September 2025
September 2025
Spanish 
Madrid
Grado Oficial (3 años)
Condiciones Económicas / Precios por curso. Sujeto a modificaciones
11.000 €
En el Grado en Marketing incorporarás en 3 años habilidades en marketing digital y tradicional, diseñarás estrategias de e-commerce, aprenderás sobre la gestión de marca, realizarás estrategias eficientes en redes sociales y tendrás en cuenta el impacto financiero en el negocio.
Te capacitará en la gestión y análisis de los datos para tomar decisiones informadas y aprenderás a entender el joruney del cliente para garantizar la mejor experiencia.
You will build a key professional network that will allow you to go further, connect with expert professors and passionate peers like you.
Your future in marketing starts here.
Itinerario del Grado en Marketing para Técnicos en Marketing y Publicidad
Official Degree in Marketing
- Duración 3 años
- Price 11.000 €.
- En el caso de haber estudiado el Ciclo Formativo fuera de la Comunidad Autónoma de Madrid, tendrás que solicitar un estudio de convalidaciones.
Why study a degree in Marketing?
By studying the Bachelor's Degree in Marketing you will enjoy a prestigious academic quality, a practical approach to content and the development of your skills such as teamwork, communication, leadership, innovation and networking.
96%
EMPLOYABILITY RATIO
ONE YEAR AFTER COMPLETING
THE DEGREE
PRACTICAL APPROACH
Immerse yourself in an unparalleled hands-on experience, where every class is an opportunity to apply your knowledge to real projects, work with leading companies and participate in simulated business challenges. We know that theory alone is not enough. That's why we use group projects, real cases and in-company internships to prepare you to face challenges in the working world.
WHY STUDY A UNIVERSITY DEGREE WITH ESIC UNIVERSITY?
Estudiar un grado en ESIC University significa adquirir todas las herramientas necesarias para ingresar al mercado laboral con confianza y compromiso social, fomentando el desarrollo del talento individual y valores como solidaridad, diversidad y pensamiento crítico.
Grado en Marketing en 3 Años
Como ya has realizado tu Formación Profesional en Marketing y Publicidad y gracias a las posibles convalidaciones que podrás realizar de las asignaturas, hemos ajustado la duración del Grado en Marketing a 3 años en vez de tener que completar los 4 años de duración de un Grado estándar.
University specialized in Marketing and Business
ESIC University es una Universidad totalmente especializada y con foco en la empresa, esto la dota de una gran diferenciación y prestigio que repercutirá directamente en tu experiencia.
Closeness to the business world
ESIC University mantiene estrechos vínculos con el mundo empresarial, lo que se traduce en colaboraciones y contenido totalmente actualizados en las aulas, traído directamente de las empresas más reconocidas.
STUDENT PROFILE, WHO IS THE DEGREE AIMED AT?
Este grado está diseñado para Técnicos Superiores en Marketing y Publicidad que desean ampliar sus conocimientos y profundizar en diversas áreas del marketing tradicional, marketing digital, análisis de datos, redes sociales y proyectos digitales, entre otros, para seguir creciendo y potenciar su carrera.
Quieren desarrollar habilidades como la proactividad, curiosidad, adaptabilidad y ética profesional.
Descubre cómo el Grado en Marketing te proporciona las herramientas esenciales para entender a tus clientes, diseñar estrategias efectivas y forjar conexiones emocionales duraderas con tu audiencia. Transfórmate en un líder del marketing y adquiere las habilidades necesarias para impulsar el crecimiento empresarial y alcanzar el éxito en un entorno empresarial en constante cambio.
MARKETING DEGREE COMPETENCIES
The ability to develop an annual marketing plan by establishing objectives, strategies and measurable action plans with KPIs.
Manage digital projects in a practical way with the use of the main digital marketing tools: SEO, SEM, web, social networks, e-commerce and Big data.
Connecting financial results with marketing investments, from the practice of real business cases, being able to make decisions that will directly impact the business. from the practice of real company cases, being able to make decisions that will have a direct impact on the business.
Development of professional and managerial skills that allow the professional to evolve at the same pace as market disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking... with the limit of ethical values.
Academic program and subjects
Discover the Academic Program that fits your needs
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Marketing and Interpersonal Communication Techniques | 6 | FB |
| Introduction to the Company | 6 | FB |
| Matermáticas aplicadas al Marketing | 6 | OB |
| Economic and Marketing History | 6 | FB |
| Sociology of the Company | 6 | FB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Civil Law | 6 | FB |
| Estadística aplicada al Marketing | 6 | OB |
| History of Commercial Culture and Society | 6 | FB |
| Marketing Informatics | 6 | FB |
| Anthropology | 3 | P |
| Critical Spirit | 3 | P |
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Derecho Mercantil: Regulación Jurídica del Mercado | 4,5 | OB |
| Economics I: Microeconomics | 6 | FB |
| Strategic Direction | 4,5 | OB |
| Psychology Applied to Marketing | 4,5 | OB |
| Product Policy | 6 | OB |
| Sales Management | 4,5 | OB |
| Consumer Behavior | 4,5 | OB |
| Industrial and Services Marketing | 4,5 | OB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Economics II: Macroeconomics | 6 | OB |
| Métodos de Decisión aplicados al Marketing | 4,5 | OB |
| Strategic Marketing | 4,5 | OB |
| Corporate Social Responsibility and Marketing | 6 | FB |
| Christian Social Thought | 3 | P |
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Marketing Plan | 6 | OB |
| Reconocimiento Académico de Créditos (RAC) | 6 | OB |
| Elective 1 | 4,5 | OP |
| Elective 2 | 4,5 | OP |
| Elective 3 | 4,5 | OP |
| Business Ethics | 3 | P |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Distribution and E-Commerce Policy | 6 | OB |
| Pricing and Cost Policy | 6 | OB |
| Market Research II | 4,5 | OB |
| Técnicas de Negociación comercial | 4,5 | OB |
| Marketing, Sistemas de Información Aplicados y Automatización Basada en Datos | 4,5 | OB |
Annual
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Internships | 24 | OB |
| Final Degree Project | 6 | OB |
Employability
+2.000
annual job offers managed by ESIC
96%
de empleabilidad (ratio de empleabilidad al año de finalizar el Grado)
30%
From Internship to Labor Contract (internship in a company)
JOB OPPORTUNITIES
Our Marketing Degree provides you with the necessary skills and knowledge to work in various sectors, such as advertising, public relations, market research, brand management and sales, among others.
Brand Manager
Responsible for the company's brand, you will have to manage the company's image and make key decisions to manage its reputation, positioning and identity in the market.
Product Manager
Responsible for the management of the company's products, from their creation, development and launch, being in charge of their life cycle and meeting the customer's needs.
Social Media Marketing
His responsibilities within social media include creating and publishing content, interacting with the audience, analyzing metrics and developing strategies to increase engagement and reach across platforms.
Market research
Professional in charge of collecting, analyzing and interpreting data related to the market in which a company operates through market research, trends, competition, target and environment. Provides key strategic information for the business.
CRM
Responsible for managing CRM, a technology system designed to manage customer relationships. As a strategy, it involves focusing on understanding customers' needs and preferences in order to offer them products and services that meet their expectations and foster loyalty.
E-commerce
Person in charge of supporting and supervising a company's online sales. Create and implement e-commerce strategies to facilitate the customer's shopping experience and optimize sales. Their goal is to drive sales growth and maximize profitability through the e-commerce platform.
Marketing and Business Analytics
Analiza datos de mercado para evaluar la efectividad de las campañas y estrategias de marketing, identificando tendencias y oportunidades.
Digital Marketing Manager
Se enfoca en campañas de marketing online, incluyendo SEO, SEM, marketing de contenidos, redes sociales y email marketing.
WHERE DO OUR STUDENTS WORK?
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
ADMISSION PROCESS
We will accompany you throughout the process, guiding and advising you to choose the best option for your professional career.
1 orientation
- Request information by leaving your contact information and you will receive confirmation of your request.
- The admissions team will contact you to coordinate a personalized counseling.
2 requirements and
documentation
After the orientation, you will need to arrange with your counselor a day to take the admission tests, which you can take any day of the week.
In addition, you will need to send the required scanned documentation to your consultant before testing.
3 admission
admission tests
The tests are conducted in the language of the degree you wish to study (Spanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.
- Motivation Letter.
- Business Case
- English test*.
* This test is not exclusive. Candidates who have an official English certificate do not need to take this language test.
4 RESERVATION OF PLACE
AND REGISTRATION
Once you pass the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and registration fees within the period indicated by your advisor.
The formalization of the enrollment will take place when you have access to the virtual campus and the corresponding period opens.
The Student Services Office will advise you on the next steps to take.
Where is it taught?
ESIC University Campus
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
View in Google Maps
Phone
On-site modality
Language: Spanish
FREQUENT QUESTIONS
¡En tan solo 3 años! Como ya has realizado tu Formación Profesional en Marketing y Publicidad y gracias a las posibles convalidaciones que podrás realizar de las asignaturas, hemos ajustado la duración del Grado en Marketing a 3 años en vez de tener que completar los 4 años de duración de un Grado estándar.
Sí, podrás acceder a este Grado en Marketing en 3 años si vienes del Ciclo Superior en Marketing y Publicidad, independientemente de la institución donde lo hayas cursado.
Nuestro programa está enfocado en proporcionar una base sólida en gestión empresarial y, ofrecer asignaturas y actividades extracurriculares centradas en el emprendimiento, como cursos de creación de empresas, talleres de desarrollo de planes de negocio, mentoría por parte de empresarios exitosos y acceso a recursos de apoyo para startups.
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WHAT TO STUDY NEXT
ESIC AGENDA
Open Day. ESIC UNIVERSITY - January 30th
