- Date of publication
- Diciembre 2013
- Commercial and Sales
- Ebook
El trabajo lo he desarrollado en cinco capítulos: He empezado por definir y resumir los conceptos “Marketing Experience”, “Customer Experience” y “Gestión de la Marca”. En los siguientes capítulos empiezo por exponer la situación del sector turístico y del Rent a Car en concreto, para posteriormente plantear el sentido de una estrategia de “Customer Experience” en el mundo del Rent a Car, presentando un modelo de éxito, como es el caso de Enterprise Holding.
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