Análisis del Black Friday desde el punto de vista de la Logística y la Distribución
Comercial y Ventas | Artículo-
Visit1802
- Noviembre 2017
- Date of publication
- Noviembre 2017
- Commercial and Sales
- Article
Profesor de grado y posgrado en ESIC y CEO en Logispyme. Experto en logística y supply chain management.
"¿Cuál es uno de los grandes retos que afronta la logística?Las grandes acciones que, desde las áreas de marketing, se llevan a cabo en el aspecto promocionalgeneran una incidencia terrible en los movimientos a realizar a través de la cadena de suministros. Lo vamos a ver con un ejemplo, el Black Friday. "
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