Jornada de TV y Contenidos Digitales: El consumo audiovisual actual según Silvio Gonzalez, Consejero delegado de Atresmedia
Marketing y Comunicación | Vídeo-
Visit1141
- Junio 2016
- Date of publication
- Junio 2016
- Marketing and Communication
- Video
ESIC Business & Marketing School
ESIC Business & Marketing School.
1 de cada 4 hogares españoles ya tiene televisión de pago, y en los últimos 12 meses se ha acelerado el crecimiento en abonados a las distintas plataformas. El sector audiovisual está en completa eclosión, nuevos operadores de TV como Wuaki y Netflix comienzan a incorporar a sus filas decenas de miles de consumidores, las series se han convertido en uno de los productos de consumos más extendidos y generan marcas y franquicias de un alto impacto social.
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