Cuarta entrega del Infome Clientes@2033
Marketing y Comunicación | Estudio-
Visit1190
- Noviembre 2015
- Date of publication
- Noviembre 2015
- Marketing and Communication
- Study
El cliente espera cada vez más: que se conozcan sus necesidades y, según éstas y sus experiencias previas, se diseñen unas ofertas personalizadas haciendo uso de las nuevas tecnologías. Son las grandes peticiones de un cliente que aunque no siempre está insatisfecho, cree que hay más por hacer. Es cuestión de tiempo que lo busque en otro sitio. Por ello el informe Clientes@2033 ha desarrollado una iniciativa pionera: El estudio de la gestión de clientes en España, a través de 6.000 entrevistas a consumidores finales.
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