- Date of publication
- Octubre 2015
- Marketing and Communication
- Study
El mundo es un ecosistema cambiante y los acontecimientos vividos en los u´ltimos años están reconfigurando el protagonismo de países y Estados, de procesos que se entendían como prioritarios e incluso de los pilares que definían el conjunto de población mundial. Estos hechos plantean un futuro a 20 años vista distinto, en el que la tecnología y la focalización en el cliente se constituirán como ejes centrales de los motores socioeconómicos.
Además ya ha nacido la generación de clientes predominante en 2033; ellos, a diferencia de lo conocido hasta la fecha, son nativos digitales y su comportamiento actual ya permite observar ciertos cambios relevantes.
You may also be interested in
What are the 4 Ps of marketing?
If you have considered studying marketing or you are already working in this field, you have probably heard of the famous 4 Ps of marketing, a universal language in this sector that every professional in the field ...
- Published by _ESIC Business & Marketing School
How to create a media kit?
If there is a common goal in all businesses is the importance of generating sales, but reaching the customer in a fast, effective and close way is not easy. There are different methods before the customer is...
- Published by _ESIC Business & Marketing School
What is Bard and what is it for in your company?
Nowadays, innovation plays a key role in companies and in their differentiation from the competition, since it allows them to offer a quality and different product to their customers....
- Published by _ESIC Business & Marketing School