- Date of publication
- Marzo 2012
- Commercial and Sales
- Ebook
Es muy importante que anunciante y agencia conozcan el por qué de esta importancia, y que trabajen juntos para el óptimo desarrollo del mismo. En esta píldora de conocimiento trataremos de entender cuáles son los problemas y deficiencias del briefing y cómo debe hacerse un buen briefing.
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