- Date of publication
- Febrero 2017
- Marketing and Communication
- Video
El futuro de los medios pasa por el control del contenido por parte de los consumidores, que ya no son sujetos pasivos, sino que además de elegir qué consumir, cómo y cuándo, además pueden crear, producir y compartir su propio contenido a coste cero. Un escenario sin precedentes, que sienta las bases para el futuro del sector.
En este video Lourdes Rodriguez (Coolhunting Group) presenta las principales conclusiones del estudio “Tendencias en el Sector Media” donde se muestran las claves para adelantarse los cambios disruptivos en el sector.
Este estudio forma parte de la iniciativa ICEMD FUTURE TRENDS RESEARCH donde se presenta un total de 7 estudios: Fintech: Una visión de Futuro; Tendencias globales en el sector Asegurador; Tendencias en el sector Media; Últimas tendencias en eCommerce; El futuro de la Educación; El futuro de la Sanidad y Tendencias en Gobierno y sector Público.
Descarga el estudio aquí: http://bit.ly/2lRQRNe
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