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In our Online Degree Marketing and Digital Communication, you will gain all the knowledge you need to become a professional in both disciplines. You will learn both traditional marketing and digital marketing, including social media strategies, SEO, SEM, and data analysis for decision-making.
In addition, you will discover the secrets of digital communication, exploring the media and platforms that enable accessibility, reach, and interactivity.
Your future in marketing and digital communication starts here.
WHY STUDY THE DEGREE IN MARKETING AND DIGITAL COMMUNICATION BY DISTANCE LEARNING?
MENTORING SUPPORT AND FEEDBACK
You will have regular live tutorials to follow up on your degree and resolve any doubts and needs that may arise.
LIVE ONLINE SESSIONS
The subjects will be taught online, allowing you to interact with your classmates and teachers to learn and discuss the most relevant aspects. In addition, you will be able to access these contents in self-consumption format, available for you to take advantage of them at the time that best suits your schedule.
EVALUATION SYSTEM
There are different modes of evaluation: face-to-face, synchronous or asynchronous. The student must go to a physical location at a specific time to take the written exams. On the other hand, the defense of cases will be done live online and the delivery of these will be done through the virtual campus.
APPLICATION OF CASE STUDIES AND REAL COMPANIES
You will conduct authentic briefings to solve real business problems. We believe that the best way to demonstrate what you have acquired in online training is by solving cases and presenting your conclusions.
95%
Employment rate per year
s of completing the degree.
PRACTICAL APPROACH
You will work on real business cases in current market situations. This will prepare you to face the business world from the first day you start working.
WHY STUDY AN OFFICIAL DEGREE WITH ESIC UNIVERSITY?
Studying this degree at ESIC University means training at the leading university in marketing and digital media specialization at the national level.
Specialized in Marketing, Management, and Technology, with leading expertise in the sector.
It offers specialized training in Marketing and Digital Communication, adapted to the latest trends and tools in the sector.
Ethical values for businesses that respond to the current needs of society and companies.
No. 1 reference in marketing in Spain and business school in the top positions in rankings.
STUDENT PROFILE, WHO IS THE DEGREE AIMED AT?
This online degree is designed for people who wish to complement or initiate their academic training while managing their professional and personal responsibilities.
It offers the opportunity to acquire theoretical and practical knowledge to enhance your professional profile and increase your employability, all without the need to attend classrooms. Enjoy a flexible education adapted to your pace, with the support of a leading university in Marketing that will help you achieve your goals.
MARKETING DEGREE COMPETENCIES
MARKETING PLAN
The ability to develop an annual marketing plan by establishing measurable objectives, strategies, and action plans with KPIs.
CRM
Discover how relationship marketing and customer relationship management (CRM) tools can transform your customer acquisition and retention.
DIGITAL PROJECTS
Manage digital projects in a practical way using the main digital marketing tools: SEO, SEM, web, social media, e-commerce, and big data.
COMMUNICATION
The process of planning, implementing, and monitoring communication strategies in digital environments and channels to convey effective messages.
Curriculum
This is how you will prepare yourself year after year to create the advertising of the future.
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Marketing Fundamentals | 6 | FB |
| Consumer Behavior | 6 | OB |
| Communication and Information Theory | 6 | FB |
| Legal Regulation in the Marketing and Communication Sphere | 6 | FB |
| Fundamentals of Statistics | 6 | FB |
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Commercial Research | 6 | FB |
| Introduction to Social and Digital Marketing | 6 | FB |
| Fundamentals of Public Relations | 6 | FB |
| Digital Creation of Audiovisual Content | 6 | OB |
| Applied Computing | 6 | FB |
- FB = Basic Training
- FO = Compulsory Training
- OP = Electives
- PE = External internships
- TFG = Final Degree Project
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Sales Management and Forecasting | 6 | OB |
| Product and Pricing Policy | 6 | OB |
| Digital Platform Planning | 6 | OB |
| Digital design, brand and visual identity management | 6 | OB |
| Modern Language | 6 | FB |
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Commercial Team Management | 6 | OB |
| Consumer Experience: Service and Content | 6 | OB |
| Relationship Marketing and CRM | 6 | OB |
| Digital Humanism | 6 | FB |
| Digital Media and Communication Channels | 6 | OB |
- FB = Basic Training
- FO = Compulsory Training
- OP = Electives
- PE = External internships
- TFG = Final Degree Project
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Logistics Processes in the Digital Ecosystem | 6 | OB |
| Creative Advertising Strategies | 6 | OB |
| Traditional and Digital Communication Narrative | 6 | OB |
| Digital Advertising on Web and Social Networks | 6 | OB |
| Data Extraction, Data Transformation and Visualization | 6 | OB |
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Inbound Marketing Recruitment and Retention | 6 | OB |
| Data Driven Marketing (Data Driven Mk) | 6 | OB |
| Distribution and E-Commerce Policy | 6 | OB |
| Information Architecture and UX/UI | 6 | OB |
| Communication and Marketing Budgets | 6 | OB |
- FB = Basic Training
- FO = Compulsory Training
- OP = Electives
- PE = External internships
- TFG = Final Degree Project
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Marketing Plan | 6 | OB |
| Communications Department | 4,5 | OB |
| Digital Communication Management | 4,5 | OB |
| Search Engine Optimization (SEO) | 4,5 | OB |
| Search Engine Advertising (SEM) | 4,5 | OB |
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Elective 1 | 6 | OP |
| Elective 2 | 6 | OP |
| Elective 3 | 6 | OP |
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Elective B | 12 | OP |
| External Academic Internships I | 12 | PE |
| Final Degree Project | 6 | TFG |
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Graphic Design | 6 | OP |
| Audiovisual Production | 6 | OP |
| Web Design | 6 | OP |
| Digital Radio | 6 | OP |
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Laboratories | 6 | OP |
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Personal Branding | 6 | OP |
| Talent Management | 6 | OP |
| Project Management | 6 | OP |
| Professions in the Marketing and Communications Industry | 6 | OP |
| SUBJECT | ECTS | TYPE |
|---|---|---|
| External Academic Internships I | 12 | OP |
- FB = Basic Training
- FO = Compulsory Training
- OP = Electives
- PE = External internships
- TFG = Final Degree Project
- FB = Basic Training
- FO = Compulsory Training
- OP = Electives
- PE = External internships
- TFG = Final Degree Project
- FB = Basic Training
- FO = Compulsory Training
- OP = Electives
- PE = External internships
- TFG = Final Degree Project
- FB = Basic Training
- FO = Compulsory Training
- OP = Electives
- PE = External internships
- TFG = Final Degree Project
- FB = Basic Training
- FO = Compulsory Training
- OP = Electives
- PE = External internships
- TFG = Final Degree Project
Program Director
Find out about your future major from the person who knows it best
Press play and find out, in Maite Palomo’s own words, how this degree will benefit your professional future and what your day-to-day life on campus will be like.
Testimonials from our students
Learn about the Degree in Marketing and Digital Communication through our students
Jaime Chávarri
Employability
+2.000
Annual job offers managed by ESIC
95%
Employability (employability ratio of the ESIC University group)
30%
From Internship to Labor Contract (internship in a company)
CAREER OPPORTUNITIES FOR GRADUATES OF THE ONLINE DEGREE IN MARKETING AND DIGITAL COMMUNICATION
Our Degree in Marketing provides you with the skills and knowledge necessary to work in various sectors, such as media, advertising, marketing, brand management, and sales, among others.
BRAND MANAGER
As the company's brand manager, you will manage its image and make key decisions to manage its reputation, positioning, and identity in the market.
PRODUCT MANAGER
Responsible for product management, from creation and development to launch, overseeing the life cycle to meet customer needs.
SOCIAL MEDIA MANAGER
Responsible for creating and publishing content on social media, analyzing metrics, and developing strategies to increase engagement and reach.
MULTICHANNEL DIGITAL COMMUNICATION
Ensure consistency of messaging across websites, social media, newsletters, and other online platforms.
DIGITAL PUBLIC RELATIONS MANAGER
Build partnerships with media outlets, influencers, and online communities to expand your reach and strengthen your brand image.
ONLINE REPUTATION CONSULTANT
Responsible for overseeing online sales, driving commercial growth, and facilitating the customer shopping experience.
WHERE DO OUR STUDENTS WORK?
EXPLORE
THE EXPERIENCE
INTERNATIONAL MOBILITY OPTIONS
- Official exchange within the European educational space.
- European Union countries
- It can be one semester or two semesters (one full year) *.
- For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
- Official exchange within the non-European educational area.
- Asia, Africa, Latin America, America.
- It can be one semester or two semesters (one full year) *.
- For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
- Official exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double DegreeDegree OfficialDegree + Higher Degree).
- Everyone.
- Stay for only one semester, either the 1st or 2nd semester. In the case of Dual Degrees, it may be your third international semester.
- Mobility to add an official degree from the country of destination by studying abroad for one year.
- France, Germany and Amsterdam.
- For 3rd year students.
- Short-term summer mobility.
- Destinations such as London or the USA
- Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 GUIDANCE
- Request information by leaving your contact information and you will receive confirmation of your request.
- The admissions team will contact you to coordinate a personalized counseling.
2 REQUIREMENTS AND DOCUMENTATION
After the orientation, you must arrange a date with your advisor to take the admission tests, which you can do any day of the week. You will also need to send your advisor scanned copies of the required documentation before taking the tests.
3 ADMISSION TESTS
The tests are conducted in the language of the degree you wish to studySpanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.
- Motivation Letter.
- Business Case
- Written Interview
- English test*.
* This test is not exclusive. Candidates who have an official English certificate will not need to take this language test.
4 RESERVING A PLACE AND REGISTRATION
Once you pass the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and registration fees within the period indicated by your advisor.
The formalization of the enrollment will take place when you have access to the virtual campus and the corresponding period opens.
The Student Services Office will advise you on the next steps to take.
UNIVERSITY SCHOLARSHIPS AND STUDY GRANTS
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
SCHOLARSHIPS AND GRANTS
We do not want financial issues to be an obstacle to you achieving your goals and ensuring a future-proof education. Therefore, we offer you a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed at ESIC University, as well as those made available to you by different public or private organisations.
- Own scholarships
- National scholarships
- International scholarships
- Mobility grants for international internships
- Insurance and aid
VALIDATIONS
Are you thinking of pursuing an Official degree after finishing your Degree Superior or simply want to change university?
- Gather the necessary information to submit your credit recognition application.
- We will evaluate your application and respond as soon as possible with the credit recognition assessment.
- Once you have received your results, you can apply for the entrance exam for the Official Degree you are interested in.
Where is it taught?
ESIC University Campus
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
View in Google Maps
On-site modality
Language: Spanish
ESIC UNIVERSITY AGENDA
Open House. ESIC UNIVERSITY - August 31
FREQUENT QUESTIONS
These are some of the questions our students ask themselves.
Will I be able to do the admission process completely online?
Yes, the admission process and the entrance exams can be done completely online without the need to attend the University in person.
How will the exams be conducted?
There will be different ways of evaluation depending on the case: face-to-face, synchronous or asynchronous. The idea is to facilitate as much as possible the time and form of evaluation so that the student has flexibility, always ensuring that the knowledge is acquired in an adequate manner to maintain the academic quality of ESIC University.
As it is an online training, will I be able to network?
We encourage group integration with your classmates and teachers, facilitating communication spaces between you and encouraging the group relationship so that you work together and develop teamwork.
