¿Cómo alcanzar la excelencia para diferenciarse de la competencia? Customer Experience Management
Comercial y Ventas | Artículo-
Visit1530
- Enero 2018
- Date of publication
- Enero 2018
- Commercial and Sales
- Article
Mercedes Fernández, como Responsable de Investigación de Mercados de una multinacional como es ING Direct, hace especial hincapié en un claro concepto: «No hay distinción por producto ó servicio, la verdadera DIFERENCIACIÓN vendrá por la Experiencia de Cliente».
¿Y si te preguntaramos por el significado de las siglas CEO? ¿Chieff Executive Officer? ¡Eeerroor! En la COOLtura de empresa de la que nos habla Carlos, los CEOS son Chieff EMOTIONAL Officer. Y qué importante es esto a la hora de cómo los clientes van a ver nuestra marca, la gestión emocional empieza desde dentro. Mira, mira…
Mercedes y Carlos son profesores del Programa Superior de Customer Experience Management que comienza en ICEMD el próximo 25 de abril. Accede a toda la información aquí.
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