Distancia y Fidelización. Cómo fidelizar según la distancia empresa-clientes
Comercial y Ventas | Ebook-
Visit2050
- Marzo 2012
- Date of publication
- Marzo 2012
- Commercial and Sales
- Ebook
Por ejemplo, la distancia que hay entre el cliente y el supermercado es mucho más pequeño que el que hay entre el cliente y el fabricante de productos de alimentación.
Quien tiene el contacto directo con el cliente es el canal; no el fabricante. Por tanto para fidelizar a sus clientes, ambos parten de una situación de partida diferente. Y sería interesante saber hasta qué punto esto se ve reflejado en las técnicas de fidelización.
You may also be interested in
Customer success: definition and how to implement it
In today's business environment, where competition is fierce and customer expectations continue to grow, customer success has become a key element in ensuring the success of a company's business.
- Published by _ESIC Business & Marketing School
What is the Ishikawa diagram and how to do it. Examples
How many times have we tried to solve a problem by patching it up, without going deep into the real cause, into the root of the problem? There are many companies that, when faced with crises or problems, try to...
- Published by _ESIC Business & Marketing School
JavaScript: what it is, what it is used for and examples
Undoubtedly, JavaScript is one of the most widely used programming languages worldwide. In fact, as early as 2021 it was being used by 14 million programmers according to Genbeta. The trend has been increasing...
- Published by _ESIC Business & Marketing School