networks through events, conferences, seminars and extracurricular activities, allowing you to create future career opportunities.
PERFIL DEL ESTUDIANTE, ¿A QUIÉN VA DIRIGIDO EL GRADO ONLINE EN MARKETING Y COMUNICACIÓN DIGITAL?
Este grado online está pensado para personas que desean complementar o iniciar su formación académica mientras gestionan sus responsabilidades profesionales y personales.
Ofrece la oportunidad de adquirir conocimientos teóricos y prácticos para potenciar tu perfil profesional y aumentar tu empleabilidad, todo sin la necesidad de asistir presencialmente a las aulas. Disfruta de una educación flexible y adaptada a tu ritmo, con el respaldo de una universidad líder en Marketing que te ayudará a alcanzar tus objetivos.
COMPETENCIAS DEL GRADO EN MARKETING Y COMUNICACIÓN DIGITAL
La capacidad de elaboración de un plan de Marketing anual mediante el establecimiento de objetivos, estrategias y planes de acción medibles con KPI´s.
Gestionar proyectos digitales de forma práctica con el uso de las principales herramientas de marketing digital: SEO, SEM, web, redes sociales, e-commerce y Big data.
Descubre cómo el marketing de relaciones y las herramientas de gestión (CRM) pueden transformar la captación y retención de tus clientes.
Establecer procesos para mejorar el posicionamiento web y e-commerce, impulsando tus objetivos estratégicos y tácticos mediante una arquitectura y usabilidad web optimizadas.
Academic program and subjects
Discover the Academic Program that fits your needs
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Fundamentos del Marketing | 6 | FB |
| Consumer Behavior | 6 | OB |
| Teoría de la Comunicación y la Información | 6 | FB |
| Regulación Jurídica en el Ámbito del Marketing y de la Comunicación | 6 | FB |
| Fundamentos de Estadística | 6 | FB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Commercial Research | 6 | FB |
| Introducción al Marketing Social y Digital | 6 | FB |
| Fundamentos de las Relaciones Públicas | 6 | FB |
| Creación Digital de Contenidos Audiovisuales | 6 | OB |
| Informática Aplicada | 6 | FB |
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Dirección y Previsión de Ventas | 6 | OB |
| Política de Producto y Precio | 6 | OB |
| Planificación de Plataformas Digitales | 6 | OB |
| Diseño Digital y gestión de la marca y la identidad visual | 6 | OB |
| Modern Language | 6 | FB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Gestión de Equipos Comerciales | 6 | OB |
| Experiencia del Consumidor: Servicio y Contenidos | 6 | OB |
| Marketing Relacional y CRM | 6 | OB |
| Humanismo Digital | 6 | FB |
| Soportes y Canales de Comunicación Digitales | 6 | OB |
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Procesos Logísticos en el Ecosistema Digital | 6 | OB |
| Estrategias Creativas de Publicidad | 6 | OB |
| Narrativa en la Comunicación Tradicional y Digital | 6 | OB |
| Publicidad Digital en Web y Redes Sociales | 6 | OB |
| Extracción, Transformación y Visualización de Datos | 6 | OB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Captación y retención en Marketing (Inbound Marketing) | 6 | OB |
| Marketing dirigido por Datos (Data Driven Mk) | 6 | OB |
| Distribution and E-Commerce Policy | 6 | OB |
| Arquitectura de la Información y UX/UI | 6 | OB |
| Presupuestos para la Comunicación y el Marketing | 6 | OB |
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Marketing Plan | 6 | OB |
| Dirección de Comunicación | 4,5 | OB |
| Gestión de la Comunicación Digital | 4,5 | OB |
| Posicionamiento en buscadores (SEO) | 4,5 | OB |
| Publicidad en Buscadores (SEM) | 4,5 | OB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Elective 1 | 6 | OP |
| Elective 2 | 6 | OP |
| Elective 3 | 6 | OP |
Annual
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Optativa B | 12 | OP |
| Prácticas Académicas Externas I | 12 | PE |
| Final Degree Project | 6 | TFG |
Optativa 1 GRMCDº semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Diseño Gráfico | 6 | OP |
| Producción Audiovisual | 6 | OP |
| Web Design | 6 | OP |
| Radio Digital | 6 | OP |
Optativa 2 GRMCDº semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Laboratories | 6 | OP |
Optativa 3 GRMCDº semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Marca Personal | 6 | OP |
| Gestión de Talento | 6 | OP |
| Gestión de Proyectos | 6 | OP |
| Profesiones de la Industria del Marketing y la Comunicación | 6 | OP |
Optativa B GRMCDº semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Prácticas Académicas Externas I | 12 | OP |
Employability
+2.000
annual job offers managed by ESIC
96%
of employability (employability ratio of the ESIC University group)
30%
From Internship to Labor Contract (internship in a company)
SALIDAS LABORALES DEL GRADO EN MARKETING Y COMUNICACIÓN DIGITAL A DISTANCIA
Nuestro Grado Online en Marketing te brinda las habilidades y conocimientos necesarios para trabajar en diversos sectores, como publicidad, relaciones públicas, investigación de mercado, gestión de marca y ventas, entre otros.
Brand Manager
Responsible for the company's brand, you will have to manage the company's image and make key decisions to manage its reputation, positioning and identity in the market.
Senior Product Manager
Responsible for the management of the company's products, from their creation, development and launch, being in charge of their life cycle and meeting the customer's needs.
Social Media Marketing
His responsibilities within social media include creating and publishing content, interacting with the audience, analyzing metrics and developing strategies to increase engagement and reach across platforms.
Market research
Professional in charge of collecting, analyzing and interpreting data related to the market in which a company operates through market research, trends, competition, target and environment. Provides key strategic information for the business.
CRM
Responsible for managing CRM, a technology system designed to manage customer relationships. As a strategy, it involves focusing on understanding customers' needs and preferences in order to offer them products and services that meet their expectations and foster loyalty.
E-commerce
Person in charge of supporting and supervising a company's online sales. Create and implement e-commerce strategies to facilitate the customer's shopping experience and optimize sales. Their goal is to drive sales growth and maximize profitability through the e-commerce platform.
WHERE DO OUR STUDENTS WORK?
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
INTERNATIONAL MOBILITY OPTIONS
University exchange within the European educational space.
European Union countries
It can be one semester or two semesters (one full year) *.
For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be one semester or two semesters (one full year) *.
For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
University exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be one semester or two semesters (one full year) *.
For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.
*If the stay is for a full year, it must be done in the 3rd year.
This program entails payment of training at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).
Everyone.
Stay for only one semester, either the 1st or 2nd semester. In the case of Dual Degrees, it may be your third international semester.
Mobility to add an official degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term summer mobility.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree at Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We will accompany you throughout the process, guiding and advising you to choose the best option for your professional career.
1 orientation
- Request information by leaving your contact information and you will receive confirmation of your request.
- The admissions team will contact you to coordinate a personalized counseling.
2 requirements and
documentation
After the orientation, you will need to arrange with your counselor a day to take the admission tests, which you can take any day of the week.
In addition, you will need to send the required scanned documentation to your consultant before testing.
3 admission
admission tests
The tests are conducted in the language of the degree you wish to study (Spanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.
- Motivation Letter.
- Business Case
- English test*.
* This test is not exclusive. Candidates who have an official English certificate do not need to take this language test.
4 RESERVATION OF PLACE
AND REGISTRATION
Once you pass the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and registration fees within the period indicated by your advisor.
The formalization of the enrollment will take place when you have access to the virtual campus and the corresponding period opens.
The Student Services Office will advise you on the next steps to take.
CREDIT RECOGNITION AND TRANSFERS
Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?
- - Gather the necessary information to make your application for credit recognition.
- - We will evaluate your application and we will give you an answer as soon as possible with the credit recognition study.
- - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
SCHOLARSHIP AND AID PLAN
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
- - National Mobility
- - International Alumni
- - Academic Excellence
- - Enrolled Siblings
- - Alumni
- - Large Family
- - Single Parent Family
- - Entrepreneurship
- - Diversity Scholarship
- - ESIC Study Grants
- - Doctorates
- - Agreement with educational centers
- - ESIC CFGS Students
- - Agreement with companies
Where is it taught?
ESIC University Campus
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
View in Google Maps
Modalidad online
Language: Spanish
FREQUENT QUESTIONS
Sí, el proceso de admisión y las pruebas de acceso se pueden hacer de manera totalmente online sin necesidad de que asistas presencialmente a la Universidad.
Habrá distintas maneras de evaluación dependiendo del caso: presencial, síncrona o asíncrona. La idea es facilitar al máximo el momento y la forma de la evaluación para que el alumno tenga flexibilidad, asegurando siempre que los conocimientos se adquieren de manera adecuada para mantener la calidad académica de ESIC University.
Fomentamos la integración grupal con tus compañeros y profesores, facilitando espacios de comunicación entre vosotros e incentivando la relación grupal de forma que trabajéis juntos y desarrolléis el trabajo en equipo.
OTHER DEGREES YOU MAY BE INTERESTED IN
WHAT TO STUDY NEXT
ESIC AGENDA
Open Day. ESIC UNIVERSITY - January 30th
