TRAINING OFFER IN THE MARKETING CATEGORY
At ESIC Business & Marketing School we offer Official Master and Lifelong Learning programs. Discover our training offer focused on Marketing. In addition, we are committed to all professional profiles and sectors, so we also have a wide range of degrees in Business and Technology.
The Business School that offers real training for the challenges of today and tomorrow.
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University Master's Degrees
Official Master in Marketing and Digital Management
Where it is taught
- Valencia
Announcements October 2025
Modality On-site
Language Spanish
Duration 12 months
ECTS credits 60
Type Official title
The Official Master in Marketing and Digital Management, has been designed to respond to the growing need of companies to incorporate young professionals with a modern, useful and adapted to the reality of today's digital marketing training. Young people capable of leading teams of people and making decisions in the digital...
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University Master's Degrees
Official Master's Degree in Marketing Management [MUDM].
Where it is taught
- Madrid
Announcements October 2025
Modality On-site
Language Spanish
Duration 12 months
ECTS credits 60
Type Official title
The Official Master in Marketing Management (MUDM) is an official program designed for the employability of professionals with strategic vision, capable of transforming marketing into an engine of business growth. This master's degree provides the necessary tools to design and implement innovative strategies, connect brands with consumers and take advantage of...
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University Master's Degrees
Official Master's Degree in Communication and New Technologies Management
Where it is taught
- Madrid
Announcements October 2025
Modality On-site
Language Spanish
Duration 12 months
ECTS credits 60
Type Official title
In our Master's program you will immerse yourself in the strategic management of communication and the effective use of new technologies. You will develop practical skills to analyze trends, create effective communication strategies and execute impactful campaigns. You will be prepared to innovate in digital communication and convert online interaction...
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Master's degrees
Online Master in Marketing and Sales Management NEW
Where it is taught
- Madrid
- Barcelona
- Valencia
- Zaragoza
- Bilbao
- Seville
- Grenada
- Malaga
- Alcoy
- Online Format
- Pamplona
Announcements October 2025
Modality Online
Language Spanish
Duration 12 months
ECTS credits 60
Type ESIC University's own degree
Our Master in Marketing and Sales Management is a synchronous online program designed to train you as a leader capable of transforming traditional business strategies. This program uniquely integrates advanced knowledge in marketing and sales with state-of-the-art technological tools, preparing you to face the challenges of an increasingly competitive marketplace.
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Master's degrees
Online Master in Digital Marketing UPDATED
Where it is taught
- Madrid
- Barcelona
- Valencia
- Pamplona
- Seville
- Grenada
- Malaga
- Zaragoza
- Bilbao
- Online Format
Announcements October 2025
Modality Online
Language Spanish
Duration 12 months
ECTS credits 60
Type ESIC University's own degree
The Online Master in Digital Marketing (MMD Online) is designed to train you in projects, integral digital marketing process, branding, planning, analysis of digital business realities, evaluation of trends and integration of technology in the service of the final plan. This master's degree offers you an intense training in the...
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Master's degrees
Master Degree in Digital Marketing
Campus
- Madrid
Intakes October 2025
Modality On class
Language English
Duration 12 months
ECTS Credits 60
Type Private degree
The programme trains for Digital Marketing Management ensuring strategic vision, comprehensive management of data driven processes of organisations, decision making based on the financial impact of business, and a complete review of digital marketing disciplines organized along the sales funnel ensuring customer centric vision. The aim is to increase professional...
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Master's degrees
Master Degree in Marketing Management
Campus
- Madrid
- Barcelona
Intakes October 2025
Modality On class
Language English
Duration 11 months
ECTS Credits 60
Type Private degree
From the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from small and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models). Our Master in Marketing Management is designed to give...
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Master's degrees
Master in Sports Marketing Management
Where it is taught
- Madrid
Announcements October 2025
Modality On-site
Language Spanish
Duration 12 months
ECTS credits 60
Type ESIC University's own degree
The sports sector needs professionals who have a broad vision of marketing, with the aim of innovating in product development, implementing technology, amplifying brand communication and strengthening sports sponsorships, taking into account changes in the fan base and the impact of trends...
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Master's degrees
Master in Marketing and Communication
Where it is taught
- Madrid
Announcements October 2025
Modality On-site
Language Spanish
Duration 12 months
ECTS credits 60
Type ESIC University's own degree
The Master's Degree in Marketing and Communication (MMC) offers you a program that combines strategy, planning, and implementation in the fields of marketing and communication, both online and offline. It is designed to expand your knowledge in the fields of branding, digital marketing, reputation, corporate communications, and advertising. It also...
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Master's degrees
Master in Marketing and Communication Management for Fashion and Luxury
Where it is taught
- Madrid
- Barcelona
Announcements October 2025
Modality On-site
Language Spanish
Duration 12 months
ECTS credits 60
Type ESIC University's own degree
Our program is specialized and oriented to train you as a professional in communication and marketing in the fashion and luxury industry. You will study current contents oriented to their practical application, either in the communication and marketing departments of the brands or in advertising agencies....
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Master's degrees
Master in Luxury Tourism Marketing
Where it is taught
- Madrid
Announcements October 2025
Modality On-site
Language Spanish
Duration 12 months
ECTS credits 60
Type ESIC University's own degree
Our program is specialized and oriented to train you in marketing and communication in the tourism industry with a special focus on the luxury segment. You will study current contents oriented to their practical application, either in the communication and marketing departments of luxury hotels or in the tourism industry....
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Master's degrees
Master in Customer Experience and Innovation
Where it is taught
- Madrid
Convocatorias October 2025
Modality On-site
Language Spanish
Duration 12 months
ECTS credits 60
Type ESIC University's own degree
This Marketing Management program specialized in Customer Omniexperience is built under the vision of Disruptive Innovation. The program is based on the acquisition of a solid strategic, analytical and multidisciplinary-transversal leadership vision, with a human-customer Centric orientation. It is focused on the transformation from business to human...
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Master's degrees
Master's Degree in Marketing, Communication and Political Consultancy
Where it is taught
- Madrid
- Online Format
Modality Online
Language Spanish
Duration 9 months
Type ESIC University's own degree
The Master's Degree in Marketing, Communication and Political Consulting allows you to learn in situ by getting to know the political reality of different countries. It is designed to incorporate competencies in public policy, management of electoral and government campaigns, crisis management, international relations and, above all, corporate and political communication skills. A...
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Master's degrees
Where it is taught
- Madrid
- Barcelona
- Valencia
- Pamplona
- Seville
- Grenada
- Malaga
- Zaragoza
Announcements October 2025
Modalidad On-site
Language Spanish
Duration 12 months
ECTS credits 60
Type ESIC University's own degree
The objective of this master's degree is to increase your professional competitiveness through practical training with a special focus on digital projects that cover critical areas such as digital positioning, data management supported by technology, the strategic use of social networks and E-commerce tending towards omnichannel. The program...
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Master's degrees
Master's Degree in Marketing and Commercial Management
Where it is taught
- Madrid
- Barcelona
- Valencia
- Zaragoza
- Bilbao
- Seville
- Grenada
- Malaga
- Alcoy
Announcements October 2025
Modality On-site
Language Spanish
Duration 12 months
ECTS credits 60
Type ESIC University's own degree
The ESIC Master's Degree in Marketing and Sales Management (GESCO) is a unique opportunity to acquire a comprehensive vision of marketing and sales in a highly dynamic and competitive environment. Designed for professionals who seek to enhance their skills and knowledge, this program offers cutting-edge training with a focus on the...
ESIC Lifelong Learning Masters
As regulated by Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for quality assurance, ESIC offers you various programs including MBAs, Master's Degrees and Master's Degrees in Lifelong Learning backed by the prestige of our university: ESIC University.
In this way, you will be able to choose between:
University Master's Degrees,
with which you will obtain an official degree from ESIC University.
Masters in Lifelong Learning,
with which you can obtain a degree issued by ESIC University.
Private Master's Degrees
issued by ESIC Business & Marketing School
MOST SOUGHT-AFTER MARKETING DEGREES

MASTER'S DEGREE IN DIGITAL MARKETING [MMD].
Learn about Marketing, Ecommerce, Social Media and Digital Communication with the Master in Digital Marketing from ESIC.
Duration: 12 months
Mode: On-site
Call for applications: Oct 2025
Location: Madrid, Barcelona, Valencia, Sevilla, Zaragoza, Málaga, Pamplona, Bilbao and Granada

Master's Degree in Fashion & Luxury Marketing and Communication Management [MML].
The MML is a specialized program oriented to train you as a professional in communication and marketing in the fashion and luxury industry.
Duration: 12 months
Mode: On-site
Call for applications: Oct 2025
Location: Madrid, Barcelona

Master in Luxury Tourism Marketing [MMT]
The MMT is a specialized program designed to train you in marketing and communication in the tourism industry with a special focus on the luxury segment.
Duration: 12 months
Mode: Classroom
Call for applications: Oct 2025
Location: Madrid

Master's Degree in Sports Marketing Management [MDMD].
Sport, your passion, your job. If you want to make your passion your lifestyle, training in it will open the doors to success and differentiation.
Duration: 12 months
Mode: Classroom
Call for applications: Oct 2025
Location: Madrid

PLAN BOOSTS
GETTING A HEAD START IS A PLUS
At ESIC we want every step you take to bring you closer to the future you are building. Go ahead and access our IMPULSA PLAN:
- INNOVATION. Free access to 3 Workshops on AI applied to business.
- LANGUAGES. Free online course to choose from 12 languages.
- CERTIFICATIONS. Special conditions through ESIC Idiomas.
Benefit from our IMPULSA PLAN if you enroll before August 30, 2024.
MORE INFORMATIONWhy study Marketing at ESIC?
Our master's degrees are positioned among the most prestigious national and international rankings. For us, they are not just numbers, but the pursuit of excellence through solid and updated academic programs, top-notch faculty who are active in the workplace, tools and licenses to nurture the practical part and that you learn by working, not by retaining knowledge. We draw inspiration from real life to prepare you for real life.
In addition, we have a wide network of successful graduates in the area, with whom you can establish professional contacts and learn first-hand their opinion about our Masters in Marketing.
MARKETING RANKINGS AT ESIC

ESIC EMPLOYMENT REPORT
We present you the data of our Employment
Report. Behind these results
there is effort, but above all, there is commitment
and work to improve your employability,
so that you have opportunities and so that you can
improve your career path or take on a new challenge.
a new challenge.
This report reflects that results come when you have a team
you have a team of people who give their best every day.
their best version every day. This report reflects that ESIC
is not only in your present, but will be with you in everything you
will accompany you in everything you set out to do.

You don't know
what to study?
We have a team of consultants who will guide you to find the program that best suits your needs.
ASK FOR ADVICEESIC ALUMNI TESTIMONIALS FROM MARKETING GRADUATES
Alison Diehl
GESCO Alumni
Marcello Bellini
Director of Business Development at Learnlight
Andrea Moya
E-commerce Executive at Bobbi Brown, Estée Lauder, La Mer & Origins
TODAY IS MARKETING
HEM
The largest marketing event in Spain. It is already XVI years celebrating Hoy IS MARKETING, a must on the agenda of the best professionals in business, marketing, communication and digital economy.
An event that not only consolidates, but grows every year.
DIGITAL BUSINESS SUMMIT
DBS
Digital Business Summit is the essential event that brings you high impact trends in the digital marketing ecosystem. An event that will give you answers, through real cases, on how companies are facing trends and innovations in marketing and sales.
ON FEST
ON FEST by ESIC is a festival of activities related to the world of marketing, business and technology.
If you are a professional who wants to grow and specialize professionally, ON FEST by ESIC offers you a microlearning experience in an open, free, practical and dynamic format.
This festival is not made up of linear talks, nor eternal lectures. You will finish each activity with something new learned, made by you. You will be surrounded by professionals like you, and you will learn from active experts, content creators, entrepreneurs and many more profiles.

MARKETING PLAYLIST
Every game has rules and the rules of marketing are constantly reinventing themselves to adapt to a new consumer and lifestyle. MARKETING PLAYlist is a free, fast, flex and fun event that will show you what marketing looks like today and tomorrow. An event that will change the rules of the game and raise your expectations to the next level.
This event is about discovering, through 4 companies that do very good marketing, how to sound unique, how to move fast, how to adapt to every time and place, and how to connect with audiences. In addition, it will be an event in a format that mixes entertainment and knowledge.
Events ESIC Business & Marketing School
Rethink by ESIC
The Erasmus+ Traineeships program is a European Union initiative specifically designed to facilitate international work experience.
In the era of big data, AI data analytics has become crucial for organizations looking to process volumes of information far beyond human capacity.
Emotional pay has become a decisive factor for well-being and job satisfaction in today's business environment.
Imperfect competition is the economic reality that dominates practically all the productive sectors we know.