- Date of publication
- Julio 2012
- Commercial and Sales
- Ebook
En el primer capitulo, se presenta una introducción al marketing relacional, que no busca repetir los tópicos manidos de esta filosofía sino que lo aborda a través de algunas de los dichos más y máximas más conocidas del sector.
En el capítulo dos, se introduce los diferentes tipos de métricas según su objetivo y algunos datos sobre el panorama actual de las tarjetas de fidelización.
En el último capítulo, se exponen los principales indicadores de un programa.
Por último la bibliografía, con las fuentes on y off line.
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