- Date of publication
- Marzo 2012
- Commercial and Sales
- Ebook
El CRM es una evolución del antiguo concepto de la tienda de comestibles de la esquina, el tendero daba a sus clientes un trato personalizado e individual. Desde detrás del mostrador, el tendero mantenía una perspectiva general de la tienda de comestibles. Mediante libros de cuentas y su propia memoria, gestionaba su base de conocimientos para que tanto Juan como Pedro recibiesen un servicio óptimo.
De este modo el tendero creaba valor para ambos y ellos, eran valiosos para el tendero. Sin embargo, ahí termina toda la analogía.
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