- Date of publication
- Diciembre 2019
- Marketing and Communication
- Infographics
Profesor de los masters GESCO, EMBA, MDMD y de los programas PSDV, PSDM y PSRM en ESIC.
Fundador de Orange3; consejero de la agencia de publicidad y medios Somos R; conferenciante sobre Transformación Digital y ECommerce.
El inbound marketing es la combinación metodológica de una serie de técnicas de marketing no intrusivas que, por medio de la aportación de valor para el público objetivo, tiene como finalidad la consecución de ventas.
En este post Rubén Hervás nos recordaba qué es el inbound marketing y cuáles son sus fases.
En esta ocasión, es el profesor Juan Luis González quién nos habla de las claves para que una estrategia de inbound marketing tenga éxito.
Puedes descargarte aquí la infografía.
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