Hoja de ruta para mejorar la experiencia de cliente
Comercial y Ventas | Infografía-
Visit3984
- Febrero 2016
- Date of publication
- Febrero 2016
- Commercial and Sales
- Infographics
ESIC Business & Marketing School
ESIC Business & Marketing School.
El futuro es de las emociones y de la generación de comunidades de fans. La Harvard Business Review en su número de noviembre de 2015 con artículo “The New Science of Customer Emotions” (“La Nueva Ciencia de las Emociones de los Clientes”), o la CXPA (Customer Experience Professionals Association) en Estados Unidos hablan de ello.
Altos cargos de empresas de referencia como el Chief Executive de ING hablan abiertamente del comienzo de la era de las emociones y del carácter crucial de generar fans en las compañías.
Si no medimos emociones, ¿cómo podemos hacer para fascinar a nuestros clientes?
Consulta esta infografía en versión artículo, aquí
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