The challenge in Customer Experience Management
Commercial and Sales | Video-
Visit1604
- September 2017
- Date of publication
- September 2017
- Commercial and Sales
- Video
Delivering personalized and automated experiences is one of the key challenges facing today's businesses. Customers demand what they are already getting from their favorite brands. Apple, Harley Davidson, Starbucks... Lovemarks that have managed to create an emotional bond at an international level.
In this video Pablo Fiestas, Professor in the Master of Customer Experience Management at ICEMD shares his opinion on customer experience management.
You may also be interested in
Customer success: definition and how to implement it
In today's business environment, where competition is fierce and customer expectations continue to grow, customer success has become a key element in ensuring the success of a company's business.
- Published by _ESIC Business & Marketing School
What is the Ishikawa diagram and how to do it. Examples
How many times have we tried to solve a problem by patching it up, without going deep into the real cause, into the root of the problem? There are many companies that, when faced with crises or problems, try to...
- Published by _ESIC Business & Marketing School
JavaScript: what it is, what it is used for and examples
Undoubtedly, JavaScript is one of the most widely used programming languages worldwide. In fact, as early as 2021 it was being used by 14 million programmers according to Genbeta. The trend has been increasing...
- Published by _ESIC Business & Marketing School