September 2025
September 2025
Spanish 
Madrid
Degree Official (3 years)
Economic Conditions / Prices per course. Subject to change
11.000 €
In the Degree in Marketing you will incorporate in 3 years skills in digital and traditional marketing, design e-commerce strategies, learn about brand management, carry out efficient strategies in social networks and take into account the financial impact on the business.
It will train you in managing and analyzing data to make informed decisions and you will learn to understand the customer's joruney to ensure the best experience.
You will build a key professional network that will allow you to go further, connect with expert professors and passionate peers like you.
Your future in marketing starts here.
Itinerary of the Degree in Marketing for Marketing and Advertising Technicians
Official Degree in Marketing
- Duration 3 years
- Price 11.000 €.
- In the case of having studied the Formative Cycle outside the Autonomous Community of Madrid, you will have to request a validation study.
Why study a degree in Marketing?
By studying the Degree in Marketing you will enjoy a prestigious academic quality, a practical approach to content and the development of your skills such as teamwork, communication, leadership, innovation and networking.
96%
EMPLOYABILITY RATIO
ONE YEAR AFTER COMPLETING
THE DEGREE
PRACTICAL APPROACH
Immerse yourself in an unparalleled hands-on experience, where every class is an opportunity to apply your knowledge to real projects, work with leading companies and participate in simulated business challenges. We know that theory alone is not enough. That's why we use group projects, real cases and in-company internships to prepare you to face challenges in the working world.
WHY STUDY AN OFFICIAL DEGREE WITH ESIC UNIVERSITY?
Studying a degree at ESIC University means acquiring a comprehensive preparation that combines theory, practice and skills development, enabling you to stand out as a solid professional in the business world.
Degree in Marketing in 3 Years
As you have already completed your Professional Training in Marketing and Advertising and thanks to the possible validations that you will be able to make of the subjects, we have adjusted the duration of the Degree in Marketing to 3 years instead of having to complete the 4 years of duration of a standard Degree
University specialized in Marketing and Business
ESIC University is a fully specialized university focused on business, which gives it a great differentiation and prestige that will have a direct impact on your experience.
Closeness to the business world
ESIC University maintains close ties with the business world, which translates into collaborations and fully updated content in the classroom, brought directly from the most recognized companies.
STUDENT PROFILE, WHO IS THE DEGREE AIMED AT?
This degree is designed for Higher Technicians in Marketing and Advertising who wish to broaden their knowledge and deepen their knowledge in various areas of traditional marketing, digital marketing, data analysis, social networks and digital projects, among others, to continue to grow and enhance their career.
They want to develop skills such as proactivity, curiosity, adaptability and professional ethics.
Discover how the Degree in Marketing provides you with the essential tools to understand your customers, design effective strategies and forge lasting emotional connections with your audience. Become a marketing leader and gain the skills you need to drive business growth and achieve success in an ever-changing business environment.
MARKETING DEGREE COMPETENCIES
The ability to develop an annual marketing plan by establishing objectives, strategies and measurable action plans with KPIs.
Manage digital projects in a practical way with the use of the main digital marketing tools: SEO, SEM, web, social networks, e-commerce and Big data.
Connecting financial results with marketing investments, from the practice of real business cases, being able to make decisions that will directly impact the business. from the practice of real company cases, being able to make decisions that will have a direct impact on the business.
Development of professional and managerial skills that allow the professional to evolve at the same pace as market disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking... with the limit of ethical values.
Academic program and subjects
Discover the Academic Program that fits your needs
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Marketing and Interpersonal Communication Techniques | 6 | FB |
| Introduction to the Company | 6 | FB |
| Mathematics applied to Marketing | 6 | OB |
| Economic and Marketing History | 6 | FB |
| Sociology of the Company | 6 | FB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Civil Law | 6 | FB |
| Statistics applied to Marketing | 6 | OB |
| History of Commercial Culture and Society | 6 | FB |
| Marketing Informatics | 6 | FB |
| Anthropology | 3 | P |
| Critical Spirit | 3 | P |
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Commercial Law: Legal Regulation of the Market | 4,5 | OB |
| Economics I: Microeconomics | 6 | FB |
| Strategic Direction | 4,5 | OB |
| Psychology Applied to Marketing | 4,5 | OB |
| Product Policy | 6 | OB |
| Sales Management | 4,5 | OB |
| Consumer Behavior | 4,5 | OB |
| Industrial and Services Marketing | 4,5 | OB |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Economics II: Macroeconomics | 6 | OB |
| Decision Methods applied to Marketing | 4,5 | OB |
| Strategic Marketing | 4,5 | OB |
| Corporate Social Responsibility and Marketing | 6 | FB |
| Christian Social Thought | 3 | P |
1st semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Marketing Plan | 6 | OB |
| Academic Credit Recognition (RAC) | 6 | OB |
| Elective 1 | 4,5 | OP |
| Elective 2 | 4,5 | OP |
| Elective 3 | 4,5 | OP |
| Business Ethics | 3 | P |
2nd semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Distribution and E-Commerce Policy | 6 | OB |
| Pricing and Cost Policy | 6 | OB |
| Market Research II | 4,5 | OB |
| Business Negotiation Techniques | 4,5 | OB |
| Marketing, Applied Information Systems and Data-Driven Automation | 4,5 | OB |
Annual
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Internships | 24 | OB |
| Final Degree Project | 6 | OB |
Employability
+2.000
annual job offers managed by ESIC
96%
employability (employability ratio one year after completion of the Degree)
30%
From Internship to Labor Contract (internship in a company)
JOB OPPORTUNITIES
Our Degree in Marketing provides you with the skills and knowledge necessary to work in various sectors, such as advertising, public relations, market research, brand management and sales, among others.
Brand Manager
Responsible for the company's brand, you will have to manage the company's image and make key decisions to manage its reputation, positioning and identity in the market.
Product Manager
Responsible for the management of the company's products, from their creation, development and launch, being in charge of their life cycle and meeting the customer's needs.
Social Media Marketing
His responsibilities within social media include creating and publishing content, interacting with the audience, analyzing metrics and developing strategies to increase engagement and reach across platforms.
Market research
Professional in charge of collecting, analyzing and interpreting data related to the market in which a company operates through market research, trends, competition, target and environment. Provides key strategic information for the business.
CRM
Responsible for managing CRM, a technology system designed to manage customer relationships. As a strategy, it involves focusing on understanding customers' needs and preferences in order to offer them products and services that meet their expectations and foster loyalty.
E-commerce
Person in charge of supporting and supervising a company's online sales. Create and implement e-commerce strategies to facilitate the customer's shopping experience and optimize sales. Their goal is to drive sales growth and maximize profitability through the e-commerce platform.
Marketing and Business Analytics
Analyzes market data to evaluate the effectiveness of marketing campaigns and strategies, identifying trends and opportunities.
Digital Marketing Manager
He focuses on online marketing campaigns, including SEO, SEM, content marketing, social media and email marketing.
WHERE DO OUR STUDENTS WORK?
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
ADMISSION PROCESS
We will accompany you throughout the process, guiding and advising you to choose the best option for your professional career.
1 orientation
- Request information by leaving your contact information and you will receive confirmation of your request.
- The admissions team will contact you to coordinate a personalized counseling.
2 requirements and
documentation
After the orientation, you will need to arrange with your counselor a day to take the admission tests, which you can take any day of the week.
In addition, you will need to send the required scanned documentation to your consultant before testing.
3 admission
admission tests
The tests are conducted in the language of the degree you wish to studySpanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.
- Motivation Letter.
- Business Case
- English test*.
* This test is not exclusive. Candidates who have an official English certificate do not need to take this language test.
4 RESERVATION OF PLACE
AND REGISTRATION
Once you pass the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and registration fees within the period indicated by your advisor.
The formalization of the enrollment will take place when you have access to the virtual campus and the corresponding period opens.
The Student Services Office will advise you on the next steps to take.
Where is it taught?
ESIC University Campus
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
View in Google Maps
Phone
On-site modality
Language: Spanish
FREQUENT QUESTIONS
In only 3 years! As you have already completed your Professional Training in Marketing and Advertising and thanks to the possible validations that you will be able to make of the subjects, we have adjusted the duration of the Degree in Marketing to 3 years instead of having to complete the 4 years of duration of a standard Degree
Yes, you will be able to access this Degree in Marketing in 3 years if you come from the Higher Cycle in Marketing and Advertising, regardless of the institution where you have studied it.
Our program is focused on providing a solid foundation in business management and offering subjects and extracurricular activities focused on entrepreneurship, such as business creation courses, business plan development workshops, mentoring by successful entrepreneurs, and access to support resources for startups.
OTHER DEGREES YOU MAY BE INTERESTED IN
WHAT TO STUDY NEXT
ESIC AGENDA
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