SENIOR MANAGEMENT PROGRAM IN INNOVATION
KNOW AND EXPERIENCE THE DIFFERENT BUSINESS INNOVATION MODELS MOST USED IN THE MARKET.
This program aims to train students in the most strategic areas of knowledge to learn, manage, lead and inspire the culture of continuous innovation within their companies.
In this program the student will learn and experience the different business innovation models most commonly used in the market, as well as a set of methodologies and tools that facilitate today that early and sustained response to unmet market needs with solutions that provide a real differential value to people.
WHY STUDY THE SENIOR MANAGEMENT INNOVATION PROGRAM?
As the world becomes more uncertain, the consumer more informed and digitized, trends more liquid and companies more aware of the need to govern data and advance in the use of emerging technologies, ensuring business innovation is no longer an element of differentiation but a requirement for the survival of organizations.
Today, the real competitive advantage lies in enhancing the ability of our organizations to adapt quickly, continuously and systematically and to innovate constantly, adding value to society.
The student will be able to differentiate the different innovation models most commonly used in the market, the main methodological approaches to innovation and agile development, as well as the tools most used in each of them.
In addition, you will develop a critical view of the most appropriate models, trends, methodologies and capabilities to drive innovation in your business reality, as well as the main organizational and cultural barriers to its achievement.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our SMPI stands out for:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#46
EUROPE
Best Business Program. Focused on student employability.
#41
WORLDWIDE
Best Business Program. Based on the opinion of students, alumni and employers.
#1
SPAIN
Best Business School. Focus on student experience, preparation for working life and international perspective.
ENTRY PROFILE, WHO IS THE PROGRAM AIMED AT?
General Managers
CEOs
Managers
CIOs and members of the Management Committee
Innovation and Culture Directors
Area Managers who want to incorporate mindset and innovative tools to their Business Units.
Departments, Middle Management
Entrepreneurs
Objectives of the Senior Management Innovation Program
IDENTIFY the different types of innovation, critically evaluating the advantages and disadvantages of each one of them from a multi-sectorial perspective, within the broad scope of Marketing and Business Development.
USE methodologies and tools that help detect real needs for consumers in VUCA environments.
DESIGN innovative solutions aligned with the company's strategic purpose and objectives within the broad scope of Marketing and Business Development.
APPLY techniques and processes that facilitate the testing of innovative solutions designed to minimize the risk associated with the innovation process.
ACADEMIC PROGRAM
With this course you will be able to differentiate the different innovation models most used in the market, the main methodological approaches to innovation in digital environments (design thinking and lean startup among others) as well as the tools and frameworks most used in each of them.
In addition, you will develop a critical view of the most appropriate models, methodologies and capabilities to drive innovation in your business reality, as well as the main organizational and cultural barriers to its achievement.
- Innovation as a determinant of competitiveness
- Cultural Transformation. The levers of change
- Define the innovation path
- Disruptive Innovation Theory
- Influence of Digitalization on Innovation Models
- How to lead innovative organizations. Responsible leadership.
- The social impact of innovation.
- The business model as a strategic pillar of the organization - Conceptualization and utilities
- Types of business models
- Road Map to innovate in the business model: The 10 types of innovation
- Radar of new business models and latest trends: 50 examples
- Disruptive Innovation and Product Innovation
- Business Model Innovation and Customer Experience Innovation
- Customer Behavioral Innovation and Cultural Innovation
- Introduction to Lean Startup methodology
- Lean Management & Lean Thinking
- The value proposition at the core of the business model
- Introduction to Lean Canvas. Differences with the Business Model Canvas.
- Design of new Business Models.
- Design and construction of a Minimum Viable Product (MVP)
- Customer Validation: Associated experiments to validate hypotheses
- What's next? The Startup Road Map.
- Design Thinking as a working tool for solving challenges and problems
- Design Thinking Phases: Empathize - Define - Ideate - Prototype - Validate
- Description and use of concrete tools for Customer knowledge and Ideation
- Value Proposition Design: Identification of the user's PAINS/GAINS and how to adjust the solution to them.
- How to integrate Design Thinking into the usual processes of the organization.
- From Design Thinking to Design Sprint.
- What is User Experience UX? Understanding your users.
- How to involve the user/customer actively and effectively in the innovation process.
- User-Centered Design.
- Discovering the Customer - The Customer Journey, Mapping the experiences
- The Theory of "Jobs to be done".
- Creative empathy: the user at the center of innovation. Empathy Map
- How to create new customer experiences in multichannel environments.
- Big Data, Data Science, Machine Learning, Artificial Intelligence.
- RA/RV/RI & Wearable Tech & Wireless Connectivity
- BLOCKCHAIN: Evolution from FINTECH to STORYTECH
- Internet of Things and Industry 4.0
- Multisensory Experiences
- The Metaverse
- From Creativity to Innovation: Definition, differences and phases of the process.
- Methodological tools for process innovation
- The Innovation Matrix Tool
- UX Research
- Design Sprint by Google.
- Innovation project management. Traditional versus iterative approach.
- Agile Methodologies: history and evolution.
- Introduction to the agile project management philosophy. Change of mentality
- Agile project management models: Kanban and Scrum
- How to scale agile project management models
- The Digital Mindset for agile organizations in the face of change.
- The Startup Mode in the launching and implementation of your ideas
- How to design a business plan for product, service and process innovation
- NO CODE Tools and Work Filosoe
- Collaborative Tools and Remote Work
- New Product Design and Service Innovation
- Design and prototyping in digital scenarios
- Guerrilla Validation
- Case study: How to launch a new digital project from scratch
- Identifying the current moment: The necessary change of Culture
- New profiles to include in our organization: The Roles of the Future
- New organizational models and new ways of working
- Impact of the Digital Transformation in HR
- How to identify competencies to execute cultural transformation
- The new era of Digital Talent (Malt)
- Design of strategies, indicators and incentives for innovation.
- Transformational Change: what paradigm shift is necessary to be creative?
- Strategies for becoming an ambidextrous organization
- Clash of hemispheres: how to integrate them and take advantage of our potential
- Design and development of Intrapreneurship plans in organizations.
- Open Ecosystems: Innovation Platforms and Current Photo in Spain
- Ecosystems and current examples of public and private innovation. Trends and best practices.
- Investor ecosystems, incubators and incubators.
- Entrepreneurship Hubs in the Post-Covid Era. Success Stories.
- The case of SNGULAR as a successful organization in OPEN INNOVATION.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
Put into practice what has been worked on in the training sessions.
Work on cases that allow the identification of opportunities and solutions oriented to the program's thematic.
Develop with the consultant, the cases through working groups of no more than 5 people per team.
To share, with the consultant's dynamization, the conclusions of the case, in order to arrive at the best opportunities and solutions identified collectively.
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
Fabian Pedrero
Program Director
Professor. Strategic Consultant of Entrepreneurship and Innovation at Cink Venturing. Strategic Consultant of Design and Innovation at Xplane.
Peter Thomas Boland
Francois Perez Ayrault
Francisco López González
Global Head of Talent Acquisition & Employer BrandingGlobal Head of Talent Acquisition & Employer Branding PagoNxt (a Santander company)
*Faculty and guest speakers are subject to change.
Campus and prices
Senior Management Program in Innovation in Madrid
The Senior Management Innovation Program in Madrid is located on the campus of ESIC Business & Marketing School. Our Madrid campus opened in 2021 and has 36 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, mindfulness room, cafeteria and much more. Our classrooms are filled with master's and postgraduate students specializing in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But above all, it's the perfect place to live in the present and build the future.
Campus in Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
View in Google Maps
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
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