Paid media, SEO and influencer marketing present at the first event of the course at the school in Seville

Inauguration of the agenda of events for 2024 at the Seville campus with Marketing performance: Paid media, SEO e influencers' with a full full, where speakers shared strategies and marketing actions aimed at measurable results. measurable results with real cases and learnings from their experience, each one in their areas of expertise. of SEO, paid media and gestión of influencers to attract new customers.

We have the presence of Sergio Fuentes, marketing director at Inmobiliaria Sevilla 2000 Real Estate, Rafa Ramos, marketing consultant and SEO specialist and María del Mar Montero, influencer marketing manager at Spparkly. The event was conducted by Teresa Suárez, a teacher at the school, who thanked the three participants for their attendance. the attendance of the three participants, reception of the theme by the participants and the interest shown. He gave way to Felipe Caballero, a member of the postgraduate team, who was in charge of thegraduate team member, who commented that these topics tend to be seen in thel title of Digital Marketing with upcoming editions in March and October.

In micro pillspills of content of 20 minutes explained the most important elements of paid media, SEO and influencer marketingas well as tools that are necessary to know for the execution of their work correctly y the KPI'S that must be monitor.

The exhibition began with Sergio Fuentes, who titled his pill: "Paid media: maximize the ROI of your paid campaigns.", shis presentation began with a quote from John Wanamaker: '"La Half of the money I spend on advertising is wasted; the problem is that I don't know which half," he continued, explaining the keys to maximizing ROI and the three objectives it must have for him a campaign has to have:

1. "Getting more people to know about you.  

2. increase traffic to your ecosystem  

3. sell"  

In addition, he shared with those present different extra ideas he employs when conducting and tracking his campaigns, such as, for example: catering to CPA better than CPL, using a unique CTR and attention rate to value audiences and creatives at the start, forms within the web or WhatsApp groups. 

Continuó María del Mar Montero, who shared her experience in the field of influencer marketing. influencer marketing with the micro charla "Influencer marketing: the traunder of aa representative agency".. He explained the main functions performed by people who are dedicated to creating content and the types that exist according to the number of followers, ranging from nano with a maximum of 10K hasta celebrities con more than 1 thousandmillion people in its community.

Maria del Mar commented on how she managesr a campaign and affirmed that thanks to paid paid media, organic content, the website and email marketing and email marketing make the content more profitable.content.

He closed his presentation by commenting on success stories he has worked on, such as L'Oreal achieving a 24.1% growth in number of followers in 2022 compared to 2021 and on TikTok, Cerave has more than 7.8 billion views thanks to the daily work of the agencies.

The latest pill was that of Rafa Ramoswho spoke about " Local SEO: breaking myths and building strategies." The speaker shared 7 different myths and strategies for each one. Among the myths were: "first I create the web, and then get it positioned, a keyword positioned in each URL, position several languages in a single domain, or with good content, sure we position and more with Chat GPT."

Rafa answered the questions he is often asked by customers, how he searches for the market segmentthat potential customer, our value propositionthe product or service we offeror how the results and location in a and location in aproximity strategy.

To conclude, attendees were able to were able to make consultation and and asked for advices a Sergio, María del Mar and Rafa on the different keys to this type of marketing results-oriented marketing. To conclude in an informal way, the networking dhere the public could withect with the speakersto meet the speakers, to meet again acquaintances to catch up and expand your network.