- Date of publication
- Octubre 2017
- Marketing and Communication
- Infographics
ESIC Business & Marketing School
ESIC Business & Marketing School.
In the Digital Ecosystem, CONTENT is making a success way of its own, positioning itself as the best online strategy to engage and lead potential online customers across the sales funnel.
Hence, marketers are speaking more and more about a “Content Marketing Sales Funnel” referring to the correct array of info to provide to your audience at each phase of the purchasing decision process.
Meet TOFU, MOFU and BOFU!
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