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¿Qué es el balanced scorecard y para qué sirve?

¿Qué es el balanced scorecard y para qué sirve?

Business | Infografía
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  • September 2017
  • Date of publication
  • September 2017
  • Business
  • Infographics
Antonio Martín

Antonio Martín

Director del grado oficial BBAM, coordinador del módulo de estrategia en el EMBA y profesor de ESIC. Conferenciante en emprendimiento, estrategia empresarial y gestión del cambio.

El balanced scorecard (BSC/Cuadro de mando integral) es una herramienta de planificación y dirección que permite enlazar estrategias y objetivos con indicadores y metas para realizar con éxito la formulación e implantación estratégica.Puedes descargarte aquí la infografía.

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  • Date of publication
  • September 2017
  • Business
  • Infographics
  • Author

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