Master's Degree in Marketing Management | ESIC

Master's Degree in Marketing Management

  12 months
 
  • Full Time

  Available locations

  • Madrid

 

Spanish
 

Format On-site

Postgraduate

Program alumni data

Functional areas occupied by our students

Consumer Goods

36%

Industry

25%

Trade and Distribution

13%

Health

13%

Entertainment, Culture and Sports

13%

Geographical areas
where they work

24 %
LATAM
76 %
Spain
 
Methodology Methodology
MUDM

Academic structure

Academic structure - Image
Academic Structure

The Master's Degree in Marketing Management in Madrid has been designed to respond to the growing need of companies to incorporate young professionals, with an updated marketing training, useful and adapted to the rapid changes in the business environment. Young people capable of leading teams of people, with the ability to anticipate and react in complex, global and multicultural contexts, in constant change and digital transformation.

This degree allows you to combine the formality of a university program with the practicality, experience and professionalism of the company, in a business school of international prestige.

You will also be able to access the Doctoral Program.

  • Faculty: Specially selected teaching staff. Teachers with extensive professional and international experience.
  • Program quality: Program Accredited by ANECA (National Agency for Quality Assessment and Accreditation) with its VERIFICA Program. Taught by the leading school in marketing education in Spain.
 
 
Core Modules
Title
Analysis of the competitive environment
Business and Marketing Intelligence.
Market Research: analysis and management of information; main variables and indicators of the business sector or idea, for marketing decision making.
Study of changes in consumption patterns and approaches to products, and their impact on the value chain.
Analysis and assessment of market opportunities.
Marketing plan in international expansion and intercultural negotiation.
Title
Operational Marketing in action
Creativity and innovation applied to the launching and development strategies of new product and service lines.
Consumer & Shopper Business: execution and strategy of the plan and evaluation of achievements.
Customer Experience
Digitalization of operational marketing processes.
Competitive intelligence and pricing.
Pricing policy in the digital environment.
Revenue Management
Development and implementation of marketing actions aimed at the channel; promotional policy, sponsorships and events.
Title
Results orientation in marketing
Marketing and Customer Analytics: Customer-centric marketing models. Data mining. Advanced customer segmentation: New models
Marketing Decision Model
ROI analysis of a digital marketing plan.
Attribution models.
Inbound Marketing: lead generation and customer conversion.
Omnichannel Retail Marketing.
Customer experience analysis on any device or location.
Time to market.
Commercial organization and management.
Customer Management. Key Account Management.
Sales forecast and business plan.
I work with Marketing Simulator for decision making.
Immersion in business reality through case studies and masterclasses.
Title
Value communication
Strategic planning of communication with the different stakeholders.
Branding and Communication Strategies.
Integrated Marketing Communication.
The role of the Communications Department.
CSR policies.
Branded Content. Content development for marketing strategies.
Analysis of the markets of influence.
Media planning and buying.
Development of the idea (Brand Purpose)
Cross-cutting sessions
Title
Development of analytical skills and market orientation
Creativity and innovation
Communication skills
Ability to design and implement a Marketing Plan and its follow-up and control.
Title
In-company internships
TFM
Title
TFM
Marketing plan

Prices and campus where it is taught

University Master's Degree in Marketing Management in Madrid

Modality and duration

  • Mode: On-site
  • Duration: 12 months

Language

  • Spanish

Similar programs in Madrid

Calls and prices

  • Solicitation 2025-04: 20.900 €

ESIC Campus in Madrid

Madrid

Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
91 452 41 00
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Contact

Testimonials

ESIC not only gave me a master's degree with professors of great knowledge and experience. It gave me the opportunity to meet incredible people, with high potential and with different cultures to mine, which translates into a great challenge of adapting to new ways of working, different ways of thinking and different ways of solving problems. On the professional side, its extensive job opportunities allowed me to broaden my work experience within a company with high impact and prestige at an international level."
Diana Arizpe
Mexico
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